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September 03, 2015 6:14 PM ET

Semiconductors and Semiconductor Equipment

Company Overview of Soraa, Inc.

Company Overview

Soraa, Inc., also known as SJS Technology, Inc., operates as a clean-tech semiconductor company. It provides disruptive energy saving solutions; laser diodes for bulb-free projection displays for use in boardrooms, education facilities, home theaters, and cinema theaters; and gallium nitride chip-based lasers for consumer, biomedical, defense, and industrial applications. The company also offers LED lamps for gemstone jewelry and high-end retail displays. Soraa, Inc. was incorporated in 2007 and is based in Goleta, California with an additional office in Yokohama, Japan.

485 Pine Avenue

Goleta, CA 93117-3709

United States

Founded in 2007



Key Executives for Soraa, Inc.

Chief Executive Officer
Senior Vice President of Worldwide Operations
Age: 58
Senior Vice President of North America Sales
Senior Vice President of International Sales
Compensation as of Fiscal Year 2015.

Soraa, Inc. Key Developments

Soraa Launches 4-Degree AR111 LED Lamp

Soraa launched the full visible spectrum 4-degree AR111 LED lamp. The ANSI size standard, 6W AR111 4D LED lamp has outstanding peak intensity; flawless beam definition and edges; exceptional color (CRI of 95 and R9 of 95) and whiteness rendering; and is customizable with the company’s SNAP System. Soraa’s POINT SOURCE OPTICSTM technology produces beautiful, high-intensity and uniform beams. The optics technology enables a peak intensity of 12,600Cd for the VIVID series and 15,900Cd for the BRILLIANT series. Soraa’s Violet-Emission 3-Phosphor (VP3) LED technology allows for perfect rendering of colors and whiteness. Utilizing every color in the rainbow, especially deep red emission, Soraa’s VP3 VIVID COLORTM renders warm tones beautifully and accurately, and achieves a color-rendering index (CRI) of 95 and deep red (R9) rendering of 95. And unlike blue-based white LEDs without any violet emission, the company’s VP3 NATURAL WHITETM is achieved by engineering the violet emission to properly excite fluorescing brightening agents including natural objects like human eyes and teeth; as well as manufactured white materials such as clothing, paper and cosmetics. Designed for seamless fixture integration, Soraa’s AR111 LED lamp is compatible with a wide variety of industry-standard dimmers and transformers, and perfect for use in enclosed, non-ventilated indoor and outdoor fixtures. The AR111 4D LED lamp is available in 2700K and 3000K color temperatures. Additionally, Soraa's 4-degree LED lamp works with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory attachment, beam shapes can be altered and color temperature can be modified, allowing endless design and display possibilities.

Soraa, Inc. Opens Office in Japan

Soraa, Inc. opened its first Japan office in Yokohama, south of Tokyo on April 23, 2015. The company's third sales foothold after ones in the United States and Britain, is expected to help double sales in Japan to JPY 300 million in 2015.

Soraa, Inc. Appoints Ann Reo as Senior Vice President of Product Development

Soraa, Inc. announced that Ann Reo has joined the company as Senior Vice President of Product Development. With over 20 years of LED product development and lighting design experience, Ann has the unique ability to solve challenges with solutions that others don't see.

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