Company Overview of Nielsen Holdings plc
Nielsen Holdings plc operates as an information and measurement company. The company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. Its Buy segment provides data on retail measurement services, such as market share and competitive sales volumes; insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in development and marketing cycles. The company’s Watch segment provides viewership and listening data, and ana...
85 Broad Street
New York, NY 10004
Founded in 1923
Key Executives for Nielsen Holdings plc
Chief Executive Officer and Director
Total Annual Compensation: $998.5K
Total Annual Compensation: $882.7K
Total Annual Compensation: $728.5K
Chief Financial Officer
Total Annual Compensation: $1.9M
Chief Operating Officer
Total Annual Compensation: $930.8K
Compensation as of Fiscal Year 2014.
Nielsen Holdings plc Key Developments
Nielsen Holdings plc Presents at FBR Digital Media Thought Leaders Conference, Oct-08-2015 11:25 AM
Oct 5 15
Nielsen Holdings plc Presents at FBR Digital Media Thought Leaders Conference, Oct-08-2015 11:25 AM. Venue: The Paley Center, New York, New York, United States. Speakers: David Wong, Senior Vice President, Product Leadership.
StarHub Partners with Nielsen Holdings N.V. to Launch StarHub SmarTAM in Singapore
Oct 5 15
StarHub has partnered with Nielsen Holdings N.V. to launch StarHub SmarTAM, a television audience measurement system using return path data, or RPD, technology, in Singapore. StarHub has also commissioned Nielsen to support the subscription and sales of SmarTAM data. Harvesting RPD from StarHub's two-way digital set-top boxes in 545,000 homes and applying Nielsen's proprietary research for TV viewership measurement, StarHub SmarTAM offers advertisers, advertising media buyers, and content providers granular insight into what StarHub TV households and individuals are watching. The TV audience measurement system tracks both real-time and time-shift viewing of TV content and advertising spots across more than 200 StarHub TV channels. StarHub SmarTAM has the ability to provide highly accurate and dynamic audience segmentation, track specific media consumption habits and facilitate advertising campaign retargeting beyond TV in real-time. These insights can help advertisers and content partners make better informed decisions about creating and scheduling content or advertising campaigns effectively. It also allows the pay TV operator to perform day-to-day monitoring and planning of its channels and programmes as well as creating relevant pay TV packages.
Mobee Announces Collaboration with Nielsen for the Development of New Smart Phone Application
Sep 30 15
Mobee announced a collaboration with Nielsen. Together, Nielsen and Mobee are bringing innovation to the consumer insights marketplace with the development of a new smart phone application. Created in the form of an easy-to-use mobile Product Diary, this application captures consumer habits and product usage behaviors in real time. With this tool, the ability to report consumption behavior is captured in-the- moment, offering an updated approach for marketers who have traditionally been limited to chronicles of recalled activity. This Product Diary mobile app will be an integrated tool within Nielsen's Homescan Consumer Moments service offering, a highly visual, interactive dashboard that provides marketers with a complete view of consumer eating and drinking habits. The smart phone application is built on Mobee's enterprise ready cloud based architecture with intuitive SaaS solution-driven features including smart text and contextual text to capture in-depth, structured and accurate consumption data from participating users. The application seamlessly guides panelists through each consumption occasion using fun, visual cues with an intuitive design hierarchy to simplify navigation.
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