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February 08, 2016 12:32 PM ET

Internet Software and Services

Company Overview of Blue Kai, Inc.

Company Overview

Blue Kai, Inc. operates a cloud-based data management platform to personalize marketing programs and customer experience for marketers, publishers, agencies, and data providers. Its platform enables companies to personalize online, offline, and mobile marketing campaigns with actionable information about targeted audiences; and organizes a company's customer and audience data in the cloud to help implement personalized marketing campaigns across various channels. The company was founded in 2007 and is based in Cupertino, California. As of February 24, 2014, Blue Kai, Inc. operates as a subsidiary of Oracle Corporation.

20883 Stevens Creek Boulevard

Suite 200

Cupertino, CA 95014

United States

Founded in 2007





Key Executives for Blue Kai, Inc.

Co-Founder and Chief Executive Officer
Managing Director of UK
Chief Product Officer
Senior Vice President of Marketing
Senior Vice President of Exchange & Global Business
Compensation as of Fiscal Year 2015.

Blue Kai, Inc. Key Developments

Vdopia and BlueKai Enter into Global Agreement for Advanced Mobile Video Targeting

Vdopia announced it has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis. BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertiser's access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale. Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai's 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.

BlueKai Announces Partnership to Help Brands Personalize the Online Experience

BlueKai announced a partnership that aims to help brands personalize the online experience for users by creating websites that are content relevant using first and third party data. In an age of massive digital information overflow, this partnership further underscores the growing role data is playing in experience optimization while helping product and marketing teams cut through the clutter by reaching the right consumers with the right content at the right time.

BlueKai to Partner with MoPub to Help iOS and Android App Developers Drive Audience Targeting and Increase Ad Revenue from Mobile Audiences

BlueKai and MoPub announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai's Audience Marketplace, MoPub partners will have access to quality and anonymous data on more than 100 million mobile users, giving them the ability to optimize ad inventory in real time and perform sophisticated retargeting and prospecting capabilities from the RTB exchange for mobile apps. With increasing consumer adoption of mobile apps and growing usage of mobile apps, the need to drive better audience targetability will be greater than ever. By joining BlueKai's quality data and intent signals with MoPub's network of app developers, the partnership will help drive more relevant and effective targeting as well as higher eCPMs for app development clients. As part of the partnership, BlueKai and MoPub will be providing audience-targeting capabilities based on shopping intent by verticals and products, interest, geographic and demographic.

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