October 27, 2016 6:56 PM ET


Company Overview of Specific Media LLC

Company Overview

Specific Media LLC is a global media company that offers advertising solutions and multi-screen/multi-format targeting capabilities to brand advertisers in automotive, retail, packaged goods, and financial industries. Its solutions include Custom Audiences, a platform for onboarding, ad serving, and measurement; Specific Video, a video network for clients to reach consumers; TV Audience Segments that bridges the gap between TV and digital media; Specific Display solution; Specific Mobile solution that allows users to leverage various sites and apps across various market segments to mobilize mobile audiences; ShareShift PLUS, a cross-platform media planning and activation solution; and Househ...

4 Park Plaza

Suite 1500

Irvine, CA 92614

United States

Founded in 1999





Key Executives for Specific Media LLC

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Senior Vice President
Co-Founder, Chief Operating Officer and Director
Chief Financial Officer
Age: 51
Executive Vice President of Global Sales & Marketing
Age: 60
Compensation as of Fiscal Year 2016.

Specific Media LLC Key Developments

Specific Media Announces the Launch of Its Direct Match Platform

Specific Media announced the launch of its Direct Match platform, a people-based approach to digital advertising that provides marketers with the ability to connect to discrete individuals across their internet-connected devices. Leveraging Specific Media's people-based platform and a group of leading premium data partners including Nielsen Catalina and Experian, Direct Match deterministically targets consumers based on actual offline activity. This category-focused approach includes CPG, Durable Goods, Auto, Retail and Financial Services as well as TV Targeting.

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Recent Private Companies Transactions

No transactions available in the past 12 months.

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