Company Overview of Nielsen Holdings plc
Nielsen Holdings plc operates as an information and measurement company. It operates through two segments: Buy and Watch. The company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch and listen. The Buy segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer packaged goods industry. This segment provides data on retail measurement services, such as market share, and competitive sales volumes; insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shoppe...
A C Nielsen House
Oxford, OX3 9RX
Founded in 1923
Key Executives for Nielsen Holdings plc
Chief Executive Officer and Director
Total Annual Compensation: $1.0M
Global President and Chief Operating Officer
Total Annual Compensation: $900.0K
Chief Financial Officer
Total Annual Compensation: $1.0M
Total Annual Compensation: $550.0K
Compensation as of Fiscal Year 2015.
Nielsen Holdings plc Key Developments
Nielsen Launches Quick Screen, an Overnight Innovation Testing Solution
Mar 22 17
Nielsen announced the launch of Quick Screen, a new overnight, cost-efficient innovation tool that allows Fast Moving Consumer Goods (FMCG) manufacturers to quickly test new product ideas and measure their potential. Quick Screen brings quantitative rigor to previously untested innovations - resulting in quick results without compromising on data quality. To address this industry challenge, Nielsen's Quick Screen will enable and empower brands to test their ideas with speed -- and evaluate their ranking on unique consumer needs. Quick Screen uses a robust choice-based method so users can easily tease out the most promising ideas before investing big dollars in product development. Within Quick Screen, ideas are ranked by category engaged consumers on both relevance and uniqueness, proven dimensions that are key elements of predicting long-term success in market. Supported by the Nielsen Innovation Studio platform, brands can identify the next, new product innovations with the most potential - overnight. The ease and efficiency of this solution will allow brands to: Ideate: Through a simple upload system, ideas and concepts are entered into Nielsen Innovation Studio to centralize and finalize the content. Evaluate: Teams can test ideas across a set of factors that category consumers rate based on need and uniqueness. Analyze: Interactive results show the ranking of ideas and allows clients to filter and sort results in real-time.
Nielsen Holdings plc and FOX Television Stations Renew Local Television Ratings Agreement
Mar 22 17
Nielsen Holdings plc announced that it has signed a long-term renewal agreement with FOX Television Stations (FTS) for audience measurement services. As part of the agreement, FTS licenses Nielsen's Local Television ratings across all of the group's 28 stations, in 17 designated market areas (DMA), including the Charlotte FOX O&O WJZY/WMYT, which was not in the previous agreement. FOX Station Sales, their national sales representative group, is also part of the renewal agreement. By extending its relationship with Nielsen, FOX's owned-and-operated stations and national sales representative group can demonstrate their advertising and market value to marketers by leveraging currency measurement that provide breadth and depth into local audiences. The agreement includes Nielsen's announced plans to enrich its Local TV panels with data from its Portable People Meter technology and set-top-boxes, delivering significantly larger sample sizes and driving increased ratings fidelity. Out-of-home audience will also be included for the first time in local measurement.
TagStation LLC and Nielsen Enter into Data Evaluation Agreement for NextRadio®
Mar 15 17
TagStation LLC and Nielsen have reached an agreement to evaluate TagStation's NextRadio data. The NextRadio app delivers over-the-air FM broadcasts to the consumer's smartphone and captures precise data about a radio station's listeners. TagStation and Nielsen will explore methods to incorporate NextRadio listening data into Nielsen's audio datasets, potentially paving the way for future big data integrations for the radio industry.
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