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April 28, 2015 12:36 PM ET


Company Overview of Wunderman, Inc.

Company Overview

Wunderman, Inc. provides digital agency services. It offers brand experience, consumer engagement, data and insights, and world health marketing solutions. Wunderman, Inc. was formerly known as Impiric and changed its name to Wunderman, Inc. in January 2001. The company was founded in 1958 and is based in New York, New York. It has additional offices/network in North America, Latin America, Europe, Africa, the Middle East, Asia, and Australia/New Zealand. Wunderman, Inc. operates as a subsidiary of Young & Rubicam, Inc.

285 Madison Avenue

New York, NY 10017

United States

Founded in 1958





Key Executives for Wunderman, Inc.

Chairman and Chief Executive Officer
Age: 47
Vice Chairman and Chief Innovation & Marketing Officer
Founder and Chairman Emeritus
Age: 93
Chief Financial Officer
Global Chief Data Officer, Chief executive officer of Knowledge Base Marketing Inc and President of The Wunderman Data & Insights Division
Compensation as of Fiscal Year 2014.

Wunderman, Inc. Key Developments

Wunderman Announces Yannis Kotziagkiaouridis as Global Chief Analytics Officer

Wunderman announced that Yannis Kotziagkiaouridis has joined as global chief analytics officer, effective immediately. Kotziagkiaouridis will lead and expand a global team of analytics specialists who are experts in uncovering insights that inform creative and content. In his role, Kotziagkiaouridis ensures that Wunderman can create relevant, resonant communications aimed at individual preferences anywhere in the world. Based in Dallas, Kotziagkiaouridis will develop and integrate strategies for analytical insights that leverage Wunderman's extensive data and data-driven technology capabilities. Building on Wunderman's global analytics capabilities, Kotziagkiaouridis will deliver analytics services to clients. He will also oversee the development of additional proprietary analytics products and platforms. In support of new business efforts, he will provide robust analytics assessments and road maps. Kotziagkiaouridis will report to Gary S. Laben, Wunderman's global chief data officer and CEO of KBM Group - the data, insights and marketing technology arm of Wunderman. Additionally, Kotziagkiaouridis will oversee development and delivery of analytics services for KBM Group. In that capacity, he will report to William J. Burkart, KBM Group's President and COO.

Wunderman Names Gary S. Laben as Global Chief Data Officer

Wunderman announced that Gary S. Laben has been named the agency's Global Chief Data Officer and is now responsible for expanding the company's data assets, data management and analytics practices to provide insights-rich creative marketing support to Wunderman's global clients. Laben will report to Mark Read, CEO of Wunderman, and will remain as Chief Executive Officer of KBM Group—Wunderman's data, insights and marketing technology arm. Working alongside Global Chief Creative Officer, Lincoln Bjorkman, Laben will ensure that data-driven insights and creative are aligned consistently throughout Wunderman, and that best practices in data, data management and cutting-edge analytics tools and techniques are adhered to worldwide.

Wunderman Appoints Chris Perry as New UK Chief Executive

Chris Perry is joining Wunderman as the agency's new UK chief executive. Currently the joint chief executive of sister WPP business Fabric, Perry was appointed by Wunderman following the recent promotion of Mel Edwards, the previous UK chief executive, to the role of chief executive, EMEA. Perry will report to Edwards, who is also the UK chairman of Wunderman. Perry is tasked with taking the UK agency forward following a successful twoyear period under Edwards during which Wunderman won new accounts from News UK, Virgin Media Business, Shell and CocaCola. He will focus both on current clients and on leading the agency's newbusiness drive. In an advertising career spanning more than 20 years, Perry has built a reputation as a digital entrepreneur with a track record of business leadership, pitch success and exceptional delivery for clients.

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