Internet Software and Services
Company Overview of Videology, Inc.
Videology, Inc. provides video advertising technology platforms and solutions. Its technology solutions enable customers to manage, measure, and optimize digital video and TV advertising. The company’s products include Campaign Engine, a platform that provides marketers with the ability to plan, buy, optimize, and measure digital advertising campaigns across various screens and formats, as well as offers planning and forecasting solutions, inventory management and buying solutions, access to third party solutions, advanced trafficking capabilities, campaign management optimization, and reporting and analytics solutions. It also offers Audience Engine platform that delivers actionable insight...
New York, NY 10036
Founded in 2007
Key Executives for Videology, Inc.
Founder, Chairman and Chief Executive Officer
President, Chief Operating Officer and Director
Chief Scientist and Chief Product Officer
Compensation as of Fiscal Year 2016.
Videology, Inc. Key Developments
Videology Announces Technology Partnership with Clearcast to Deliver Real-Time Ad Clearance Solution
Aug 1 16
Videology announced their official technology partnership with Clearcast. Via a technical integration Videology will be able to ensure that all ads served into Broadcast linear and catch-up content via the company platform are real-time compliant with the UK Code of Broadcast Advertising. The solution is the first of its kind in video advertising technology in the UK.
AdMore Parters with Videology, Inc. to Offer TV Advertisers Programmatic Access to more than 100 Million Nielsen-Monitored Homes
Jun 29 16
AdMore has announced a partnership with Videology, Inc. to give Videology’s software users access to AdMore TV inventory inclusive of national broadcast, more than 1,200 local and cable affiliates through Videology’s DETV™ product. Combining AdMore’s 100+ million TV homes with Videology’s DETV™ software enables top brands and agencies to access large-scale linear TV audiences with greater automation and advanced data-targeting capabilities. Videology’s DETV™ software allows users to plan, execute, optimize and measure TV campaigns with greater efficiency, producing reach against strategic target audiences for a lower effective cost.
Bell Media Selects Videology, Inc. for Cross-Platform Programmatic TV and Video Advertising
Jun 6 16
Media and Videology, Inc. announced that Bell Media has selected Videology's programmatic TV technology to bring greater efficiencies and holistic planning capabilities to Bell Media's entire TV and digital video inventory portfolio. Through the proposed partnership, Bell Media will benefit from enhanced audience targeting capabilities through the use of first and third party data. The technology provides the ability to execute single campaigns across multiple devices and inventory channels holistically. Videology's proprietary optimal-allocation technology will look at Bell Media's entire pool of available inventory, forecast data against that inventory over time, and ensure the right ads are served to the best user at the right time to drive ROI and maximize yield. Advertisers benefit from more efficient campaigns and consumers benefit from tools that ensure ads are relevant to their interests and are shown with a controlled frequency across all of their devices.
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