October 25, 2016 8:44 PM ET

Internet Software and Services

Company Overview of Lattice Engines, Inc.

Company Overview

Lattice Engines, Inc. provides SaaS based predictive applications for marketing and sales organizations. It offers Score & Segment, a predictive lead scoring and account scoring solution to find leads; Cross-Sell & Retain, which provides predictive insights to expand and retain customer relationships; and Enable Sales, a solution that provides targeted selling strategies and messaging services to target the right product to the right customer. The company also provides data-driven business applications that help companies to market and sell their products; professional and role-based curriculum services; and predictive analytics solutions. Lattice Engines, Inc. was founded in 2006 and is bas...

1820 Gateway Drive

Suite 200

San Mateo, CA 94404

United States

Founded in 2006



Key Executives for Lattice Engines, Inc.

Founder, Chief Executive Officer and Director
Vice President of Finance
Chief Technology Officer and Vice President of Engineering
Vice President of Innovation & Special Operations and Director
Compensation as of Fiscal Year 2016.

Lattice Engines, Inc. Key Developments

Lattice Engines Announces Next Generation Predictive Insight Platform

Lattice Engines, Inc. launched the Lattice Predictive Insight Platform. It is the only enterprise-grade marketing platform that features real-time contact and account scoring, rapid self-service modeling, and native applications for Marketo, Eloqua and Salesforce. With the release of this new predictive platform, marketing teams of any skill level can easily create predictive segments and models based on data for both traditional and Account-Based Marketing (ABM) programs. Once deployed, scoring of contacts and accounts occurs within seconds so marketing and sales teams can take immediate action. Sales reps are provided unprecedented insight into every Lattice-scored account, including firmographic, technographic, intent and engagement data. The Lattice Predictive Insight Platform helps teams transform data into actionable insights. Combining more than 30,000 different signals about 150M+ companies and 250M+ contacts in the Lattice Data Cloud with self-service predictive analytics, Lattice enables use-cases across the entire revenue funnel at scale, e.g., target account scoring and prioritization, net-new account identification, real-time inbound lead scoring, data enrichment and predictive segmentation.

Lattice Engines, Inc. Adds Lead Enrichment Capabilities to its Predictive Marketing Applications for Both Inbound and Outbound Leads

Lattice Engines, Inc. announced it has added lead enrichment capabilities to its predictive marketing applications for both inbound and outbound leads. This will enable a customer to write back firmographic attributes and technology indicators, in addition to a predictive score, to their marketing automation platform (MAP) or CRM system. The new lead enrichment capability has thousands of attributes that it can map against; the large number of attributes offered by any predictive marketing vendor. These attributes are curated from a number of different Lattice Data Cloud sources including partner companies like HGData and BuiltWith. These new data attributes are bucketed into two areas: Technology indicators: Web technologies, behind the firewall technologies and security technologies; Firmographic: Company name, address, revenue, number of employees, etc. Lattice's lead enrichment pulls this account level information during the scoring process and automatically writes it into existing CRM and MAP systems. Then teams can easily view top predictors for prospects, such as the fact that they are using web technologies like Google Analytics, NewRelic and Salesforce. This enables marketing teams to quickly segment their database, and turn information into action by pushing these segments into various programs and tactics. For example, a company might identify that both Google Analytics and Salesforce are complementary technologies to what they are offering. They would then identify which of their target accounts have both Salesforce and Google Analytics, and create a specific segment of these accounts. Marketing would then send hyper-focused content to these accounts highlighting the benefits of using all three solutions together, while sales would have this information at their fingertips and have contextual conversations when they reached out to this target segment.

Lattice Engines, Inc. Presents at 11th Annual Pacific Crest Emerging Technology Summit, Mar-02-2016

Lattice Engines, Inc. Presents at 11th Annual Pacific Crest Emerging Technology Summit, Mar-02-2016 . Venue: The Park Central Hotel, 50 3rd St, San Francisco, CA 94103, United States. Speakers: Howie Shohet, Chief Financial Officer.

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