July 26, 2016 12:44 AM ET

Internet Software and Services

Company Overview of iPerceptions Inc.

Company Overview

iPerceptions Inc. provides Web-focused voice of customer analytics worldwide. The company’s solutions provide tactical and strategic decision support to companies who do business online. It offers webValidator continuous listening solution that captures the voices of actual online customers in the context of Website visits. iPerceptions also provides iPerceptions satisfaction index, which helps to understand the key issues and measure online customer satisfaction; and derive valuable ROI metrics, such as task completion, brand affinity, customer loyalty, and customers will refer friends and associates to the Website. In addition, it offers A&B interactive dashboard that enable marketers and ...

4999 Ste-Catherine Street West

Suite 500

Montreal, QC H3Z 1T3


Founded in 2000





Key Executives for iPerceptions Inc.

Chief Executive Officer and Director
Co-Founder and Senior Vice President
Chief Financial Officer and Secretary
Chief Technology Officer
Vice President of Research
Compensation as of Fiscal Year 2016.

iPerceptions Inc. Key Developments

iPerceptions Inc. Announces Release of iPerceptions Marketing Effectiveness Solution

iPerceptions Inc. announced the release of the iPerceptions Marketing Effectiveness Solution. This is the first digital research solution that uses intent and motivation intelligence from real customers to strategically evaluate the impact of paid search, display and social media advertising and email marketing. The iPerceptions Marketing Effectiveness Solution provides a research framework designed specifically for evaluating how marketing activities have influenced attitudes towards the brand. The solution uses iPerceptions' proven methodologies for gathering representative, targeted and opt-in survey feedback. Marketers can use reporting of this data to dissect and evaluate how the impact of specific marketing investments affects customer attitudes and behavior. Customer insights can also be directly injected into 3(rd) party solutions including web analytics tools and advertising platforms. With the iPerceptions Marketing Effectiveness Solution, Marketers can: Understand path to site to maximize marketing investment; Profile visitors to evaluate and optimize digital campaigns and search. This Solution leverages the iPerceptions Active Research(TM) Platform, which engages customers in the 'Moment of Truth', the moment they interact with the brand. Insights are fed into iPerceptions business intelligence reporting, and integrated or injected into the organization's other business systems. Availability: The iPerceptions Marketing Effectiveness Solution is immediately available to iPerceptions Enterprise customers as a value-added option.

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