October 25, 2016 7:18 AM ET


Company Overview of Wunderman, Inc.

Company Overview

Wunderman, Inc. provides digital agency services in the United States and internationally. It offers data, analytics, and insight services, including business and data strategy, target audience assessment, Omni-channel management, model development, investment optimization, test and learn, insight development, and customer journey management services; creative, communications, and experiences in the areas of direct/digital communications, CRM/loyalty, Website building, product/service design, content, social, mobile, partnerships, live events, promotions, and eCommerce and retail; and technology enabled marketing services, such as platform/stack assessment, requirement definition, database b...

285 Madison Avenue

New York, NY 10017

United States

Founded in 1958





Key Executives for Wunderman, Inc.

Chairman and Global Chief Executive Officer
Age: 49
Vice Chairman and Chief Innovation & Marketing Officer
Founder and Chairman Emeritus
Age: 95
Chief Financial Officer
Member of Executive Board and Chief Executive Officer of Wunderman Health
Age: 57
Compensation as of Fiscal Year 2016.

Wunderman, Inc. Key Developments

Wunderman Appoints Joachim Bader as Chief Executive Officer of Central Europe

Wunderman announced that Joachim Bader has been appointed to the new role of Chief Executive Officer of Central Europe. Bader, who begins officially on October 3, joins Wunderman from SapientNitro where he served as Vice President of Continental Europe and was a member of the European Leadership Board. As CEO of Central Europe, Bader will be responsible for Germany, Austria and Switzerland. Bader will lead the German operation of Wunderman, working closely with the general managers within each German office as well as with Markus Hoefinger and Andreas Widmer, the CEO's of Austria and Switzerland, respectively. For over ten years, Bader has been one of the most distinguished experts in multi-channel digital marketing and business transformation in Germany. He brings significant expertise in the automotive, travel, fashion/luxury industries, and oversaw the creation of the iconic, digital transformation services for NIVEA, HUGO BOSS, Lufthansa and Audi. At Wunderman, Bader will be responsible for developing and expanding the agency's offering with a particular emphasis on digital services and data-driven marketing.

Wunderman Announces Executive Changes

Wunderman announced that Caspar Schlickum has been appointed as Chief Executive Officer for the Asia-Pacific region, beginning in September. Schlickum joins Wunderman from Xaxis, where he served as CEO for the EMEA region. Schlickum will oversee Wunderman's Asia-Pacific operations, which together employ some 1,000 people across 28 offices in 14 countries, and will be responsible for developing and expanding the agency's offering and role with a particular emphasis on digital and data-driven marketing. Schlickum succeeds Martin Conneen who is leaving the company to pursue new opportunities. Conneen worked with Wunderman for a decade and served as President of Asia-Pacific for two years. Most recently, he was part of the founding team and led the growth and strategic development of the Xaxis business as CEO for Europe, the Middle East and Africa. He joined Xaxis having spent four years at Mindshare as a global client lead, and one year within Kantar, WPP's data investment management group. Prior to joining WPP in 2005, he was Vice President in Investment Banking for Deutsche Bank based in Sydney, Australia, where he worked across the APAC region.

Marketo, Inc. and Wunderman Partner to Deliver Insight-Driven Engagement for Brands

Marketo, Inc. and Wunderman announced a strategic partnership designed to put data and measurement behind every customer interaction, a solution jointly called 'insight-driven engagement.' The alliance combines Marketo's engagement marketing platform and measurement capabilities with Wunderman's strengths in creative execution, global strategy, data, and analytics. The alliance was created in response to digital landscape in which marketers have assumed a powerful new position as the steward of the customer. By joining Marketo's platform, which includes marketing automation and marketing management applications, with Wunderman's comprehensive approach to data-driven insights and engagement, brands can now engage customers in a cohesive way across all digital channels and measure how their marketing spend drives revenue. Through the partnership, brands that leverage Wunderman's full suite of services will now also be able to execute, track, and optimize their campaigns through Marketo. The partnership will allow Wunderman to deploy applications across the Marketo marketing platform, including access to Wunderman's global data (containing over 890 million consumer profiles), which will enable the creation and delivery of real-time integration with Wunderman's proprietary data management platform, Zipline.

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