January 28, 2015 12:05 PM ET

Wireless Telecommunication Services

Company Overview of SoftBank Mobile Corp.

Company Overview

SoftBank Mobile Corp. provides mobile communications services in Japan. The company offers its mobile data communication services through 3G and 4G networks. It also provides content for mobile Internet and sells mobile phone handsets. The company was formerly known as Vodafone K.K. and changed its name to Softbank Mobile Corp. in October 2006. SoftBank Mobile Corp. was founded in 1994 and is headquartered in Tokyo, Japan. As of March 17, 2006, SoftBank Mobile Corp. operates as a subsidiary of SoftBank Corp.

1-9-1 Higashi-shimbashi


Tokyo,  105-7317


Founded in 1994

6,714 Employees

Key Executives for SoftBank Mobile Corp.

Chairman and Chief Executive Officer
Age: 57
Chief Financial Officer
Age: 55
Chief Operating Officer and Director
Age: 65
Executive Vice President and Director
Age: 49
Senior Vice President
Age: 52
Compensation as of Fiscal Year 2014.

SoftBank Mobile Corp. Key Developments

SoftBank Mobile Corp. to Launch LTE Services in Peru, Sri Lanka

Softbank Mobile Corp. announced that its international roaming service using high-speed Long-Term Evolution technology will be available in Peru and Sri Lanka from November 28, 2014. The expansion of the LTE network will mean the Softbank Corp. unit's data roaming service will be available in 26 countries and regions.

Softbank Mobile Corp. Appoints Eric Gan as Executive Vice President, Board Director, Effective November 1, 2014

SoftBank Corp. announced that Eric Gan will relinquish his current post of Corporate Officer, Corporate Strategy & Development Division on October 31, 2014, and will take the post of Executive Vice President, Board Director at SoftBank Mobile Corp., effective November 1, 2014.

SoftBank Mobile Corp. and Aldebaran Robotics SAS Announces Joint Development of Pepper

SoftBank Mobile Corp. and Aldebaran Robotics SAS announced the joint development of ‘Pepper’, the world's first personal robot that can read emotions. Pepper, which incorporates variety of technologies and capabilities, will be commercially available in Japan from SoftBank Mobile in February 2015 for a base price of JPY 198,000. From June 6, 2014, visitors to the SoftBank Omotesando and SoftBank Ginza stores will be able to enjoy talking and interacting with Pepper, the newest member of the SoftBank crew. SoftBank Mobile plans to subsequently station Pepper at more of its stores nationwide. Pepper is a humanoid robot that takes his surroundings into consideration to react pro-actively using proprietary algorithms. Pepper also comes equipped with capabilities and an interface that enables communication with people, including the latest voice recognition technology, superior joint technology to realize graceful gestures, and emotion recognition that analyzes expressions and voice tones. With these technologies, people can enjoy communicating with Pepper in a natural way, just like they would with friends and family. In addition, Pepper can make jokes, dance and amuse people to a wide variety of entertainment capabilities, some of which were developed in cooperation with Yoshimoto Robotics Laboratory Inc., a Yoshimoto Kogyo Group company. Capabilities that help Pepper evolve by learning through daily interactions with people are also being planned for the commercial launch timing. Furthermore, a variety of applications created by developers around the world, robot apps (programs that can be incorporated into Pepper's various capabilities, including motion, conversation and sensors) are scheduled for expanding Pepper's capabilities. The Aldebaran software development kit (SDK) will be provided for creating robot apps, and in September 2014, a Tech Festival in Tokyo is under planning to provide technical specifications, development methods and other details. At its Next-30 Year Vision announcement in 2010, the SoftBank Group expressed its interest in robot technology as a means to enhance quality of life. With Aldebaran, it found a company creating kind and emotional robots that can communicate with people and meet their emotional needs. With both companies sharing a common vision, SoftBank made its first equity investment in Aldebaran in 2012, subsequently making it a SoftBank Group company. Main features of Pepper (planned) are Judges situations with an array of sensors, incorporates proprietary algorithms to control applications autonomously; Estimates emotions based on expressions and voice tones using emotion recognition functions; Over 12 continuous hours of battery life; Articulates gracefully with a high degree of freedom to proprietarily developed joints; Can acquire various types of information and synchronize with cloud-based databases through an Internet connection; Uses sensors to avoid collisions and has autobalance to prevent falls, among other various safety features; Capabilities are expandable by installing various new types of robot apps; and Aldebaran's software development kit (SDK) will be provided for a wide range of applications, from simple movements to advanced customization using widely available programming languages.

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