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February 09, 2016 8:01 AM ET

Specialty Retail

Company Overview of Forever 21, Inc.

Company Overview

Forever 21, Inc. owns and operates apparel stores for women and men in the United States and internationally. The company offers dresses, tops, sweaters and knits, jackets and coats, denim, leggings, pants, shorts, skirts, rompers and jumpsuits, intimates and sleepwear, swimwear, and activewear for women. It also provides tees and tanks, shirts and polos, sweaters, sweatshirts and hoodies, blazers, jackets, denim, pants, shorts, swimwear, underwear and socks, and hats and scarves for men. In addition, the company offers accessories, shoes, and beauty products. It also sells products online. Forever 21, Inc. was formerly known as Fashion 21, Inc. The company was founded in 1984 and is based i...

3880 North Mission Road

Los Angeles, CA 90031

United States

Founded in 1984

Phone:

213-741-8257

Fax:

213-741-8995

Key Executives for Forever 21, Inc.

Co-Founder and Chief Executive Officer
President
Age: 60
Co-Founder
Chief Financial Officer
Senior Vice President
Compensation as of Fiscal Year 2015.

Forever 21, Inc. Key Developments

Forever 21 Announces Opening of Three New Store

Forever 21 continues its expansion of F21 RED with three new stores, 490 Fulton Street in Brooklyn, New York, 3535 Sports Arena Blvd. in San Diego, California, and 8505 Mills Drive in Kendall, Florida. The new stores will provide customers a large selection of on-trend staples for women, men and kids at entry-level price points including $7.90 denim, $5.90 tank tops, $3.90 t-shirts, and $1.90 camisoles. The Fulton Street store, located in the heart of Brooklyn is 35,000 square feet, while the San Diego and Kendall locations are more than 20,000 square feet.

Forever 21 Unveils New Android App and Updated iPhone App

Forever 21 continues to integrate innovative technology into its retail strategy by unveiling a new Android app, and updating the iPhone app. Designed to enhance the shopping experience in-store and online, the new Android app and iPhone app combines engaging content with e-commerce, resulting in a personalized Forever 21 shopping, inspiration and discovery hub conveniently available on a mobile device. The app features five key touch points, including: F21 Inspiration - displays shoppable editorial stories, shop by outfits, lookbooks and exclusive videos; Social - provides instant access to Forever 21’s social media channels, including Facebook, Instagram, Twitter and #F21xMe style inspiration feed; Shop - enables users to shop fashion and accessories from the online store including Women, Men, Kids and Branded Shop(TM); Inbox - delivers updates regarding exclusive items, sales and special offers; More - offers “Scan & Shop,” where users can scan an item’s barcode to obtain useful details, swipe right to move from product to product, read reviews and share finds with a friend, a convenient “Store Locator” to track down the nearest store, “Wish List” so users can save their favorite Forever 21 selects, one page checkout for faster purchases, “Order Status” which provides real time updates on all orders and “Customer Service” where users can make direct inquiries to Forever 21.

Adidas Files Trademark Lawsuit against Forever 21 and Central Mills Inc

Adidas filed a trademark lawsuit against Forever 21 and Central Mills Inc. that alleges the companies violated Adidas' three-stripes trademark. The lawsuit claims the companies are selling apparel that bears too much similarity to Adidas products. Adidas seeks a court order to stop the sale of the apparel as well as damages. The lawsuit was filed in federal court in Portland.

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