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May 05, 2015 10:01 AM ET

Internet Software and Services

Company Overview of Tapjoy, Inc.

Company Overview

Tapjoy, Inc. operates a mobile performance-based advertising platform that drives engagement and monetization opportunities for app publishers. It offers Tapjoy Mobile Value Exchange model that allows users to receive content in exchange for their engagement with advertisements. The company also provides monetization services, such as full screen interstitials, publisher messaging, user segmentation and targeting, purchase moment, rich media, natural pause moment, direct-play, failure moment, marketplace, and achievement moment; user acquisition, including contextual advertising, full screen interstitials, rich media, video plus install, contextual targeting, audience planning, and quality t...

111 Sutter Street

12th Floor

San Francisco, CA 94104

United States

Founded in 2006

Phone:

415-766-6900

Fax:

415-296-9007

Key Executives for Tapjoy, Inc.

Chief Executive Officer, President and Director
Chief Financial Officer
Age: 39
Senior Vice President, Corporate Secretary and General Counsel
Vice President and General Manager of Business & Corporate Development
Head of Marketplace
Compensation as of Fiscal Year 2014.

Tapjoy, Inc. Key Developments

Tapjoy Hires Chris Salmanpour as Director of Sales for EMEA Region

Tapjoy announced the hiring of Christopher Salmanpour as its director of sales for the EMEA region. Salmanpour, formerly a global sales director for Microsoft, brings to Tapjoy 16 years of digital advertising experience and a wealth of expertise in building successful sales teams. Salmanpour will report directly to Tapjoy's EMEA General Manager Paul Bowen. Between 2012 and 2015, Salmanpour was the Vice President of Business Development at State.

Tapjoy Launches Marketing Automation and Monetization Platform to Optimize the Lifetime Value of Every Freemium App User

Tapjoy launched its Marketing Automation and Monetization Platform, designed to help freemium mobile app publishers maximize the lifetime value of every one of their users. The new offering combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy's rewarded advertising solutions to transform the company into the industry's most comprehensive mobile marketing automation platform. The new platform introduces Tapjoy's Future Value Map, an innovative solution that leverages data science, deep segmentation and proprietary algorithms to predict the future behaviors of individual users, and determine whether an IAP promotion, advertisement or in-app message will drive the most revenue. The platform's marketing automation capabilities then enable developers to deliver targeted messages to those users at the right moment. Tapjoy's Marketing Automation and Monetization Platform includes market differentiators such as: onPredictive and Actionable Analytics that enable developers to know, and take action against, the future value of every user. Tapjoy's Future Value Map makes deep segmentation and real-time analytics actionable so developers can serve a nearly infinite variety of marketing actions that drive lifetime value. onMarketing Automation tools that instantly deliver contextually relevant messages to engage spenders, or deliver rewarded advertisements to the users that will never spend. onReal-time IAP and Ad-based Monetization are now available to developers from a single data set, in one platform. With Tapjoy, developers no longer need to integrate a variety of single point solutions and can focus on one SDK for all of their analytics, marketing automation and ad-monetization needs.

Tapjoy, Inc. Appoints Rob Dyer as Senior Vice President of Developer Relations

Tapjoy, Inc. announced the hiring of Rob Dyer as its Senior Vice President of Developer Relations. Dyer, most recently the head of publishing at Zynga, will start immediately. Dyer has been an influential senior executive and leader in the gaming industry since 1991, and most recently was the head of partner publishing for Zynga.

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