February 01, 2015 6:09 PM ET

Hotels, Restaurants and Leisure

Company Overview of Taco Bell Corp.

Company Overview

Taco Bell Corp. owns, operates, and franchises a chain of Mexican-inspired quick service restaurants in the United States. Its restaurants offer made to order and customizable tacos, burritos, quesadillas, gorditas, nachos, chalupas, beverages, desserts and sides, and other specialty items. The company was founded in 1954 and is headquartered in Irvine, California. Taco Bell Corp. operates as a subsidiary of Yum! Brands, Inc.

1 Glen Bell Way

Irvine, CA 92618

United States

Founded in 1954





Key Executives for Taco Bell Corp.

Chief Executive Officer
Age: 40
Chief Financial Officer
Chief Executive Officer of Yum! Brands
Age: 56
President of Taco Bell International
Age: 51
Chief Development Officer
Compensation as of Fiscal Year 2014.

Taco Bell Corp. Key Developments

Taco Bell Announces Executive Changes ; Plans to Add 2,000 Restaurants by 2022

Taco Bell Corp. announced several strategic leadership changes to support domestic and international expansion as part of its plan to become a $14 billion brand by 2022. Melissa Lora, President, Taco Bell International, will focus exclusively on emerging growth business outside the U.S. Melissa will oversee strategies that will create a great new growth model for Taco Bell to become a powerful global brand. Melissa's vast experience building Taco Bell's US business model into one of the most profitable brands in the industry and a strong return driving model will help inform the global strategies for International growth. Taco Bell International currently franchises 250 restaurants in 26 countries, and will continue to seek experienced franchise operators in markets around the globe, with an emphasis in Europe (UK, Poland), Asia (Korea, Japan and Thailand), Latin America (Chile, Peru) and India. Melissa’s duties as Global Chief Financial and Development Officer will transition to two Taco Bell leaders. Liz Williams, who drives strategic and business planning as Taco Bell’s Chief Financial Officer, will also assume primary responsibility for franchising actions domestically, including Franchise Finance and Franchise Business Services, ensuring a more holistic approach to the franchise growth experience. Meredith Sandland has been promoted to a new role as Chief Development Officer, where she will serve as the single point of contact for Development, which will reinforce efficiencies and help the team showcase the impact of Development on the U.S. growth strategy and global design. Meredith’s role will continue to focus on creating a more relevant and accessible restaurant experience that has a positive impact on teams, customers, community and environment. Domestically, the company plans to add 2,000 restaurants by 2022, while adding 1,300 restaurants and an additional $2 billion in system sales internationally by 2023.

Taco Bell Corp. Announces Unaudited Financial Results for the Third Quarter and Nine Months Ended September 6, 2014

Taco Bell Corp. announced unaudited financial results for the third quarter and nine months ended September 6, 2014. For the quarter, the company reported total revenues of $443 million against $435 million a year ago. Operating profit was $124 million against $109 million a year ago. For the nine months, the company reported total revenues of $1,273 million against $1,325 million a year ago. Operating profit was $317 million against $320 million a year ago.

Taco Bell Corp. Announces Launch of New Cantina Power Menu

Taco Bell Corp. has announced the launch of new Cantina Power Menu. This new platform was created to reflect the evolving lifestyles and dietary needs of consumers looking for great tasting options that are high in protein. Available at participating locations nationwide, the first iteration within the Power Platform the Cantina Power Menu offers Bowls and Burritos packed with protein and nutrient-rich produce, with more than 20 grams of protein and 500 calories or less. Additionally, the company plans to expand these protein-packed options throughout different day parts and will begin local testing for a new Power Greek Yogurt at Breakfast, as well as Power Breakfast Bowls and Burritos. The Cantina Power Menu includes Burritos and Bowls that feature premium ingredients, including a double portion of marinated and fire-grilled all-white meat chicken or marinated and grilled USDA-select steak. The menu is layered in fresh produce like crisp romaine lettuce and Pico de Gallo, which is prepared fresh daily - plus guacamole made from real Hass avocados and classic Taco Bell flavors like real cheddar cheese and reduced fat sour cream. The Burrito is wrapped and grilled in a flour tortilla and the Bowl sits on a bed of slow-cooked black beans and premium Latin rice. The Cantina Power Menu is the next evolution of Cantina Bell, and was specifically designed as food that fits consumers' lifestyles and gives them what they want when it comes to balance. It offers an excellent source of lean protein with 29 grams in the Burrito and 28 grams in the Bowl, each for 500 calories or less. The Power Platform also brings a test of the Power Breakfast Menu, part of Taco Bell's ongoing innovation across day-parts. Power Breakfast includes a Steak Bowl, Steak Burrito and great tasting Greek yogurt. In partnership with Three Happy Cows, a premium boutique brand, Taco Bell is bringing award-winning Greek yogurt, made only with natural ingredients, to customers, packed with 17 grams protein, for 240 calories, and available with the convenience of a drive-thru.

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