July 27, 2017 5:48 AM ET

Leisure Products

Company Overview of American Girl Brands, LLC

Company Overview

American Girl Brands, LLC manufactures, distributes, and retails dolls, books, clothes, toys, and accessories in the United States. The company also offers various American Girl books focusing on themes ranging from school smarts to cooking and craft projects; provides e-books; and publishes a magazine that serves 8- to 12-year-old readers by speaking directly to the passions, hopes, and worries that girls share. Its products are marketed and distributed through the company’s catalogue, Website, and retail stores in the United States. American Girl Brands, LLC was formerly known as Pleasant Company. The company was founded in 1986 and is headquartered in Middleton, Wisconsin. As of July 9, 1...

8400 Fairway Place

Middleton, WI 53562-0497

United States

Founded in 1986





Key Executives for American Girl Brands, LLC

Shows Executive Producer and Theater Director
Vice President of Global Retail
Compensation as of Fiscal Year 2017.

American Girl Brands, LLC Key Developments

American Girl to Sell First Boy Doll

American Girl will sell a boy version of its pricey dolls. The 18-inch "Logan Everett" doll will go on sale this week. Logan is a drummer and will come with a doll-sized drum kit.

Majid Al Futtaim Secures an Exclusive Retail Agreement with American Girl

Majid Al Futtaim announced that it has secured an exclusive retail agreement with American Girl. Majid Al Futtaim Leisure and Entertainment continue to expand its portfolio in bringing unique family entertainment offerings to the region, through a franchise agreement with the retailer. The iconic US brand will further bolster Majid Al Futtaim's growing and diverse collection of internationally-renowned brands including LEGO, lululemon athletica, AllSaints and Abercrombie & Fitch. The deal also encompasses Majid Al Futtaim being awarded exclusive distribution rights in the UAE, KSA, Kuwait, Qatar, Bahrain and Oman, spanning bricks and mortar retail, airport-based retail and e-commerce.

American Girl Announces its New WellieWishers Product Line

American Girl has announced that its new WellieWishers product line will begin hitting shelves at Toys'R'Us stores nationwide. Following in late October, Toys'R'Us will debut an American Girl shop-in-shop in 97 select locations across the country. Ranging in size up to 700 square feet, each shop-in-shop will feature an exclusive selection of American Girl's signature Truly Me 18-inch dolls, doll outfits and accessories, plus WellieWishers. Additional Toys'R'Us stores will open shop-in-shops in 2017.

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Recent Private Companies Transactions

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