September 30, 2016 11:53 PM ET

Leisure Products

Company Overview of American Girl Brands, LLC

Company Overview

American Girl Brands, LLC manufactures, distributes, and retails dolls, books, clothes, toys, and accessories in the United States. The company also offers various American Girl books focusing on themes ranging from school smarts to cooking and craft projects; provides e-books; and publishes a magazine that serves 8- to 12-year-old readers by speaking directly to the passions, hopes, and worries that girls share. Its products are marketed and distributed through the company’s catalogue, Website, and retail stores in the United States. American Girl Brands, LLC was formerly known as Pleasant Company. The company was founded in 1986 and is headquartered in Middleton, Wisconsin. As of July 9, 1...

8400 Fairway Place

Middleton, WI 53562-0497

United States

Founded in 1986

Phone:

608-836-4848

Fax:

608-836-1999

Key Executives for American Girl Brands, LLC

President
Shows Executive Producer and Theater Director
Vice President of Global Retail
Compensation as of Fiscal Year 2016.

American Girl Brands, LLC Key Developments

American Girl Announces its New WellieWishers Product Line

American Girl has announced that its new WellieWishers product line will begin hitting shelves at Toys'R'Us stores nationwide. Following in late October, Toys'R'Us will debut an American Girl shop-in-shop in 97 select locations across the country. Ranging in size up to 700 square feet, each shop-in-shop will feature an exclusive selection of American Girl's signature Truly Me 18-inch dolls, doll outfits and accessories, plus WellieWishers. Additional Toys'R'Us stores will open shop-in-shops in 2017.

American Girl Announces Multi-Year Partnership with Toys"R"Us, Inc

American Girl announced a multi-year partnership with Toys"R"Us Inc. The collaboration will make Toys"R"Us the first and only U.S.-based retailer to feature American Girl shop-in-shops in select stores, and the exclusive retail partner to carry American Girl's popular Truly Me line of contemporary 18-inch dolls, doll outfits and accessories. The move marks the first time the company has extended such a broad assortment of its doll product outside of its existing channels. The inclusion of American Girl product at Toys"R"Us stores is in addition to American Girl's 20 proprietary U.S. stores and its online shop, americangirl.com. This expansion also comes on the heels of the launch of American Girl's newest doll and content line, WellieWishers, designed for girls ages 5 to 7 years. From September 4, 2016 through September 10, 2016 American Girl's new WellieWishers product line will begin hitting shelves at Toys"R"Us stores nationwide. Following in late October, Toys"R"Us will debut an American Girl shop-in-shop in 97 select locations across the country. Ranging in size up to 700 square feet, each shop-in-shop will feature an exclusive selection of American Girl's signature Truly Me 18-inch dolls, doll outfits and accessories, plus WellieWishers. Additional Toys"R"Us stores will open shop-in-shops in 2017.

Scholastic And American Girl Announce Extensive Global Publishing Deal

Scholastic announced that it will launch an extensive publishing program based on the iconic American Girl brand. The multi-year licensed agreement includes rights to publish books in print and digital formats starting in January 2017, and marks the first time American Girl has licensed the rights to publish books based on its characters. Under the agreement, Scholastic will publish and distribute books simultaneously in the United States, Canada, United Kingdom, Australia, New Zealand, and Asia. The wide-ranging list of titles and formats spans ages 5-12 and includes publishing for American Girl's popular Girl of the Year™ line, including each character's novels, as well as new formats for current and previously-released Girl of the Year™ characters. American Girl is also partnering with Scholastic to release a non-fiction chapter book series inspired by the brand's historical BeForever™ line, a new original series in middle grade, chapter book, and reader categories, various novelty formats including treasury books, guided journals, and American Girl-branded yearbooks featuring activities and quizzes.

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