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March 31, 2015 11:31 PM ET


Company Overview of Specific Media LLC

Company Overview

Specific Media LLC operates as a media company that offers advertising solutions and multi-/multi-format targeting for brands to connect with consumers. It offers Custom Audiences to target CRM data sets; Specific Video to reach consumers in effective ways by using premium video network; TV Audience Segments to bridge the gap between TV and digital media; Specific Display solution; Specific Mobile to leverage sites and applications across market segments to mobilize mobile audiences; ShareShift PLUS for cross-platform media planning and activation; Householding for advertisers to target consumers across various connected devices; and Programmatic, a multi-format and multi-screen advertising ...

4 Park Plaza

Suite 1500

Irvine, CA 92614

United States

Founded in 1999





Key Executives for Specific Media LLC

Co-Founder, Chief Executive Officer, President and Director
Co-Founder and Senior Vice President
Co-Founder, Chief Operating Officer and Director
Chief Financial Officer
Age: 49
Executive Vice President of Global Sales & Marketing
Age: 58
Compensation as of Fiscal Year 2014.

Specific Media LLC Key Developments

Specific Media Names Kimberly Lane as Director of Sales

Specific Media hired Kimberly Lane as Director of Sales, responsible for leading its Southern California Automotive Team, responsible for working with automotive brands in the Southern California region. Lane is charged with expanding Specific Media's footprint across the automotive industry and managing the company's relationships with all automotive OEMs and their agencies.

Specific Media Expands Strategic Collaboration with Nielsen to Launch Moviegoers Precision Marketing and TV Audience Segments on Mobile

Specific Media has expanded its multi-year strategic collaboration with Nielsen to integrate new sets of audience and segmentation data into its digital advertising offerings. The advanced data enhances advertisers' ability to create and deliver online campaigns precisely aligned with consumer behaviors. Key capabilities of the expanded collaboration include: Nielsen Movie Audience Segments: Developed specifically for film studios and unique to the marketplace, Nielsen Movie Audience Segments are built from Nielsen's annual Moviegoing Report. Leveraging an innovative model-based methodology, Nielsen Movie Audience Segments allow advertisers to identify and connect to movie fans ages 12 to 74 based on key movie viewing behaviors, such as by movie category (ex: horror, action, drama), frequency (Friday-night premiere attendees, avid moviegoers) and even past film titles. Nielsen TV Audience Segments for Mobile: Specific Media is the first Nielsen beta media participant for this new offering, which integrates Nielsen National People Meter Panel and Online Panel behavioral data to intelligently inform mobile-based precision marketing. This allows advertisers to extend their TV campaigns across platforms by carefully reaching appropriate TV audiences on mobile at scale.

Specific Media Introduces New "Custom Audiences" Offering to Advance Brand and Consumer Connections

Specific Media announced the launch of a new CRM product "Custom Audiences, powered by Vindico" that gives advertisers the ability to leverage their existing offline customer data to reach their actual customers across the open web. This advanced CRM offering securely matches data points from a brand's customer sales and loyalty data against a proprietary database of one billion registered users to identify and deliver personalized messages to their actual customers online. Custom Audiences allows advertisers to onboard their CRM data to create unique campaigns targeted to those exact individuals across all devices and formats. Custom Audiences also provides advanced demographic information about a brand's existing customer list, allowing them to create actionable targeting segments that can then be used for current or future campaigns. This in-depth analysis provides advertisers with new insights into their existing customer base, allowing them to leverage these new insights to create additional custom targeting segments to reach new prospective customers online. Key features of Custom Audiences include: Real-time matching of a brand's offline customer data to addressable online audiences; Deep audience insights into additional self-declared data points available through Specific Media's exclusive access to proprietary first-party data; Ability to onboard offline customer data, append additional audience insights, create personalized messages and target campaigns all through one programmatic buying interface.

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