August 30, 2016 1:09 PM ET

Electrical Equipment

Company Overview of Soraa, Inc.

Company Overview

Soraa, Inc., also known as SJS Technology, Inc., manufactures LED products made from gallium nitride substrates. The company offers LED lamps, snap systems, and optical light engines. It offers its LED products for outdoor, residential, retail, museum/gallery, restaurant, and hospitality applications. The company sells its products through distributors and sales agents in the United States, Canada, and internationally. It also serves customers through online retailers. Soraa, Inc. was incorporated in 2007 and is based in Goleta, California.

485 Pine Avenue

Goleta, CA 93117-3709

United States

Founded in 2007



Key Executives for Soraa, Inc.

Chief Executive Officer
Senior Vice President of Worldwide Operations
Age: 59
Senior Vice President of International Sales
Senior Vice President of Product Development
Compensation as of Fiscal Year 2016.

Soraa, Inc. Key Developments

Soraa Appoints Todd Antes as Senior Vice President of Marketing

Soraa announced that it has appointed marketing veteran Todd Antes to the role of Senior Vice President of Marketing. Todd will report directly to CEO Jeff Parker and work closely with the sales and product development teams. Todd Antes joins Soraa as Senior Vice President of Marketing. Todd brings extensive marketing experience to Soraa and will play a key role in driving the company's next phase of growth into full spectrum, smart and connected lighting. Most recently, Todd was Vice President at Qualcomm, where he was responsible for the strategy, product roadmap and go-to-market activities for the company's Networking, and Connected Home/Office/IoT products.

Pitt Rivers Museum Selects Soraa’s LED Lamps

Soraa announced that its LED lamps have been installed at the Pitt Rivers Museum at the University of Oxford in Oxford, England. The museum chose Soraa’s LED lamps to save energy and money and to illuminate its rare collections of anthropology and archaeology artifacts. The University installed 500 Soraa VIVID MR16 LED lamps that are estimated to save the museum £45,000 over the next 5 years and will reduce its carbon emissions by 44 tonnes each year.

Soraa Adds Lower and Higher Wattage 120V MR16 GU10 LED Lamps to Its Product Portfolio

Soraa, announced it has added lower and higher wattage 120V MR16 GU10 LED lamps to its product portfolio. The 5W lamps are perfect replacements for 35W equivalent halogen lamps, and the 9W LED lamps replace 65-75W halogen lamps. These two new lines join the company's existing line of 7.5W lamps (50W halogen equivalent). Soraa's VIVID GU10 LED lamps produce unmatched peak intensity at a 25° beam angle; provide flawless beam definition and smooth beam edges; and have exceptional color (CRI of 95 and R9 of 95) and whiteness rendering. With the launch of two new GU10 lamp lines, lighting designers and customers now have more flexibility to perfectly light any space. Soraa's POINT SOURCE OPTICSTM technology features full visible spectrum GaN on GaN LED with a unique folded optic with precision-cut prismatic lenses. The result crisp, high-intensity and uniform beams.

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