October 27, 2016 5:12 AM ET


Company Overview of Ruder Finn, Inc.

Company Overview

Ruder Finn, Inc. is a communications agency. It offers its services in the areas of health and wellness, corporate and public trust, technology and innovation, and consumer connections. The company also provides corporate reputation management, branding, digital, advertising, insights, broadcasting, cultural and social issues, and intent-driven social media services. It serves corporations, brands, and institutions. The company was founded in 1948 and is based in New York, New York with additional offices in New York, San Francisco, London, Beijing, Hong Kong, Shanghai, Singapore, Guangzhou, and India. It has hubs in Boston, Basel, and Washington, D.C. Ruder Finn, Inc. operates as a subsidia...

301 East 57th Street

New York, NY 10022

United States

Founded in 1948





Key Executives for Ruder Finn, Inc.

Chief Executive Officer
Co-Founder and Chairman
Global Chief Financial Officer
Chair of Worldwide Healthcare and President of Growth Initiatives
President of Ruder Finn Americas
Compensation as of Fiscal Year 2016.

Ruder Finn, Inc. Key Developments

Alan Ma Joins Ruder Finn to Head RFI Studios in China

Ruder Finn has hired Alan Ma to head its digital arm, Ruder Finn Innovation Studios (RFI). Alan will oversee RFI offices in Beijing and Shanghai as well as being involved in regional collaboration with the rest of the Ruder Finn network. She will be responsible for developing digital marketing and communication solutions with a combination of technology and content and a strong focus on creative story telling. Alan will also be responsible for attracting and nurturing the right talents by making RFI China a strong platform for young consultants to develop their careers. She will report to Elan Shou, Executive VP and Managing Director of Ruder Finn Greater China. Alan began her PR career in the Technology Practice at Weber Shandwick and Edelman, then moved in-house as the Marketing Manager for both the British Standards Institution Greater China and Motorola's Enterprise Mobility Business, Greater China, where she was responsible for the organization's overall marketing communication and business development strategy. This opened the door for her to take on a role as Marketing Head at King and Wood Mallesons, one of the world's leading law firms, where she was in charge of business development as well as marketing communications. Subsequently, Alan decided to return to the agency world, and rejoined Edelman as the Technology Practice Head in 2014.

Ruder Finn Appoints Mary Coyle as Senior Vice President and Media Relations Strategist

Ruder Finn announced that Mary Coyle has joined the firm as a Senior Vice President and Media Relations Strategist to further strengthen the deep media expertise within the firm's Healthcare offering. Coyle is a 20-year PR veteran, with success in developing and executing public outreach campaigns on behalf of corporate, government and non-profit entities. Prior to joining Ruder Finn, Coyle was director of healthcare media relations at Marina Maher Communications, Ogilvy Public Relations and MS&L Worldwide, where she supported a variety of pharmaceutical, medical device and consumer health clients. Coyle will be an integral member of account teams, responsible for developing and assessing media strategies to secure national publicity for the agency's clients, as well as working with senior executives to raise their visibility via media, speaking engagements, and community outreach.

Ruder Finn, Inc. Announces Executive Appointments

Ruder Finn announced that Sally Barton is joining as EVP, Head of the U.S. Healthcare Practice, and Susan Goldstein is assuming a new dual role as Ruder Finn's Chair, Global Healthcare Practice and a new position, President, Growth Initiatives for the agency overall. 20-year PR veteran Sally Barton comes to Ruder Finn from Ogilvy PR, where she served as EVP, responsible for growing the agency's large healthcare client over the course of eight years. Barton has developed and managed strategic and high profile programs for leading pharmaceutical, diagnostic, device and biotech companies. Goldstein, has successfully guided Ruder Finn's global healthcare network through 8 years of growth, will turn her focus to new growth initiatives for the agency overall, seeking to provide significant new value for both existing and prospective clients within the changing healthcare landscape and beyond. She will lead the development of strategic partnerships and pursue innovation opportunities across commercial, development, discovery and audience engagement platforms in healthcare, as well as consumer and technology to further advance Ruder Finn's offering and propel clients' business goals.

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