October 24, 2016 12:37 AM ET

Internet Software and Services

Company Overview of Applied Predictive Technologies, Inc.

Company Overview

Applied Predictive Technologies, Inc. provides cloud-based cause-and-effect analytics software solutions. Its software solutions enable companies to harness their big data to measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives. The company also provides APT Index software solution that helps retailers and restaurants in setting accurate performance goals, explain the performance to investors, and understand the impact of national programs; and APT Category Management Insights, a cloud-based software that aggregates data in a single central repository and provides automated and analytically robust insights for category managers. In addition, it ...

901 North Stuart Street

Suite 1000

Arlington, VA 22203

United States

Founded in 1999





Key Executives for Applied Predictive Technologies, Inc.

Co-Founder and Chief Executive Officer
President and Chief Operating Officer
Co-Founder and Managing Director
Senior Vice President
Senior Vice President of Client Solutions
Compensation as of Fiscal Year 2016.

Applied Predictive Technologies, Inc. Key Developments

Thomas Cook Signs Agreement to License Applied Predictive Technologies Test & Learn® Software

Thomas Cook has signed an agreement to license Applied Predictive Technologies (APT) Test & Learn® software. Thomas Cook will use APT software to improve data-driven decision-making across capital investments, promotion, marketing, operations and an omni-channel view of the customer. APT has helped Thomas Cook better understand the impact of initiatives on customer and purchasing behavior across multiple channels. Through APT’s Test & Learn® software, Thomas Cook is able to target initiatives into areas that deliver the best ROI.

Applied Predictive Technologies, Inc. Announces the Expansion of Headquarters Operation in Arlington County

Applied Predictive Technologies, Inc. will expand its headquarters operation in Arlington County. Virginia competed against North Carolina and Washington, D.C., for the project, which will create 368 new jobs. The company's expansion in Arlington County attests to the superior business environment that Virginia offers.

Applied Predictive Technologies Signs License Agreement with McDonald’s USA, LLC

Applied Predictive Technologies (APT) announced that McDonald’s USA, LLC (McDonald’s) has signed an agreement to license APT’s Test & Learn and Menu Analyzer software solutions. With this agreement, McDonald’s will leverage APT’s analytic capabilities to drive innovation and profitability by measuring in-market business experiments of new ideas. McDonald’s and APT now work together in 11 countries on four continents. McDonald’s has been using APT’s Test & Learn software to analyze a variety of key strategic initiatives, including new food introductions, menu optimization, and other key business priorities. McDonald’s has also licensed APT’s Menu Analyzer software for priority initiatives like All Day Breakfast, which enables users to rapidly analyze check-level data to gain deeper insights and inform marketing and merchandising decisions.

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