July 31, 2016 12:43 AM ET


Company Overview of MARS Advertising, Inc.

Company Overview

MARS Advertising, Inc. offers international shopper marketing agency services. The company focuses on understanding shoppers’ behavior, identifying insights, and creating change in consumer behavior to activate brands and retailers. MARS Advertising, Inc. has a strategic partnership with Nomadic Digital Agency. The company was founded in 1972 and is headquartered in Southfield, Michigan with office locations in North America and the United Kingdom.

25200 Telegraph Road

Southfield, MI 48034-7496

United States

Founded in 1972





Key Executives for MARS Advertising, Inc.

Global Chief Executive Officer
Founder and Chairman
Age: 84
Chief Executive Officer for North America
Chief Executive Officer for Europe
Vice President and Account Director
Compensation as of Fiscal Year 2016.

MARS Advertising, Inc. Key Developments

The Mars Agency Appoints Tammy Brumfield as Senior Vice President, Retail Marketing Practice

The Mars Agency announced the addition of Tammy Brumfield as Senior Vice President, leading its Retail Marketing Practice and reporting to Rob Rivenburgh, CEO, North America. She will be based in Chicago. Brumfield will continue to advance the agency's best-in-class retail capability, leading the team in the development of strategic retail plans to help clients partner with retailers across channels and drive results. She will also champion the agency's retail insights and innovation capabilities. Brumfield was most recently VP, Shopper Marketing at ConAgra Foods.

The Mars Agency Appoints Elise Wilfinger to EVP, Corporate Strategy & Brand Officer

The Mars Agency announced that Elise Wilfinger as EVP, Corporate Strategy & Brand Officer, a new role reporting to Rob Rivenburgh, CEO, North America. Wilfinger will be responsible for driving strategic change at the agency, growing its industry profile and reputation, creating corporate brand and marketing strategies, and overseeing best-in-class execution. Her role is central to the agency's mission to expand and transform its services, capabilities and talent to meet changing client needs and agency growth goals. Most recently, Wilfinger was Chief Client Officer and COO at Home Team Marketing.

Mars Agency Announces Executive Changes

The Mars Agency announced the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. Before joining The Mars Agency in 2010, Keen was the Head of Shopper Marketing for Arc Worldwide in the UK. Greg Thorpe will move from his role as Business Director to European Director, Client Leadership.

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Recent Private Companies Transactions

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