July 28, 2016 12:40 AM ET

Internet Software and Services

Company Overview of Liazon Corporation

Company Overview

Liazon Corporation operates private benefits exchanges for large and small businesses in the United States. The company provides Bright Choices Exchange, a benefits marketplace that helps employees to select a benefits portfolio that meets their coverage needs. It works with national and regional insurance providers, and supports businesses through a distribution network of broker partners in the United States. The company was founded in 2007 and is based in New York, New York wight an additional office in Buffalo, New York. As of November 22, 2013, Liazon Corporation operates as a subsidiary of Towers Watson & Co.

11 East 44th Street

Suite 600

New York, NY 10017

United States

Founded in 2007





Key Executives for Liazon Corporation

Co-Founder, Chief Executive Officer and President
Co-Founder and Chief Strategy Officer
Age: 49
Vice President of Operations
Chief Revenue Officer
Chief Technology Officer
Compensation as of Fiscal Year 2016.

Liazon Corporation Key Developments

ABGFS Partners with Liazon to Offer the Bright Choices Exchange

Alliance Benefit Group Financial Services Corp. has partnered with Liazon to offer its clients Liazon's product, the Bright Choices® Exchange. Bright Choices helps employers save money on their health care costs by setting predictable budgets while allowing employees to personalize their benefits package with a selection of health, dental, vision, life, disability, and other benefits from top national and regional providers.

Aflac Teams with Liazon Corporation Private Benefits Exchange to Offer Group Products

Aflac announced that it is partnering with Liazon to provide brokers working with large businesses nationwide more options for when and how they do business with Aflac. As a result of this agreement, approved brokers will now be able to offer Aflac's Group Critical Illness, Accident and Hospital Indemnity plans through the Bright Choices exchange and other Liazon-powered exchanges – providing employers a way to provide their employees a broader range of choices to build a personalized portfolio of benefits.

Liazon Releases Comprehensive White Paper Exploring Decision Support Systems

Liazon released a comprehensive white paper exploring decision support systems as they apply to benefits marketplaces. Decision support is one of the key differentiators in the burgeoning benefits exchange industry and the paper, Decision Support Systems for Benefits: Framework and Evaluation, offers a guidebook to understanding, choosing, and evaluating a decision support system. The company's paper profiles different types of decision support and applications for the benefits space, including education, filtering tools, calculators and recommendation logic. It also profiles best practices from other industries, suggestions for evaluating the success of a decision support system, and a handy checklist of what to look for when considering decision support products.

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Recent Private Companies Transactions

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