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February 07, 2016 10:27 PM ET

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Company Overview of American Girl Brands, LLC

Company Overview

American Girl Brands, LLC operates as a toy company in the United States. It offers historical and contemporary baby dolls, as well as an assortment of doll outfits, accessories, girl-sized clothing, movies, and furniture; and various American Girl books focusing on themes, such as family, school, holiday, birthday, summer, and winter adventures to girls in the age group of 3 to 12. The company also publishes a magazine that offers advice on growing up, fitting in, and getting along for girls. Its products are marketed and distributed through the company’s catalogue; Website,; and retail stores in the United States, as well as Toronto and Vancouver, Canada. The company was f...

8400 Fairway Place

Middleton, WI 53562-0497

United States

Founded in 1986





Key Executives for American Girl Brands, LLC

Age: 56
Shows Executive Producer and Theater Director
Vice President of Retail
Compensation as of Fiscal Year 2015.

American Girl Brands, LLC Key Developments

Amazon Signs a Multi-Year, Multimillion Dollar Production Deal with American Girl

Amazon announced that it has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content, based on the brand’s beloved characters. Two of the specials will feature characters from the BeForever franchise and one of the specials will feature characters from Girl of the Year franchise. The first special is scheduled to premiere on Amazon Prime Video in the US, UK, Germany and Austria later this 2016.

American Girl Opens Shop-in-Shop Boutiques in Mexico with El Palacio de Hierro

American Girl announced the opening of its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques, ranging in size from 1,500- to 2,000-square feet, open Saturday,July 4, 2015, and mark the second international retail presence for American Girl. The American Girl boutiques will feature a curated assortment of dolls from the company’s Girl of the Year™ and Truly Me™ collections, as well as an occasional spotlight character from the historical BeForever™ line. The new boutiques will also include a selection of popular doll accessories and Dress Like Your Doll™ girl-sized clothing, plus a variety of American Girl’s best-selling books, the 2015 Girl of the Year movie, and American Girl® magazine—all available in Spanish. Beyond shopping, girls can also treat their dolls to a new hairstyle or ear piercing at the signature Doll Hair Salon and participate in girl-friendly events throughout the year.

American Girl Partners with Fashion Angels Enterprises on Arts & Crafts Licensing Deal

American Girl announced a licensing agreement with Fashion Angels, to create a variety of trend-right and fashion-focused arts & crafts products. The new line will be available this fall at retailers nationwide and will include activity kits, fashion sketchbooks, and Do-It-Yourself craft kits for girls to create fun accessories for themselves and their favorite American Girl dolls.

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