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August 05, 2015 4:51 AM ET

Internet Software and Services

Company Overview of Applied Predictive Technologies, Inc.

Company Overview

Applied Predictive Technologies, Inc. provides cloud-based predictive analytics software solutions. Its solutions include Test & Learn that enables executives to measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives. The company offers its Test & Learn solution for sites, customers, and ads. It also provides consulting support to companies. The company serves financial services, insurance, manufacturing, pharmaceuticals, restaurants, retail, telecom, and travel and hospitality industries. Applied Predictive Technologies, Inc. was founded in 1999 and is based in Arlington, Virginia. It has additional offices in San Francisco, London, Tokyo, Taipei...

901 North Stuart Street

Suite 1000

Arlington, VA 22203

United States

Founded in 1999





Key Executives for Applied Predictive Technologies, Inc.

Co-Founder and Chief Executive Officer
President and Chief Operating Officer
Co-Founder and Chairman
Co-Founder and Managing Director
Senior Vice President
Compensation as of Fiscal Year 2015.

Applied Predictive Technologies, Inc. Key Developments

24 Hour Fitness Licenses Applied Predictive Technologies, Inc.’s Test & Learn Management System

Applied Predictive Technologies, Inc. announced that 24 Hour Fitness, a leading health club industry pioneer, has licensed APT’s Test & Learn® for Sites and Test & Learn® for Customers software platforms, which will allow 24 Hour Fitness to test new initiatives as a part of its efforts to improve member satisfaction and drive profitability. 24 Hour Fitness licensed APT’s software after a three-month pilot engagement. APT will continue to work closely with 24 Hour Fitness to answer important business questions in capital expenditure, product offerings, pricing, and promotions.

Applied Predictive Technologies Announces Partnership with Tween Brands for Test & Learn Management System

Applied Predictive Technologies announced that Tween Brands has licensed APT’s software, including its Test & Learn for Sites, Test & Learn for Customers, and Market Basket Analyzer applications. The leading retailer of girls fashion will leverage the software to analyze its store-, customer-, and transaction-level data to inform business decisions spanning areas such as promotions, marketing, and merchandising.

Pizza Hut Restaurants Licenses APT’s Test & Learn® and Menu Analyzer Software

Pizza Hut Restaurants announced that it has chosen to license Applied Predictive Technologies Test & Learn® and Menu Analyzer software suite to improve its data-driven decision-making across capital investments, pricing, promotion, marketing and operations. With this agreement, Pizza Hut Restaurants joins other leading restaurants – including Costa, SUBWAY, Starbucks, Wendy’s and Dunkin’ Donuts – that have chosen APT’s cloud-based software to improve guest experience and profitability.

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