Company Overview of Specific Media LLC
Specific Media LLC is a global media company that offers advertising solutions and multi-screen/multi-format targeting capabilities to brand advertisers in automotive, retail, packaged goods, and financial industries. Its solutions include Custom Audiences, a platform for onboarding, ad serving, and measurement; Specific Video, a video network for clients to reach consumers; TV Audience Segments that bridges the gap between TV and digital media; Specific Display solution; Specific Mobile solution that allows users to leverage various sites and apps across various market segments to mobilize mobile audiences; ShareShift PLUS, a cross-platform media planning and activation solution; and Househ...
4 Park Plaza
Irvine, CA 92614
Founded in 1999
Key Executives for Specific Media LLC
Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Senior Vice President
Co-Founder, Chief Operating Officer and Director
Executive Vice President of Global Sales & Marketing
Compensation as of Fiscal Year 2016.
Specific Media LLC Key Developments
Specific Media Announces the Launch of Its Direct Match Platform
Apr 7 15
Specific Media announced the launch of its Direct Match platform, a people-based approach to digital advertising that provides marketers with
the ability to connect to discrete individuals across their internet-connected devices. Leveraging Specific Media's people-based platform and a group of leading premium data partners including Nielsen Catalina and Experian, Direct Match deterministically targets consumers based on actual offline activity. This category-focused approach includes CPG, Durable Goods, Auto, Retail and Financial Services as well as TV Targeting.
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