September 25, 2016 4:01 AM ET


Company Overview of Specific Media LLC

Company Overview

Specific Media LLC is a global media company that offers advertising solutions and multi-screen/multi-format targeting capabilities to brand advertisers in automotive, retail, packaged goods, and financial industries. Its solutions include Custom Audiences, a platform for onboarding, ad serving, and measurement; Specific Video, a video network for clients to reach consumers; TV Audience Segments that bridges the gap between TV and digital media; Specific Display solution; Specific Mobile solution that allows users to leverage various sites and apps across various market segments to mobilize mobile audiences; ShareShift PLUS, a cross-platform media planning and activation solution; and Househ...

4 Park Plaza

Suite 1500

Irvine, CA 92614

United States

Founded in 1999





Key Executives for Specific Media LLC

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Senior Vice President
Co-Founder, Chief Operating Officer and Director
Chief Financial Officer
Age: 51
Executive Vice President of Global Sales & Marketing
Age: 60
Compensation as of Fiscal Year 2016.

Specific Media LLC Key Developments

Specific Media Announces the Launch of Its Direct Match Platform

Specific Media announced the launch of its Direct Match platform, a people-based approach to digital advertising that provides marketers with the ability to connect to discrete individuals across their internet-connected devices. Leveraging Specific Media's people-based platform and a group of leading premium data partners including Nielsen Catalina and Experian, Direct Match deterministically targets consumers based on actual offline activity. This category-focused approach includes CPG, Durable Goods, Auto, Retail and Financial Services as well as TV Targeting.

Specific Media Names Kimberly Lane as Director of Sales

Specific Media hired Kimberly Lane as Director of Sales, responsible for leading its Southern California Automotive Team, responsible for working with automotive brands in the Southern California region. Lane is charged with expanding Specific Media's footprint across the automotive industry and managing the company's relationships with all automotive OEMs and their agencies.

Specific Media Expands Strategic Collaboration with Nielsen to Launch Moviegoers Precision Marketing and TV Audience Segments on Mobile

Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors. Key capabilities of the expanded collaboration include: Nielsen Movie Audience Segments: Developed specifically for film studios and unique to the marketplace, Nielsen Movie Audience Segments are built from Nielsen's annual Moviegoing Report. Leveraging an innovative model-based methodology, Nielsen Movie Audience Segments allow advertisers to identify and connect to movie fans ages 12 to 74 based on key movie viewing behaviors, such as by movie category (ex: horror, action, drama), frequency (Friday-night premiere attendees, avid moviegoers) and even past film titles. Nielsen TV Audience Segments for Mobile: Specific Media is the first Nielsen beta media participant for this new offering, which integrates Nielsen National People Meter Panel and Online Panel behavioral data to intelligently inform mobile-based precision marketing. This allows advertisers to extend their TV campaigns across platforms by carefully reaching appropriate TV audiences on mobile at scale.

Similar Private Companies By Industry

Company Name Region
"It" Girl Public Relations United States
+SmithGifford, Inc. United States
.TV Technologies, Inc. United States
@International Services, Inc. United States
1 Chronicles 14, L.P. United States

Recent Private Companies Transactions

No transactions available in the past 12 months.

The information and data displayed in this profile are created and managed by Capital IQ, a Standard & Poor's company. does not create or control the content. For inquiries, please contact Capital IQ directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
The Advertising Council, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Specific Media LLC, please visit Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at