May 27, 2017 12:41 AM ET

Media

Company Overview of MARS Advertising, Inc.

Company Overview

MARS Advertising, Inc. offers international shopper marketing agency services. The company focuses on understanding shoppers’ behavior, identifying insights, and creating change in consumer behavior to activate brands and retailers. MARS Advertising, Inc. has a strategic partnership with Nomadic Digital Agency. The company was founded in 1972 and is headquartered in Southfield, Michigan with office locations in North America and the United Kingdom.

25200 Telegraph Road

Southfield, MI 48034-7496

United States

Founded in 1972

Phone:

248-936-2267

Fax:

248-936-2764

Key Executives for MARS Advertising, Inc.

Global Chief Executive Officer
Founder and Chairman
Age: 84
Chief Executive Officer for North America
Chief Executive Officer for Europe
Vice President and Account Director
Compensation as of Fiscal Year 2016.

MARS Advertising, Inc. Key Developments

The Mars Agency Announces Senior-Level Executive Changes

The Mars Agency announced two senior-level executive appointments to reinforce the strength of its creative leadership. Suzanna Bierwirth joins as Chief Creative Officer and Jeff Stocker is promoted from Chief Creative Officer to Global Chief Creative Officer. Both executives are based at the agency's global headquarters in Detroit. Bierwirth joins The Mars Agency from FCB Chicago and its global network, where she has spent the bulk of her career, most recently as Senior Vice President, Group Creative Director. At FCB, she was instrumental in restructuring and building the creative department at FCB RED, its retail and engagement group. She helped build the Smucker's and Brown Forman businesses from shopper duties to agency of record and led award-winning creative for Coca-Cola and other clients. Bierwirth will be responsible for leading day-to-day creative, overseeing the creative leadership teams and product output, as well as setting the creative vision across The Mars Agency network of offices. As CCO, she will report to Rob Rivenburgh, CEO of the Mars Agency, North America. Stocker has spent more than 35 years in a variety of agency roles including creative director, copywriter, art director and broadcast producer. He has a keen knowledge of shopper marketing, with expertise in identifying winning strategies and developing creative that drive product sales for the agency's clients.

The Mars Agency Appoints Tammy Brumfield as Senior Vice President, Retail Marketing Practice

The Mars Agency announced the addition of Tammy Brumfield as Senior Vice President, leading its Retail Marketing Practice and reporting to Rob Rivenburgh, CEO, North America. She will be based in Chicago. Brumfield will continue to advance the agency's best-in-class retail capability, leading the team in the development of strategic retail plans to help clients partner with retailers across channels and drive results. She will also champion the agency's retail insights and innovation capabilities. Brumfield was most recently VP, Shopper Marketing at ConAgra Foods.

The Mars Agency Appoints Elise Wilfinger to EVP, Corporate Strategy & Brand Officer

The Mars Agency announced that Elise Wilfinger as EVP, Corporate Strategy & Brand Officer, a new role reporting to Rob Rivenburgh, CEO, North America. Wilfinger will be responsible for driving strategic change at the agency, growing its industry profile and reputation, creating corporate brand and marketing strategies, and overseeing best-in-class execution. Her role is central to the agency's mission to expand and transform its services, capabilities and talent to meet changing client needs and agency growth goals. Most recently, Wilfinger was Chief Client Officer and COO at Home Team Marketing.

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