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August 30, 2015 4:45 PM ET

Internet Software and Services

Company Overview of Tapjoy, Inc.

Company Overview

Tapjoy, Inc. develops and operates a mobile performance-based advertising platform for app publishers. It offers Tapjoy Mobile Value Exchange model that allows users to receive content in exchange for their engagement with advertisements. The company also provides monetization services, such as full screen interstitials, publisher messaging, user segmentation and targeting, purchase moment, rich media, natural pause moment, direct-play, failure moment, marketplace, and achievement moment; user acquisition, including contextual advertising, full screen interstitials, rich media, video plus install, contextual targeting, audience planning, and quality targeting; developer services, which inclu...

111 Sutter Street

12th Floor

San Francisco, CA 94104

United States

Founded in 2006





Key Executives for Tapjoy, Inc.

Chief Executive Officer, President and Director
Chief Financial Officer
Age: 40
Senior Vice President, Corporate Secretary and General Counsel
Vice President and General Manager of Business & Corporate Development
Head of Marketplace
Compensation as of Fiscal Year 2015.

Tapjoy, Inc. Key Developments

Tapjoy Announces Promotion of Sean Lindsay to Chief Technology Officer

Tapjoy announced the promotion of Sean Lindsay to Chief Technology Officer. Mr. Lindsay will report to Tapjoy President and CEO, Steve Wadsworth, effective immediately. Mr. Lindsay has been a key leader at Tapjoy and guided the transformation of its engineering, technology and operations teams to deliver best-in-class software and systems for Tapjoy's platform. As CTO, Mr. Lindsay will be responsible for the technical direction and strategy of the system architecture and service operations at Tapjoy. He will continue to lead the company's Cambridge, Massachusetts technology center, and a team of more than 65 engineers globally. Mr. Lindsay joined Tapjoy as Vice President, Engineering through its acquisition of Viximo in 2012. He has been responsible for successfully stabilizing and scaling Tapjoy's infrastructure, substantially trimming operational costs, and delivering a number of innovative new products to serve customers' needs, as the company has grown to more than 500 million monthly active users and nearly three billion platform requests per day.

Tapjoy Hires Chris Salmanpour as Director of Sales for EMEA Region

Tapjoy announced the hiring of Christopher Salmanpour as its director of sales for the EMEA region. Salmanpour, formerly a global sales director for Microsoft, brings to Tapjoy 16 years of digital advertising experience and a wealth of expertise in building successful sales teams. Salmanpour will report directly to Tapjoy's EMEA General Manager Paul Bowen. Between 2012 and 2015, Salmanpour was the Vice President of Business Development at State.

Tapjoy Launches Marketing Automation and Monetization Platform to Optimize the Lifetime Value of Every Freemium App User

Tapjoy launched its Marketing Automation and Monetization Platform, designed to help freemium mobile app publishers maximize the lifetime value of every one of their users. The new offering combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy's rewarded advertising solutions to transform the company into the industry's most comprehensive mobile marketing automation platform. The new platform introduces Tapjoy's Future Value Map, an innovative solution that leverages data science, deep segmentation and proprietary algorithms to predict the future behaviors of individual users, and determine whether an IAP promotion, advertisement or in-app message will drive the most revenue. The platform's marketing automation capabilities then enable developers to deliver targeted messages to those users at the right moment. Tapjoy's Marketing Automation and Monetization Platform includes market differentiators such as: onPredictive and Actionable Analytics that enable developers to know, and take action against, the future value of every user. Tapjoy's Future Value Map makes deep segmentation and real-time analytics actionable so developers can serve a nearly infinite variety of marketing actions that drive lifetime value. onMarketing Automation tools that instantly deliver contextually relevant messages to engage spenders, or deliver rewarded advertisements to the users that will never spend. onReal-time IAP and Ad-based Monetization are now available to developers from a single data set, in one platform. With Tapjoy, developers no longer need to integrate a variety of single point solutions and can focus on one SDK for all of their analytics, marketing automation and ad-monetization needs.

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