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November 28, 2015 7:03 AM ET


Company Overview of Specific Media LLC

Company Overview

Specific Media LLC is a global media company that offers advertising solutions and multi-screen/multi-format targeting capabilities to brand advertisers in automotive, retail, packaged goods, and financial industries. Its solutions include Custom Audiences, a platform for onboarding, ad serving, and measurement; Specific Video, a video network for clients to reach consumers; TV Audience Segments that bridges the gap between TV and digital media; Specific Display solution; Specific Mobile solution that allows users to leverage various sites and apps across various market segments to mobilize mobile audiences; ShareShift PLUS, a cross-platform media planning and activation solution; and Househ...

4 Park Plaza

Suite 1500

Irvine, CA 92614

United States

Founded in 1999





Key Executives for Specific Media LLC

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Senior Vice President
Co-Founder, Chief Operating Officer and Director
Chief Financial Officer
Age: 50
Executive Vice President of Global Sales & Marketing
Age: 59
Compensation as of Fiscal Year 2015.

Specific Media LLC Key Developments

Specific Media Announces the Launch of Its Direct Match Platform

Specific Media announced the launch of its Direct Match platform, a people-based approach to digital advertising that provides marketers with the ability to connect to discrete individuals across their internet-connected devices. Leveraging Specific Media's people-based platform and a group of leading premium data partners including Nielsen Catalina and Experian, Direct Match deterministically targets consumers based on actual offline activity. This category-focused approach includes CPG, Durable Goods, Auto, Retail and Financial Services as well as TV Targeting.

Specific Media Names Kimberly Lane as Director of Sales

Specific Media hired Kimberly Lane as Director of Sales, responsible for leading its Southern California Automotive Team, responsible for working with automotive brands in the Southern California region. Lane is charged with expanding Specific Media's footprint across the automotive industry and managing the company's relationships with all automotive OEMs and their agencies.

Specific Media Expands Strategic Collaboration with Nielsen to Launch Moviegoers Precision Marketing and TV Audience Segments on Mobile

Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors. Key capabilities of the expanded collaboration include: Nielsen Movie Audience Segments: Developed specifically for film studios and unique to the marketplace, Nielsen Movie Audience Segments are built from Nielsen's annual Moviegoing Report. Leveraging an innovative model-based methodology, Nielsen Movie Audience Segments allow advertisers to identify and connect to movie fans ages 12 to 74 based on key movie viewing behaviors, such as by movie category (ex: horror, action, drama), frequency (Friday-night premiere attendees, avid moviegoers) and even past film titles. Nielsen TV Audience Segments for Mobile: Specific Media is the first Nielsen beta media participant for this new offering, which integrates Nielsen National People Meter Panel and Online Panel behavioral data to intelligently inform mobile-based precision marketing. This allows advertisers to extend their TV campaigns across platforms by carefully reaching appropriate TV audiences on mobile at scale.

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