Toronto Star Newspapers Limited publishes daily newspapers in the Greater Toronto area. Its newspapers feature news, opinion, sports, business, entertainment, life, diversions, classifieds, and insurance information; and contests, blogs, lottery results, obituaries, corrections, contact webmaster, and behavioural targeting. The company also offers The Grid city magazine, Torstar syndication services, and The Kit and Star Content studios, as well as a digital portfolio, including mobile, tablet, and other Websites. In addition, it jointly owns the Metro free daily newspapers in Toronto, Ottawa, Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Halifax, and London, Canada, as well as ...
One Yonge Street
Toronto, ON M5E 1E6
Founded in 1892
Toronto Star and La Presse to Consolidate and Reposition Digital Advertising Businesses; to Cease Operations of Olive Media
Sep 21 15
The Toronto Star and La Presse reported they will assume responsibility for all digital advertising sales of thestar.com and lapresse.ca respectively, effective January 1, 2016. The move will allow both the Toronto Star and La Presse to consolidate and reposition their digital advertising businesses, allowing them to better serve advertisers by providing enhanced opportunities to cross-sell and bundle their media properties. As a result, Square Victoria Digital Properties (La Presse) and Star Media Group (Toronto Star) will cease operations of Olive Media, their joint venture. The decision means Olive Media, which has operated as a partnership since January, 2007, will cease to operate as a stand-alone organization starting January 1, 2016. La Presse and Star Metro Media, a division of Star Media Group that handles advertising sales for the Toronto Star will be absorbing some of the operational staff and technology in Montreal and Toronto in order to continue providing the level of service that advertisers have come to expect when advertising on lapresse.ca and thestar.com. Olive Media's remaining partners and products will be transitioned to those partners' in-house sales teams. The change will affect about 70 employees in Toronto and 12 employees in Montreal. Some Toronto employees will be absorbed by Star Metro Media and the entire Montreal staff will be absorbed by La Presse.