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April 18, 2015 2:10 AM ET

Internet Software and Services

Company Overview of Lotame Solutions, Inc.

Company Overview

Lotame Solutions, Inc. operates an independent data management platform (DMP) for publishers, marketers, and agencies to collect, unify, protect, and activate audience data. The company offers DMP for Marketers that provides advertisers and brands with an understanding of the behaviors and actions of audiences; DMP for Publishers to understand and activate site visitors; Lotame Cross-Device, a solution that determines relationships that exist between PII-free signals flowing from desktops, smartphones, and tablets; and Lotame Syndicate for the exchange of second-party data between participating clients. It also provides Lotame Insights, which monitors the performance of campaigns against gra...

8850 Stanford Boulevard

Suite 2000

Columbia, MD 21045

United States

Founded in 2006

Phone:

410-379-2195

Fax:

410-379-2198

Key Executives for Lotame Solutions, Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Vice President and General Counsel
Chief Revenue Officer
Age: 48
Managing Director of APAC
Compensation as of Fiscal Year 2014.

Lotame Solutions, Inc. Key Developments

Lotame Expands Leadership Team with New Appointments

Lotame announced the appointment of Tiffany L. Morris as Vice President and General Counsel and Jeremy Hartman as Vice President of Technical Operations. Based in the company’s Maryland office, Morris will oversee all aspects of the company’s global legal strategy and operations, and Hartman will be responsible for continuing to enhance the technology infrastructure that underpins Lotame’s business. In addition to the new appointments, Lotame has also announced the promotion of Cary Dunst to Vice President of Sales for North America.

comScore Provides Integration with Lotame's DMP Through its Digital Analytix(R) Platform

comScore, Inc. and Lotame announced a partnership that will allow marketers, agencies and publishers to engage with their consumers using rich web analytics data. Joint customers can now convert their granular analytics data into premium audience segments and make these segments actionable across various activation channels via Lotame's Data Management Platform (DMP). This integration provides a streamlined process for joint clients to better understand audience behaviors across platforms and channels to create more targeted and relevant digital advertising. comScore Digital Analytix(R) is an integrated, digital media analytics platform that ingests, validates and enables fast, granular processing of unstructured data, providing rapid insights that lead to better decision making. Because it is built to capture multi-platform data in its most granular form, Digital Analytix clients have the power to analyze and act, in real time, on their business-critical data in order to better manage their digital assets, optimize their sites and monetize their audiences.

Lotame Adds Cross-Device Capabilities to its Data Management Platform

Lotame has announced the launch of Lotame Cross-Device, a Device Graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally developed by AdMobius, the San Mateo based company Lotame acquired in first quarter of 2014. Lotame Cross-Device utilizes a combination of deterministic and probabilistic algorithms to create links between desktops, smartphones and tablets. By linking different digital devices together, the technology enables the creation of rich, cross-screen audience segments and addresses the challenge of device fragmentation for both advertisers and publishers. Lotame Cross-Device has been integrated within the company's existing DMP, which helps differentiate the technology from competitive products in the market: Opportunities presented by Lotame Cross-Device include: Cookie-based audience segments can now be targeted across mobile, and mobile-based audience segments targeted across desktop. This increases reach for advertisers and monetization potential for publishers. Advertisers can use the technology to tell sequential brand stories across screens, increasing the impact and effectiveness of digital campaigns. Ad delivery can now be frequency capped across screens, reducing wastage and avoiding negative consumer experiences. Cross-device consumption patterns can be used to underpin custom content delivery and ad creative, helping increase ad engagement and the stickiness of publisher properties.

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