March 05, 2015 6:09 AM ET

Specialty Retail

Company Overview of Victoria's Secret Direct, LLC

Company Overview

Victoria's Secret Direct, LLC operates as a retailer of women’s apparel, lingerie, and personal care products. It offers bras, panties, sleepwear, shoes, and swim wear, as well as beauty care products, including fragrance, body care, makeup, and skin care. The company also offers clothing comprising sweaters, coats and jackets, dresses, tops, yoga and loungewear, pants, denim, suit separates, bottoms, and accessories, including bags and luggage. It sells products through its stores in the United States and Canada, as well as online. The company was founded in 1972 and is based in Columbus, Ohio.

3425 Morse Crossing

Columbus, OH 43219-3091

United States

Founded in 1972





Key Executives for Victoria's Secret Direct, LLC

Chief Executive Officer
Age: 53
Chief Financial Officer
Chief Operating Officer
Executive Vice President of Intimates Production
Senior Vice President of Creative
Age: 49
Compensation as of Fiscal Year 2014.

Victoria's Secret Direct, LLC Key Developments

Victoria's Secret Direct Reports Sales Results for the Month and Fourth Quarter Ended January 31, 2015

Victoria's Secret Direct reported sales results for the month and fourth quarter ended January 31, 2015. The company's January sales decreased 4%. Go-forward category sales increased in the mid-teens. Non-go-forward apparel sales decreased in the high 90% range. Fourth quarter sales at Victoria's Secret Direct were $492.1 million, down 2% to last year. Go-forward category sales increased in the mid-teens. Non-go-forward sales decreased in the low 90% range.

Victoria's Secret Direct Reports Sales Results for the Fourth Quarter Ended February 1, 2014

Victoria's Secret Direct reported sales results for the fourth quarter ended February 1, 2014. For the period, the company reported sales were $504.5 million, down 1% on a comparable calendar basis.

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