June 27, 2017 7:46 PM ET

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Company Overview of Serta, Inc.

Company Overview

Serta, Inc. manufactures and supplies mattresses and related accessories for use in homes and hotels. It offers innerspring, memory foam, and memory foam hybrid mattresses; and pillows, adjustable foundations, blankets and sheets, bed frames, mattress protectors, and pet beds. The company sells its products through a network of retailers in the United States and internationally, as well as online. Serta, Inc. was formerly known as Serta Sleeper Products, Inc. and changed its name to Serta, Inc. in 1940. The company was founded in 1931 and is based in Hoffman Estates, Illinois. It has manufacturing facilities in the United States and Canada. As of September 20, 2004, Serta, Inc. operates as a...

2600 Forbs Avenue

Hoffman Estates, IL 60192

United States

Founded in 1931

Phone:

847-645-0200

Fax:

847-645-0205

Key Executives for Serta, Inc.

Chief Executive Officer and President
Director of Integrated Marketing
Senior Vice President of Marketing
Compensation as of Fiscal Year 2016.

Serta, Inc. Key Developments

Serta Simmons Bedding Announces Multi-Year Investment in U.S. to Meet Increased Demand

Serta Simmons Bedding, LLC announced that, in response to strong demand, the Company is making a $100+ million, multi-year investment to expand its manufacturing footprint and extend its advertising efforts. SSB is expanding its capacity and will open four new, larger manufacturing facilities as part of its network of more than 30 plants in 2017. These new sites are strategically placed to support areas of greatest demand and will be located in Windsor Locks, Connecticut; Seattle, Washington; Houston, Texas; and Moreno Valley, California. While the physical plant structures are complete, the company is readying these facilities with equipment and an experienced workforce to prepare for full production. In addition to its Serta and Beautyrest national advertising campaigns, SSB also recently launched an innovative, cooperative marketing strategy known as the Advantage Marketing Program. This program offers SSB’s strong network of regional and independent retailers the opportunity to partner with the Company in an aggressive advertising effort where SSB matches their advertising investments on a dollar for dollar basis, to help drive awareness through SSB’s size and scale on a national level. The program builds on significant investments that SSB is making in product development for its two best-selling brands, offering retailers more depth and breadth across all facets of their marketing efforts.

Serta Debuts All-New iComfort® Mattresses at Las Vegas Market

Serta, Inc. is unveiling a new collection of iComfort mattresses at the Winter 2016 Las Vegas Market. Every new iComfort mattress features Serta's EverFeel® Triple Effects™ Gel Memory Foam, an advanced material infused with millions of gel beads that responds to the body's individual needs for comfort, support and temperature regulation. Select models also feature Serta's new SmartSupport® Memory Coil System, the memory coil support layer that brings the unique feel and response of memory foam to an advanced spring system. For the first time ever, Serta will offer iComfort Hybrid models to create a full catalog of foam and hybrid products unified under the Serta iComfort brand. The new hybrid mattresses combine Serta's EverFeel material with an advanced innerspring support system, creating an ideal solution for mattress shoppers interested in the benefits of Serta's gel memory foam technology, but who prefer the support of a traditional innerspring. The complete 2016 Serta iComfort collection offers a range of models across all comfort levels and price points: 8 all-foam models from $1,499 - $2,499 (MSRP for standard queen set) featuring Serta's EverFeel® Triple Effects™ Gel Memory Foam and Ultimate Edge® Foam Support, with 3 models featuring the SmartSupport® Memory Coil System. 11 quilted hybrid models from $1,299 - $3,499 (MSRP for standard queen set) designed to look and feel like traditional mattresses and featuring Serta's EverFeel® Triple Effects™ Gel Memory Foam and Duet® Coil System with Best Edge® Foam Encasement. 3 models feature the SmartSupport® Memory Coil System. · 8 non-quilted hybrid models from $1,499 - $3,499 (MSRP for standard queen set) featuring Serta's EverFeel® Triple Effects™ Gel Memory Foam and Duet® Coil System with Best Edge® Foam Encasement. 3 models feature the SmartSupport® Memory Coil System. The launch of the 2016 Serta iComfort products will be supported by a new advertising campaign set to launch for Memorial Day. It will include new commercials and a fully integrated digital program across all consumer touch points. The campaign will also introduce Serta's new brand tagline, "Always Comfortable™". According to Serta's own consumer research, comfort is one of the most important qualities that consumers look for in a mattress, and an attribute already strongly associated with the Serta brand. Serta will also introduce a new adjustable base program at the Las Vegas Market that includes its first true "smart bed" system. Serta SleepGPS™ with Sleeptracker® Technology is featured exclusively in the new Motion Custom® II model, allowing consumers to track and help improve the quality of their sleep through highly advanced sensor technology. The new iComfort mattresses and Serta adjustable foundations will be available at select authorized Serta retailers starting in February, with national availability at all authorized Serta retailers offering iComfort in May.

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