March 01, 2015 8:25 AM ET

Internet Software and Services

Company Overview of Liazon Corporation

Company Overview

Liazon Corporation operates private benefit exchange for businesses. It operates Bright Choices exchange, an online private benefits exchange for businesses in the United States. The company’s online benefits store enables client’s employees to use the dollars they give them to buy a benefits portfolio. Its exchange helps employers manage their healthcare costs by setting predictable budgets while guiding employees to purchase coverage of health, dental, vision, life, disability, and other benefits. The company was founded in 2007 and is based in New York, New York. It has additional offices in New York and Buffalo, New York; and Waltham, Massachusetts. As of November 22, 2013, Liazon Corpor...

11 East 44th Street

Suite 600

New York, NY 10017

United States

Founded in 2007





Key Executives for Liazon Corporation

Co-Founder, Chief Executive Officer and President
Co-Founder and Chief Strategy Officer
Age: 47
Chief Operating Officer
Age: 50
Chief Revenue Officer
Chief Technology Officer
Compensation as of Fiscal Year 2014.

Liazon Corporation Key Developments

Liazon Releases Comprehensive White Paper Exploring Decision Support Systems

Liazon released a comprehensive white paper exploring decision support systems as they apply to benefits marketplaces. Decision support is one of the key differentiators in the burgeoning benefits exchange industry and the paper, Decision Support Systems for Benefits: Framework and Evaluation, offers a guidebook to understanding, choosing, and evaluating a decision support system. The company's paper profiles different types of decision support and applications for the benefits space, including education, filtering tools, calculators and recommendation logic. It also profiles best practices from other industries, suggestions for evaluating the success of a decision support system, and a handy checklist of what to look for when considering decision support products.

Cigna and Liazon Join together to Offer Suite of Products on Liazon's Private Exchange Platform

Liazon, operator of the Bright Choices(R) Exchange, and Cigna announced that they plan to offer a suite of Cigna employee benefit plans and products through Bright Choices and other Liazon-powered exchanges. This new collaboration from Liazon and Cigna creates a national exchange solution for companies with 250 or more employees. Approved Liazon and Cigna brokers will be able to begin selling Cigna products through Bright Choices, including Medical, Dental, Vision, Life, Accident (AD&D) and Disability, for January 1, 2015 effective dates. Cigna products on Liazon-powered exchanges will be available to companies nationwide and feature a variety of funding strategies.

Liazon and Allied Benefit Systems Provide First National TPA Offering on Private Exchange

Liazon has partnered with Allied Benefit Systems to create a new Third-party Administrator (TPA) private exchange solution for companies. With this partnership, Liazon and Allied now offer a truly national, TPA-based, self-funded exchange solution. Through Allied's platform, companies with as few as 100 lives are able to take advantage of self-funded plan options -- plans traditionally only available to larger employee groups. Employers or brokers can choose from a suite of products and services at different levels in order to build customized scenarios that meet their specific needs and budgets. Liazon brokers will be able to begin selling these plans for January 1, 2015 effective dates.

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