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August 02, 2015 4:45 AM ET


Company Overview of Innovid, Inc.

Company Overview

Innovid, Inc. operates as an interactive video advertisement development company. It provides interactive video advertisement solutions that enable online video advertisers and publishers to add interactive elements, such as Facebook, YouTube, and Twitter to share campaigns. The company offers Innovid Ad Server, which enables agencies and marketers to deliver and optimize video advertisement on devices in various formats; iRoll Engage that creates a customized and interactive video experience from existing video assets; and iRoll Apps, which turns pre-roll campaign into an interactive experience. It serves brands, agencies, and publishers. The company was founded in 2007 and is headquartered...

520 Broadway

Suite 1206

New York, NY 10012

United States

Founded in 2007





Key Executives for Innovid, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Chief Technology Officer
Co-Founder and Managing Director of International
Vice President of Finance & Operations
Director of Client Services
Compensation as of Fiscal Year 2015.

Innovid, Inc. Key Developments

Facebook Selects Innovid as Video Ad Technology Platform Provider for advertising platform, Atlas

Innovid announced it is a video ad technology platform provider for Facebook's advertising platform, Atlas. Innovid will help Atlas clients deliver interactive and personalized video ads, as well as report a myriad of metrics across smartphones, desktop, tablets and connected TVs. These unique video metrics such as awareness, engagement, time earned, completion rate and so on, help clients understand video ad performance in order to better cater to their consumers. Innovid's collaboration with Atlas also helps brands target audiences across multiple devices with relevant video ads--without limitations of cookies, browser-type or device. Atlas will also enable the customization of individual ads, which can dynamically personalize content for relevant audiences, while providing a holistic view of said audiences.

Innovid Announces Executive Appointments

Innovid announced several senior additions to its fast-growing team. New hires Mike Schlegel, formerly of AdColony; JC Clarke, formerly of NBCUniversal; and Shira Dinour, formerly of Likeable Media, all join the company as Regional Vice Presidents, reporting to National VP of Sales, Scott Clark. Schlegel, working out of Innovid's Los Angeles office as RVP West brings a history of successful sales, service and management skills, particularly in mobile video. Previously, Schlegel was Vice President of Brand Sales and Account Services at AdColony. Prior to AdColony, Mike was RVP Sales West at Millennial, and spent eight years prior at Microsoft Advertising (MSN) as Regional Sales Manager. Clarke, RVP Central, based in the company's Chicago office, joins Innovid with more than 15 years of experience in the digital advertising and ad tech industry. Prior to Innovid, Clarke served as Sr. Director Midwest Sales of NBCUniversal, where he built a new team focused exclusively on digital, including the integration of Comcast Digital properties. Dinour, RVP East, based out of the company's New York headquarters, brings 15 years of both agency and sales experience, including her most recent role as VP, Business Development at Likeable Media. Shira was also a Regional Sales Manager at content marketing company Kontera, where she was responsible for an $8 million territory and worked with brands such as P&G, Samsung, and Kraft. Innovid also recently appointed several new sales directors and account executives, including Jason Kang, Ian Mirmelstein, and Todd Adest in New York; and Paul Fellinger, Brandon Stewart, and Lisa Steele in Chicago.

Innovid Unveils Innovid Atom, the Next Evolution of the Most Advanced TV and Video Advertising Platform

Innovid unveiled the next phase of its end-to-end video platform, Atom, as a truly open video ad serving platform that allows brands and agencies to combine Innovid's market-leading video capabilities with other preferred third-party technologies to create, deliver, optimize and measure advanced video on any screen. The foundation of this release is the open architecture on which new devices and third-party technologies will be integrated and reporting and data modules will be built. Consumption of video across devices is growing dramatically, as is the level of complexity in running cross-device video ad campaigns. There are countless technological aspects, vendors and offerings that must be considered and implemented -- audience measurement and targeting data sources, privacy regulations, verification and viewability solutions, ad measurement and brand surveys, internal agency systems and more. This results in a complex, error prone process with inefficiencies in cost and implementation that is exacerbated across screens, devices, and varying publisher capabilities. To solve these industry problems, Innovid Atom was built with an open platform that allows clients to integrate third-party technologies and solutions to compliment the proprietary Innovid video offerings. It is also designed with a fully agnostic, neutral approach to media, working with all DSPs and trading desks so agencies and holding companies can have the best cross-screen capabilities regardless of how or where the inventory was purchased, programmatically or otherwise. Innovid Atom's capabilities include: advanced Creative: Innovid's iRoll interactive and dynamic ad formats are seamlessly integrated into Atom for fast, turnkey creation and launch. The iRoll Studio doubles as a self-service tool for agencies and publishers to build their own responsive, interactive formats for online, mobile, and connected devices; Cross-Screen Delivery: With the larger certified publisher footprint and pub-pay program, and ongoing development for the converging world of online and TV, Innovid Atom supports and helps standardize the various specs and requirements for all screens and devices, including proprietary and unique solutions for linear TV, VOD and connected devices; Addressable Ad Serving: Atom is a central hub to leverage large data sets that enable dynamic ad serving in real time, taking the promise of the right ad to the right person at the right time to a whole new level of personalization, addressability, and optimization; and Enhanced Verification and Analytics: Atom provides a complete set of data points beyond the industry standard, including verification, viewability, engagement, time earned and other brand lift metrics to determine the success and ROI of video campaigns. Data is represented in a real-time dashboard with one click to Excel downloads and a custom report builder.

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