Beam Global Spirits & Wine LLC manufactures liquor and related products. The company offers rye whisky, bourbon whiskey, schnapps, vodka, dry gin, whisky, brandy, Scotch whisky, grain alcohol, rum, cognac, cordials, flavored brandies, tequilas, gin, malt Scotch whisky, and wine. Beam Global Spirits & Wine LLC was formerly known as Jim Beam Brands Worldwide, Inc. and changed its name to Beam Global Spirits & Wine LLC in January 2006. The company was incorporated in 1995 and is based in Deerfield, Illinois. It operates distilleries with bottling capability in Clermont, Frankfort, and Loretto, Kentucky, as well as a distillery in Boston, Kentucky. The company has operations in Belgium, Canada, ...
510 Lake Cook Road
Deerfield, IL 60015-4964
Founded in 1995
Maureen Stewart, Kelly Lamicella and Nicole Bello Files Class Action Lawsuit Against Beam Global Spirits & Wine Inc., Jim Beam Brands Co., SGC Global and Skinny Girl Cocktails
Jul 31 14
The U.S. District Court for the District of New Jersey denied class certification in a lawsuit relating to alleged false and deceptive advertising of alcoholic beverage products. The plaintiffs did not meet their burden of setting forth an administratively feasible method of ascertaining class members. Maureen Stewart, Kelly Lamicella and Nicole Bello brought a class action lawsuit against Beam Global Spirits & Wine Inc. and Jim Beam Brands Co., SGC Global L.L.C. and Skinny Girl Cocktails L.L.C. and Bethenny Frankel. The complaint alleged the defendants falsely marketed "Skinnygirl Margarita" as a healthy, low-calorie alternative to other commercial margarita products. The plaintiffs sought to represent classes of Skinnygirl Margarita purchasers on consumer fraud, breach of express warranty and unjust enrichment claims. The defendants opposed certification, arguing the plaintiffs did not show that class membership could be ascertained by any objectively verifiable evidence. The district court agreed. None of the defendants sold Skinnygirl Margarita directly to consumers nor had records of individual sales. The plaintiffs proposed that putative class members submit affidavits attesting to their purchase of Skinnygirl Margarita. There was no indication of what information individuals would be required to include in affidavits. The district court observed that the dates, locations, frequency and cost of purchases were the types of information that would be important in determining whether each putative class member fit within the class definitions. Without independently verifiable proof of class membership, it was unlikely that putative class members would accurately remember every Skinnygirl Margarita purchase made during the class period. The plaintiffs contended that affiants could be cross-referenced with individuals who "liked" or commented about Skinnygirl Margarita on the defendants' social media pages or Internet sites. The district court determined the proposal would not satisfy the requirement of ascertainability. The plaintiffs admitted that some of the individuals who "liked" the defendants' Facebook pages or sent email messages to the defendants may not have purchased Skinnygirl Margarita.