Company Overview of Soraa, Inc.
Soraa, Inc., also known as SJS Technology, Inc., manufactures LED products made from gallium nitride substrates. The company offers LED lamps, snap systems, and optical light engines. It offers its LED products for outdoor, residential, retail, museum/gallery, restaurant, and hospitality applications. The company sells its products through distributors and sales agents in the United States, Canada, and internationally. It also serves customers through online retailers. Soraa, Inc. was incorporated in 2007 and is based in Goleta, California.
485 Pine Avenue
Goleta, CA 93117-3709
Founded in 2007
Key Executives for Soraa, Inc.
Senior Vice President of Worldwide Operations
Senior Vice President of International Sales
Senior Vice President of Product Development
Compensation as of Fiscal Year 2015.
Soraa, Inc. Key Developments
Soraa Makes Lighting Perfection Possible with New 230V Large Lamps
Nov 30 15
Soraa launched a full line of high performance, full visible spectrum LED 230V large lamps. From narrow spot to flood, Soraa’s PAR20, PAR30 short/long neck, PAR38, and AR111 LED lamps produce incredibly high peak intensity; provide flawless beam definition and smooth beam edges; and have exceptional colour (CRI of 95 and R9 of 95) and whiteness rendering. The lamps are also customizable with the company’s SNAP System. Soraa’s POINT SOURCE OPTICS™ technology produces beautiful, high-intensity and uniform beams. The optics technology enables the offering of 8, 9 and 10 degree narrow spot PAR versions with double the peak intensity of other LED manufacturers.
Soraa Relocates its Manufacturing Operations to Central New York, to Create 300 High-Tech Manufacturing Jobs
Oct 29 15
Soraa announced that it is relocating its manufacturing operations to central New York. The move is expected to create 300 high-tech manufacturing jobs and 120 research and development positions and include an investment of $1.3 billion over 10 years. The state is kicking in $90 million to build and equip the facility in DeWitt, near Syracuse, as part of SUNY Polytechnic's Central New York Hub for Emerging Nano Industries.
Soraa Names George Stringer as Senior Vice President of Global Sales and Marketing
Oct 2 15
Soraa named George Stringer as Senior Vice President of Global Sales and Marketing. Stringer, who most recently served as Vice President of North America Sales and Marketing for the company, will report directly to Jeffery Parker, CEO of Soraa. Stringer will lead the company’s global sales organization with offices in U.S., London and Tokyo. Stringer joined Soraa in 2013 and has led the company’s successful sales expansion in North America. In his new role, Stringer will work closely with leading lighting designers, architects and building owners and operators on projects globally. Prior to joining Soraa, Stringer worked at Acuity Brands Lighting for 16 years in a variety of senior level sales and sales management roles. His last role at Acuity was as Vice President and General Manager for Corporate Accounts, Renovation, and Government, where he revitalized the National Account organization introducing a new strategic vision and turning it into a high performance sales channel.
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