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September 04, 2015 11:22 AM ET

Internet Software and Services

Company Overview of FreeWheel Media, Inc.

Company Overview

FreeWheel Media, Inc. helps the players in the television industry to generate revenue from their ad-supported content through a technology platform for ad management and monetization, a private marketplace for premium television inventory, and advisory services. The company’s technology platform allows video publishers to manage and execute orders across screens; gain control and monetize ad experiences across various screens regardless of platform, device, or rules; scale their advertising business across the premium ecosystem; and maximize the value of their premium content with various tools to provide insights into their inventory and their business as a whole. It also offers FourFronts...

231 Second Avenue

San Mateo, CA 94401

United States

Founded in 2007





Key Executives for FreeWheel Media, Inc.

Co-Founder, Co-Chief Executive Officer and Director
Co-Founder, Co-Chief Executive Officer and Director
Age: 54
Co-Founder and Chief Technology Officer
Chief Financial Officer and Chief Operating Officer
Senior Vice President of Product Strategy & Architecture
Age: 42
Compensation as of Fiscal Year 2015.

FreeWheel Media, Inc. Key Developments

FreeWheel Announces Executive Appointments

FreeWheel has announced addition of two executive roles to its Advisory Services and Marketing teams. Mike Lawlor has joined in the role of Senior Vice President of Advisory Services, responsible for working with FreeWheel clients and partners to bring business intelligence and market insights to help expand their business returns in the premium video economy. Mike most recently served as General Manager, Univision Local Digital. Susanna Lee will work in the newly created product marketing role of Vice President, Product Marketing. In this role Susanna will be responsible for crafting the positioning, market communications, and go-to-market initiatives around FreeWheel's solutions. Prior to joining FreeWheel, Susanna served as VP Product and Field Marketing at YuMe.

FreeWheel Announces Launch of a VOD Pilot

FreeWheel announced the launch of a VOD Pilot that enables programmers to seamlessly manage VOD ads alongside IP/Digital ads and set top box TV ads within the same platform and take advantage of unified inventory within the FourFronts Premium Marketplace. The initiative is in collaboration with Canoe; several programmers including ABC and A+E Networks; and Comcast, with additional MVPDs to follow. The pilot is a critical step towards true unification of digital, VOD, and Linear. In addition to managing their own direct sold unified campaigns on digital and Cable VOD ad impressions, pilot participants will have the ability to grant sales rights on unified digital and Cable VOD ad impressions through the FourFronts Premium Marketplace. The FourFronts Premium Marketplace provides publishers with opportunities to generate more revenue by balancing unified video inventory supply with demand in a safe environment. Programmers participating in the VOD Pilot have the option of utilizing the FourFronts Private Marketplace to monetize VOD inventory that is made available by the VOD Pilot. Heller maintains that piloting this on both FreeWheel’s platform and its FourFronts Premium Marketplace brings unified ad operations to life by enabling the management of digital ads and VOD ads on a single platform, and within a single marketplace. Unifying to rebuild scale enables holistic monetization operations at the ad impression level across all screens.

FreeWheel Announces Executive Appointments

FreeWheel has announced the addition of two vice presidents to its Enterprise Solutions team. Former Sr. Strategic Relationship Director, Amy Pisano, has been elevated to Vice President, and Geoff Wolinetz, formerly of Turner Digital, has joined the company, also in the role of Vice President. These two key appointments will enhance the energy and strategic focus of FreeWheel's Enterprise Solutions team. A three-year veteran of the company, Amy has worked closely with several of FreeWheel's s enterprise clients to grow their premium video business. In her new role, she will manage the company's strategic partnerships and new business efforts. Geoff Wolinetz brings an extensive background in digital ad operations to FreeWheel, having spent 16 years at Turner Digital in operational and product roles. In his newly created role he will further strengthen the company's client relationships by providing custom solutions that address their business challenges.

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