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May 07, 2015 6:33 AM ET

Hotels, Restaurants and Leisure

Company Overview of Taco Bell Corp.

Company Overview

Taco Bell Corp. owns, operates, and franchises a chain of Mexican-inspired quick service restaurants in the United States. Its restaurants offer made to order and customizable tacos, burritos, quesadillas, gorditas, nachos, chalupas, beverages, desserts and sides, and other specialty items. The company was founded in 1954 and is headquartered in Irvine, California. Taco Bell Corp. operates as a subsidiary of Yum! Brands, Inc.

1 Glen Bell Way

Irvine, CA 92618

United States

Founded in 1954





Key Executives for Taco Bell Corp.

Chief Executive Officer
Age: 40
Chief Financial Officer
Chief Executive Officer of Yum! Brands, Inc.
Age: 56
President of Taco Bell International
Age: 51
Chief Development Officer
Compensation as of Fiscal Year 2014.

Taco Bell Corp. Key Developments

Taco Bell Reports Unaudited Earnings Results for the First Quarter of 2015

Taco Bell reported unaudited earnings results for the first quarter of 2015. For the quarter, the company’s franchise & license fees was $96 million against $85 million a year ago. Operating profit was $115 million against $84 million a year ago. Taco Bell Division system sales increased 9%, driven by 6% same-store sales growth and 3% unit growth. Restaurant margin was 19.6%, an increase of 4.0% points, driven by same-store sales growth. The combination of pricing actions and favorable menu mix more than offset inflation during the quarter. Operating margin increased 5.2% points, including a 0.9% point benefit from the overlap of franchise incentives paid in 2014 to support the national launch of breakfast.

Asrapport Dining Enters into Franchise Agreement with Taco Bell for Restaurants in Japan

Asrapport Dining Co Ltd. announced the signing of a franchise agreement with Taco Bell Corp. for restaurant openings in Japan. Under this agreement, Asrapport Dining will become a franchisee of to operate 'Taco Bell' restaurants in Japan. Asrapport Dining operates a food service franchise business with 429 restaurants throughout Japan.

Taco Bell Announces Executive Changes ; Plans to Add 2,000 Restaurants by 2022

Taco Bell Corp. announced several strategic leadership changes to support domestic and international expansion as part of its plan to become a $14 billion brand by 2022. Melissa Lora, President, Taco Bell International, will focus exclusively on emerging growth business outside the U.S. Melissa will oversee strategies that will create a great new growth model for Taco Bell to become a powerful global brand. Melissa's vast experience building Taco Bell's US business model into one of the most profitable brands in the industry and a strong return driving model will help inform the global strategies for International growth. Taco Bell International currently franchises 250 restaurants in 26 countries, and will continue to seek experienced franchise operators in markets around the globe, with an emphasis in Europe (UK, Poland), Asia (Korea, Japan and Thailand), Latin America (Chile, Peru) and India. Melissa’s duties as Global Chief Financial and Development Officer will transition to two Taco Bell leaders. Liz Williams, who drives strategic and business planning as Taco Bell’s Chief Financial Officer, will also assume primary responsibility for franchising actions domestically, including Franchise Finance and Franchise Business Services, ensuring a more holistic approach to the franchise growth experience. Meredith Sandland has been promoted to a new role as Chief Development Officer, where she will serve as the single point of contact for Development, which will reinforce efficiencies and help the team showcase the impact of Development on the U.S. growth strategy and global design. Meredith’s role will continue to focus on creating a more relevant and accessible restaurant experience that has a positive impact on teams, customers, community and environment. Domestically, the company plans to add 2,000 restaurants by 2022, while adding 1,300 restaurants and an additional $2 billion in system sales internationally by 2023.

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