Internet Software and Services
Company Overview of Tapjoy, Inc.
Tapjoy, Inc. operates a mobile performance-based advertising platform that drives engagement and monetization opportunities for app publishers. It offers Tapjoy Mobile Value Exchange model that allows users to receive content in exchange for their engagement with advertisements. The company also provides monetization services, such as full screen interstitials, publisher messaging, user segmentation and targeting, purchase moment, rich media, natural pause moment, direct-play, failure moment, marketplace, and achievement moment; user acquisition, including contextual advertising, full screen interstitials, rich media, video plus install, contextual targeting, audience planning, and quality t...
111 Sutter Street
San Francisco, CA 94104
Founded in 2006
Key Executives for Tapjoy, Inc.
Chief Executive Officer, President and Director
Senior Vice President, Corporate Secretary and General Counsel
Vice President and General Manager of Business & Corporate Development
Compensation as of Fiscal Year 2014.
Tapjoy, Inc. Key Developments
Tapjoy Launches Marketing Automation and Monetization Platform to Optimize the Lifetime Value of Every Freemium App User
Mar 2 15
Tapjoy launched its Marketing Automation and Monetization Platform, designed to help freemium mobile app publishers maximize the lifetime value of every one of their users. The new offering combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy's rewarded advertising solutions to transform the company into the industry's most comprehensive mobile marketing automation platform. The new platform introduces Tapjoy's Future Value Map, an innovative solution that leverages data science, deep segmentation and proprietary algorithms to predict the future behaviors of individual users, and determine whether an IAP promotion, advertisement or in-app message will drive the most revenue. The platform's marketing automation capabilities then enable developers to deliver targeted messages to those users at the right moment. Tapjoy's Marketing Automation and Monetization Platform includes market differentiators such as: onPredictive and Actionable Analytics that enable developers to know, and take action against, the future value of every user. Tapjoy's Future Value Map makes deep segmentation and real-time analytics actionable so developers can serve a nearly infinite variety of marketing actions that drive lifetime value. onMarketing Automation tools that instantly deliver contextually relevant messages to engage spenders, or deliver rewarded advertisements to the users that will never spend. onReal-time IAP and Ad-based Monetization are now available to developers from a single data set, in one platform. With Tapjoy, developers no longer need to integrate a variety of single point solutions and can focus on one SDK for all of their analytics, marketing automation and ad-monetization needs.
Tapjoy, Inc. Appoints Rob Dyer as Senior Vice President of Developer Relations
Jul 8 14
Tapjoy, Inc. announced the hiring of Rob Dyer as its Senior Vice President of Developer Relations. Dyer, most recently the head of publishing at Zynga, will start immediately. Dyer has been an influential senior executive and leader in the gaming industry since 1991, and most recently was the head of partner publishing for Zynga.
Tapjoy, Inc. Adds Laura D. Weinstein as Senior Vice President, General Counsel and Corporate Secretary
Feb 4 14
Tapjoy, Inc. announced that Laura D. Weinstein joined the company as Senior Vice President, General Counsel and Corporate Secretary. Weinstein, the latest addition to Tapjoy's seasoned leadership team, is responsible for the global, corporate and business unit legal affairs of the mobile advertising platform. Weinstein, previously SVP, General Counsel and Secretary for Symphony Teleca Corporation, has extensive global experience with a focus on technology, mobile, product development and connected devices. Weinstein reports directly to Tapjoy President and CEO Steve Wadsworth. Weinstein brings deep legal and executive management experience to Tapjoy, including extensive international, M&A and high tech/mobile industry experience. For the past ten years, Weinstein has been an executive with Symphony Teleca Corporation.
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