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March 30, 2015 4:38 PM ET


Company Overview of Turtle Wax, Inc.

Company Overview

Turtle Wax, Inc. engages in the production and sale of car care products for the retail and commercial markets worldwide. It offers shine protectants, trim restorers, and label and sticker removers. The company was formerly known as Plastone Co. Turtle Wax, Inc. was founded in 1941 and is based in Willowbrook, Illinois with car wash centers in Chicago, Illinois.

625 Willowbrook Centre Parkway

Willowbrook, IL 60527

United States

Founded in 1941





Key Executives for Turtle Wax, Inc.

Chief Executive Officer and President
Senior Vice President of Research & Development
Vice President of Global Sales & Marketing
Compensation as of Fiscal Year 2014.

Turtle Wax, Inc. Key Developments

Turtle Wax Introduces The Only Car Care System Featuring New Smart Shield Technology

Turtle Wax introduced Turtle Wax ICE Premium Car Care with new Smart Shield Technology is revolutionizing car care nationwide. The new Smart Shield line contains six exterior automotive products that work in combination, essentially formulating a 'shield' with each application. The formula was developed by Turtle Wax using the most advanced scientific polymer engineering. With every Smart Shield product used, interlocking polymers increase the level of shine and protection, maximizing each step in the car care routine. Car lovers can use any combination of Smart Shield products to add a Lasting Diamond Brilliance to their car's finish. The new products within the Smart Shield system include: ICE Wash & Wax: The first step in any car care routine, ICE Wash & Wax delivers unbeatable foaming and cleaning. Now with Smart Shield Technology and Carnauba Wax, ICE Wash & Wax is Turtle Wax's best shining wash ever produced. Retail value: $9.99. ICE Shine Lock Sealant: The New ICE Shine Lock Sealant is the foundation of the Smart Shield system and is the first layer of protection for your car. Delivering 12 months of protection in just 15 minutes, the super concentrated formula is enough for up to four cars and works on all exterior surfaces, even glass. By building an invisible barrier, Shine Lock Sealant protects your clear coat through all four seasons. Retail value: $19.99. ICE Liquid & Paste Wax: ICE Liquid & Paste Wax with Smart Shield Technology provides an added layer of protection and deepens the lasting, reflective shine. The liquid or paste can be applied to all exterior surfaces without leaving a white residue even in direct sunlight. For best results, apply a fresh coat before every season. Retail value: $17.99 (liquid) & $14.99 (paste). ICE Spray Wax: ICE Spray Wax with Smart Shield Technology is the longest lasting premium spray wax from Turtle Wax. All it takes is 10 additional minutes for a boost in protection and brilliant shine after every car wash. Retail value: $9.99. ICE Detailer: ICE Detailer is used for quick clean-ups to remove light dust, fingerprints and spots before they become stains. Designed specifically to work with all products in the Smart Shield Technology system and to boost shine. Retail value: $9.99.

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