May 23, 2017 12:22 AM ET

Internet Software and Services

Company Overview of iPerceptions Inc.

Company Overview

iPerceptions Inc. develops web-focused voice of customer (VoC) solutions for telecommunications, hospitality, e-commerce, financial, and automotive industries. The company’s enterprise platform collects and analyzes feedback of real visitors in real situations across customer lifecycle. Its active research platform injects VoC results into business processes. The company also offers survey design, deployment, and analysis services. iPerceptions Inc. was founded in 1999 and is based in Montreal, Canada.

606 Cathcart

Suite 1007

Montreal, QC H3B 1K9

Canada

Founded in 1999

Phone:

514-488-3600

Fax:

514-484-2600

Key Executives for iPerceptions Inc.

Chief Executive Officer
Co-Founder and Senior Vice President
Chief Financial Officer and Secretary
Chief Technology Officer
Vice President of Research
Compensation as of Fiscal Year 2016.

iPerceptions Inc. Key Developments

iPerceptions Consolidates Ad Tech Solutions Under the Datacratic Brand

iPerceptions announced that iPerceptions' Audience Recognition and Audience Optimization solutions have been combined under the Datacratic brand. This move creates two separate brands: iPerceptions, which maintains its focus on Voice of the Customer solutions, and Datacratic, which focuses on Audience Data solutions that power digital marketing campaigns and website personalization efforts. Datacratic's Solutions: Datacratic's solutions now include Audience Recognition, which is the only solution on the market to improve the effectiveness of retargeting campaigns by using intent segments powered by user feedback. Datacratic's solutions also include Audience Optimizer, which integrates with Data Management Platforms, including Oracle Data Cloud (Bluekai), to create high-quality look-alike audiences that increase the reach and performance of digital marketing campaigns. Datacratic Brand Refresh: In addition to the combination of the ad tech solutions together under a single brand, the Datacratic brand has been completely refreshed, which includes the introduction of a new logo and website.

iPerceptions Appoints Martin Le Sauteur as Chief Executive Officer

iPerceptions appointed Martin Le Sauteur as Chief Executive Officer. Le Sauteur joins iPerceptions from Marketel McCann Erickson where he was President and Chief Operating Officer.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
October 6, 2016
Datacratic Inc., Ad Tech Business
 

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