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April 19, 2015 8:52 PM ET

Internet Software and Services

Company Overview of FreeWheel Media, Inc.

Company Overview

FreeWheel Media, Inc. provides video ad management and monetization solutions for the television industry. It offers a technology platform for ad management and monetization for the television industry to generate revenue from their ad-supported content. The company’s solution monetizes professional content on desktop, mobile, OTT, and traditional STB devices. It also offers advisory and technology services. The company was founded in 2007 and is headquartered in San Mateo, California with additional offices in Silicon Valley, California; New York, New York; London, United Kingdom; and Beijing, China. As of March 6, 2014, FreeWheel Media, Inc. operates as a subsidiary of Comcast Corporation.

231 Second Avenue

San Mateo, CA 94401

United States

Founded in 2007



Key Executives for FreeWheel Media, Inc.

Co-Founder, Co-Chief Executive Officer and Director
Co-Founder, Co-Chief Executive Officer and Director
Age: 53
Co-Founder and Chief Technology Officer
Chief Financial Officer and Chief Operating Officer
Chief Architect and Vice President of Engineering
Compensation as of Fiscal Year 2014.

FreeWheel Media, Inc. Key Developments

FreeWheel Announces Executive Appointments

FreeWheel has announced the addition of two vice presidents to its Enterprise Solutions team. Former Sr. Strategic Relationship Director, Amy Pisano, has been elevated to Vice President, and Geoff Wolinetz, formerly of Turner Digital, has joined the company, also in the role of Vice President. These two key appointments will enhance the energy and strategic focus of FreeWheel's Enterprise Solutions team. A three-year veteran of the company, Amy has worked closely with several of FreeWheel's s enterprise clients to grow their premium video business. In her new role, she will manage the company's strategic partnerships and new business efforts. Geoff Wolinetz brings an extensive background in digital ad operations to FreeWheel, having spent 16 years at Turner Digital in operational and product roles. In his newly created role he will further strengthen the company's client relationships by providing custom solutions that address their business challenges.

FreeWheel Appoints Jack Rotherham as Chief Marketing Officer

FreeWheel announced the appointment of Jack Rotherham as Chief Marketing Officer. In this newly developed role, Rotherham will lead the effort to take the company's market presence and brand to the next level by advancing FreeWheel's message for the industry, its sales efforts, and product positioning. Prior to RichRelevance, he served as President and Chief Marketing Officer at WMI Digital.

FreeWheel Seeks IPO

FreeWheel Media, Inc. is reportedly seeeking an initial public offering (IPO).

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