August 22, 2017 1:31 PM ET


Company Overview of George P. Johnson Company

Company Overview

George P. Johnson Company provides experiential marketing services for automotive, technology/IT, health and beauty, CPG, food and beverage, and financial services industries globally. It offers breakout and speaker management, corporate event planning, digital production, event planning and management, event production, executive support and project management, exhibition management and logistics staffing, experiential marketing, expo management, fabrication, financial strategy, management and pricing, food and beverage, general session design, global contact centers, graphics, hotel/hospitality, keynote production, live production, press event design and production, procurement-led supplie...

3600 Giddings Road

Auburn Hills, MI 48326

United States

Founded in 1914





Key Executives for George P. Johnson Company

Chief Executive Officer
Chief Financial Officer and Executive Vice President
Executive Vice President of Operations
Executive Vice President and Director
Compensation as of Fiscal Year 2017.

George P. Johnson Company Key Developments

George P. Johnson Defines Future of Event Marketing With New Data-Driven Experiential Ecosystem

George P. Johnson (GPJ) announced a service offering that will, for the first time, empower brands with a 360 degree view of their experiential marketing performance, while enabling much more attendee experiences. The new offering, the George P. Johnson Experiential Ecosystem, will coalesce existing and new sources of data, in real time, to deliver actionable insights and recommendations for improved event engagement and easily understood ROI. With the GPJ Experiential Ecosystem, the agency's clients will have an industry first: the tools and strategies to measure the impact experiential and event marketing has on the sales funnel, on purchase decisions, on brand affinity, on engagement and more. With all other "data solutions" in the event space, clients have to gather and analyze reports from each element in their technology stack, try to mesh those reports with other sources, and then make sense of what all the analytics mean. By contrast, the Experiential Ecosystem coalesces data from all sources and makes the right data available exactly how and when user need it. GPJ has entered into a strategic partnership with RainFocus, a SaaS innovator in data-driven experiential marketing and reporting, to underpin the new service, which is an evolution of GPJ's strategy and planning group. GPJ is now working even more closely with brands to develop custom programs based on client-specific success metrics to achieve business and marketing goals. Utilizing RainFocus' data unification, event management and business intelligence capabilities, the Experiential Ecosystem is being used to inform GPJ's strategy, creative and experience design. It can also be integrated with existing marketing automation and CRM systems, as well as registration systems, messenger platforms, virtual events, audience tracking technology, content engagement platforms and more.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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