January 29, 2015 1:47 AM ET

Internet Software and Services

Company Overview of Applied Predictive Technologies, Inc.

Company Overview

Applied Predictive Technologies, Inc. provides cloud-based predictive analytics software solutions. Its solutions include Test & Learn that enables executives to measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives. The company offers its Test & Learn solution for sites, customers, and ads. It also provides consulting support to companies. The company serves financial services, insurance, manufacturing, pharmaceuticals, restaurants, retail, telecom, and travel and hospitality industries. Applied Predictive Technologies, Inc. was founded in 1999 and is based in Arlington, Virginia. It has additional offices in San Francisco, London, Tokyo, Taipei...

901 North Stuart Street

Suite 1000

Arlington, VA 22203

United States

Founded in 1999

Phone:

703-875-7700

Fax:

703-243-8742

Key Executives for Applied Predictive Technologies, Inc.

Co-Founder and Chief Executive Officer
President and Chief Operating Officer
Co-Founder and Chairman
Co-Founder and Managing Director
Chief Financial Officer
Age: 60
Compensation as of Fiscal Year 2014.

Applied Predictive Technologies, Inc. Key Developments

Applied Predictive Technologies, Inc. Announces Partnership with Popeyes Louisiana Kitchen, Inc

Applied Predictive Technologies, Inc. announced that Popeyes Louisiana Kitchen, Inc., has signed an agreement to license APT’s Test & Learn Management System. Popeyes is using APT to test strategic initiatives across its network of more than 1,700 domestic restaurants. To accurately optimize large dollar investments, from media to remodels to pricing, restaurants are increasingly leveraging Test & Learn, the process of trying an idea in some markets, in some restaurants, or with some customers and comparing the performance of a “test” group to the performance of an optimally-matched “control” group. APT’s software suite for restaurants also includes tools to visually explore restaurant performance data, improve the menu, determine the profile of the best performing sites, and measure price elasticity.

Applied Predictive Technologies, Inc. Announces Talbots, Inc. Sign an Agreement to License APT’S Software

Applied Predictive Technologies (APT) announced that The Talbots, Inc. has signed an agreement to license APT’s software, including its Test & Learn and Market Basket Analyzer platforms. Talbots will use the software to test and analyze key business initiatives including promotions, merchandising, marketing and store operations. Talbots will use APT’s Test & Learn approach to identify which actions are most successful in improving performance and measure their impact on a test versus control basis. APT’s software enables organizations to analyze all of their initiatives, instead of just a select few, and offers a centralized platform, effectively providing companies with a 360-degree view of programs.

Maverik Uses APT's Software to Improve its Data-Driven Decision-Making Across Merchandising, Pricing, Marketing, Operations, and Capital Investments

Applied Predictive Technologies (APT) announced that Maverik, an innovative convenience store chain with over 250 locations, has signed an agreement to license APT’s Test & Learn® and Market Basket Analyzer software modules. Maverik will use APT’s software to improve their data-driven decision-making across merchandising, pricing, marketing, operations, and capital investments. With this agreement, Maverik joins other leading convenience store chains – including Shell, Sunoco, The Pantry, Thorntons, and Wawa – that have chosen APT’s cloud-based software to improve customer experience and shareholder value. During an initial pilot project with APT, Maverik used APT’s software to optimize its beverage strategy, refine pricing, and measure the incremental impact of new offerings on fuel and merchandise sales.

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