Innovid, Inc. provides a video platform for brands and agencies. The company’s platform facilitates advertisers to create, deliver, and measure video campaigns on devices and media outlets. Its platform uses real-time data, such as geographic, demographic, behavioral, advertiser site activity, publisher data, CRM, and other first or third-party data sources to segment and target viewers with specific video messages or content based on their unique attributes. The company’s single-point platform assists to merge television (TV), OTT, and digital video advertising by delivering pre-roll, interactive, and personalized video across desktop, mobile, tablets, set-top boxes, and connected TV. It se...
30 Irving Place
New York, NY 10003
Founded in 2007
Innovid Appoints Jen Whelan as Senior Vice President
Jan 12 17
Innovid has announced that Jen Whelan has been appointed senior vice president, to lead the company's global marketing strategy. Whelan joins Innovid from Qualcomm where she served as senior director of global marketing, supporting Qualcomm's business across the chipset and licensing businesses. Whelan comes to Innovid with more than 20 years of experience in marketing. At Qualcomm, Whelan led strategic marketing efforts on a global scale, reporting directly to the CMO. Prior to Qualcomm, Whelan served as director of global advertising at Microsoft, where she led the global consumer advertising campaign to launch the Windows Phone 7. She also held management positions in advertising at T-Mobile and led several global marketing campaigns and product launches at Intel for more than eight years.
Innovid Announces Launch of its Marketing Cloud Suite
Dec 6 16
Innovid announced the launch of its Marketing Cloud Suite. The new suite enables marketers, for the first time, to include video throughout the customer journey through its integrations with Adobe, IBM, and Oracle marketing clouds. Innovid's new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relationships with consumers by using first and third-party data from other marketing channels such as web, email, search, display, social, mobile, and commerce to drive more consumer engagement with richly personalized and relevant video ads. By using data to deliver more effective video creative, and now integrating video throughout the customer journey, marketers can provide powerful one-to-one marketing which could not previously be achieved. Innovid is also now passing back user intent data to marketing clouds and data management platforms based on video interactions, which will help marketers improve existing customer segmentation and drive marketing automation, simplifying the complexity of today's multi-channel world and increasing the overall effectiveness of every channel. Conagra Brands is one of the first brands to explore data-driven video across all channels with Innovid. Since the company's inception in 2007, Innovid has developed a comprehensive, media-agnostic video marketing platform that is purpose-built for video, reaching every device across more screens and more channels with richly personalized and data-driven creative. The integrations with marketing cloud companies further strengthen Innovid's position as a leader in video advertising and marketing technology, and provides marketers with the most seamless and effective way possible to engage consumers everywhere they consume content, while providing real-time analytics. In addition to Innovid's Marketing Cloud Suite, the platform also includes: Video Delivery Suite - Built for the future of TV, Innovid's video delivery capabilities allow for unprecedented reach including all paid media channels, social platforms, website, desktop, mobile, and over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps. Analytics Suite - Developed specifically for video, Innovid gives marketers an unbiased, holistic view of video ad spend through unified reporting across publishers, partners, channels, and devices. The consolidated dashboard tracks and reports on in-depth metrics such as delivery, reach, engagement, performance, and waste. Innovid is MRC accredited for impression counting and video viewability. Video Experience Suite - Innovid's scalable advanced creative solutions allow marketers to create more relevant and engaging experiences for target audiences through interactive, localized, and dynamic video features. Marketers benefit from production cost savings as a single video asset is used to automatically create additional creatives in real-time. Optimization Suite - Innovid improves campaign performance and ensures that custom KPIs are met through real-time analysis of media quality, including viewability, fraud, and brand safety, as well as performance. This is accomplished through triggering notifications, suspending delivery or performing real-time video ad blocking when campaigns do not meet desired thresholds.
Innovid Announces Partnership with IPG Mediabrands
Sep 13 16
Innovid, announced an expanded partnership with IPG Mediabrands. Launching at dmexco 2016, the world's leading digital marketing conference, the partnership includes the development of new products to manage IPG Mediabrands' global over-the-top (OTT) advanced video delivery and that enhance the end viewer experience. The unique collaboration enables IPG Mediabrands' clients to reach audiences at scale across multiple living room devices with technological innovations such as optimized UIs and TV-to-mobile integrations for more engagement, as well as unified analytics to measure and improve connected TV video ad campaigns. Innovid will showcase its video marketing solution and analytics capabilities as part of the 'Partner Pavilion' inside IPG Mediabrands' dmexco booth in Cologne, Germany, located in Hall 7, Stand C049-D048.