February 27, 2015 3:01 AM ET


Company Overview of Bacardi U.S.A., Inc.

Company Overview

Bacardi U.S.A., Inc. imports, markets, and sells wines and spirits in the United States. It offers rum, vodka, blended whisky, gin, vermouth and sparkling wines, beers, cordials, and blue agave tequila. Bacardi U.S.A., Inc. was formerly known as Bacardi-Martini U.S.A., Inc. and changed its name to Bacardi U.S.A., Inc. in September 1999. The company was founded in 1944 and is based in Coral Gables, Florida. Bacardi U.S.A., Inc. operates as a subsidiary of Bacardi Limited.

2701 Le Jeune Road

Coral Gables, FL 33134

United States

Founded in 1944





Key Executives for Bacardi U.S.A., Inc.

Age: 50
Chief Financial Officer and Senior Vice President
Head of Global Technology Project
Vice President and Brand Managing Director of Blended Scotch Whiskies
Vice President and Brand Managing Director for House of Bombay
Compensation as of Fiscal Year 2014.

Bacardi U.S.A., Inc. Key Developments

BACARDÍ(R) rum Expands Innovative Flavor Portfolio with Launch of Bacardi(R) Mango Fusion(TM)

BACARDÍ(R) rum announced its newest innovation is now available nationwide. The latest addition to the brand's flavored rum family, BACARDÍ(R) Mango Fusion(TM), is a one-of-a-kind product that fuses the ripe flavor of mango with a recognizable hint of orange, creating an unforgettable taste experience. BACARDÍ rum created the flavored rum category when it launched BACARDÍ Limon in 1995. BACARDÍ Mango Fusion joins the lineup of flavored rums both on- and off-premise and is available in 750 ml size for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liter sizes. The new product launch is supported with national digital media, on- and off-premise sampling and promotion. BACARDÍ Mango Fusion is a BACARDÍ original flavor that's great as a shot drink or mixed with fruit juices, lemon-lime soda or sweet and sour mix for a twist on cocktail favorites.

Bacardi U.S.A., Inc. Expands Portfolio with Bacardi Pineapple Fusion Rum

Bacardi U.S.A., Inc. unveiled the latest addition to the brand's flavored rum lineup, BACARDI(R) Pineapple Fusion(TM), during NBA All-Star 2013 in February. Pineapple Fusion is a one of a kind product that fuses the sweet notes of pineapple rum with the toasted flavors of coconut rum. With this new flavor, BACARDI(R) delivers an unforgettable taste experience, fusing the attitude and energy of the Caribbean to keep the party going all night long. After all, BACARDI(R) has more than 150 years of experience mastering the craft of rum-making and starting great parties. In the spirit of fusion, BACARDI and the NBA on TNT will bring fans today's hottest tunes paired with epic highlights from the game through the "Highlight Mix Presented by BACARDI Pineapple Fusion" during "Inside the NBA" on TNT. Every week from April 11 through May 16, the Miami HEAT'S DJ Irie will be on-set with new music mashed with the night's biggest basketball moments.

Diageo Americas and Bacardi USA Sue Major Brands

Bacardi and Diageo have filed lawsuits against Major Brands Inc. to escape their deals, claiming Major Brands has ignored and undermined their business interests, and Major Brands has countersued. Diageo Americas Inc. is seeking a declaratory judgment permitting it to terminate its distribution agreement with Major Brands. The lawsuit was filed March 6 in Connecticut's U.S. District Court. The suit states: Major Brands profits substantially from selling Diageo's products, but fails to devote even close to equivalent resources to the promotion and sale of Diageo's products. Bacardi USA Inc. made similar claims in a suit filed March 5 in the U.S. District Court for the Southern District of Florida. Major Brands filed its own suits March 6 and 7 in St. Louis Circuit Court against Diageo, Bacardi and Glazer's Midwest.

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