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October 06, 2015 11:24 PM ET


Company Overview of Bacardi U.S.A., Inc.

Company Overview

Bacardi U.S.A., Inc. imports, markets, and sells wines and spirits in the United States. It offers rum, vodka, blended whisky, gin, vermouth and sparkling wines, beers, cordials, and blue agave tequila. Bacardi U.S.A., Inc. was formerly known as Bacardi-Martini U.S.A., Inc. and changed its name to Bacardi U.S.A., Inc. in September 1999. The company was founded in 1944 and is based in Coral Gables, Florida. Bacardi U.S.A., Inc. operates as a subsidiary of Bacardi Limited.

2701 Le Jeune Road

Coral Gables, FL 33134

United States

Founded in 1944





Key Executives for Bacardi U.S.A., Inc.

Age: 51
Chief Financial Officer and Senior Vice President
Head of Global Technology Project
Vice President and Brand Managing Director of Blended Scotch Whiskies
Vice President and Brand Managing Director for House of Bombay
Compensation as of Fiscal Year 2015.

Bacardi U.S.A., Inc. Key Developments

BACARDÍ(R) rum Expands Innovative Flavor Portfolio with Launch of Bacardi(R) Mango Fusion(TM)

BACARDÍ(R) rum announced its newest innovation is now available nationwide. The latest addition to the brand's flavored rum family, BACARDÍ(R) Mango Fusion(TM), is a one-of-a-kind product that fuses the ripe flavor of mango with a recognizable hint of orange, creating an unforgettable taste experience. BACARDÍ rum created the flavored rum category when it launched BACARDÍ Limon in 1995. BACARDÍ Mango Fusion joins the lineup of flavored rums both on- and off-premise and is available in 750 ml size for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liter sizes. The new product launch is supported with national digital media, on- and off-premise sampling and promotion. BACARDÍ Mango Fusion is a BACARDÍ original flavor that's great as a shot drink or mixed with fruit juices, lemon-lime soda or sweet and sour mix for a twist on cocktail favorites.

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