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March 28, 2015 5:33 AM ET

Leisure Products

Company Overview of American Girl Brands, LLC

Company Overview

American Girl Brands, LLC operates as a toy company in the United States. It offers historical and contemporary baby dolls, as well as an assortment of doll outfits, accessories, girl-sized clothing, movies, and furniture; and various American Girl books focusing on themes, such as family, school, holiday, birthday, summer, and winter adventures to girls in the age group of 3 to 12. The company also publishes a magazine that offers advice on growing up, fitting in, and getting along for girls. Its products are marketed and distributed through the company’s catalogue; Website,; and retail stores in the United States, as well as Toronto and Vancouver, Canada. The company was f...

8400 Fairway Place

Middleton, WI 53562-0497

United States

Founded in 1986





Key Executives for American Girl Brands, LLC

Age: 55
Shows Executive Producer and Theater Director
Vice President of Retail
Compensation as of Fiscal Year 2014.

American Girl Brands, LLC Key Developments

American Girl Partners with Fashion Angels Enterprises on Arts & Crafts Licensing Deal

American Girl announced a licensing agreement with Fashion Angels, to create a variety of trend-right and fashion-focused arts & crafts products. The new line will be available this fall at retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create fun accessories for themselves and their favorite American Girl dolls.

American Girl Brands Announces Unaudited Sales Results for the Fourth Quarter and Year Ended December 31, 2014

American Girl Brands announced unaudited sales results for the fourth quarter and year ended December 31, 2014. Fourth quarter gross sales for American Girl Brands were $318.3 million, down 4% from $331.6 million reported in the prior year. For the year, gross sales were $620.7 million, down 2% from $632.5 million reported in the prior year.

American Girl Expands into Mexico

American Girl announced its expansion into Mexico in partnership with El Palacio de Hierro. The first two American Girl shop-in-shop boutiques will open in summer 2015 at El Palacio de Hierro's Perisur and Interlomas locations in Mexico City, followed by a third boutique at the Polanco location in fall 2015.

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