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February 12, 2016 3:43 PM ET

Electrical Equipment

Company Overview of Soraa, Inc.

Company Overview

Soraa, Inc., also known as SJS Technology, Inc., manufactures LED products made from gallium nitride substrates. The company offers LED lamps, snap systems, and optical light engines. It offers its LED products for outdoor, residential, retail, museum/gallery, restaurant, and hospitality applications. The company sells its products through distributors and sales agents in the United States, Canada, and internationally. It also serves customers through online retailers. Soraa, Inc. was incorporated in 2007 and is based in Goleta, California.

485 Pine Avenue

Goleta, CA 93117-3709

United States

Founded in 2007



Key Executives for Soraa, Inc.

Chief Executive Officer
Senior Vice President of Worldwide Operations
Age: 58
Senior Vice President of International Sales
Senior Vice President of Product Development
Compensation as of Fiscal Year 2015.

Soraa, Inc. Key Developments

Crosswater UK Showroom Installs Soraa's LED Lamps

Soraa announced that its LED lamps have been installed at the new Crosswater UK showroom. Architects Coppin Dockray and lighting designers from Lightplan chose Soraa LED lamps because of their unique ability to deliver narrow beams and perfect rendering of colours and whiteness. Specifically, Lightplan chose 635 of Soraa's MR16 LED lamps mounted within Prospex® Spot Midi 2100-MR-SP fixtures from Lucent®, a Works With Soraa partner. The Prospex die-cast aluminium fixtures come with integral control gear and their adjustable heads accept up to two accessories held behind an anti-glare snoot. Soraa lighting makes the journey through the showroom a sensory experience for visitors.

Soraa’s LED Lighting Brings Out the Best in Textile Displays at Maibom Innovation Center

Soraa announced that its LED lamps were chosen for their ability to beautifully illuminate fabrics on display at the Maibom Innovation Center, the textile design showcase and collaboration studio of the highly regarded Maibom GmbH Textilvertrieb company. To highlight the beauty of Maibom’s innovative textiles in its new space in Hamminkeln, Germany, architecture and lighting design firm Thomas Kolbe Design (Dusseldorf) needed lighting that would accurately and beautifully accentuate the company’s innovative fabrics, rather than wash out colours and effectively flatten fabric textures. The lighting design also had to enhance the Innovation Center’s industrial aesthetic while properly and comfortably illuminating workspaces and collaboration areas. The design firm chose Soraa VIVID LED MR16-GU10 lamps with Violet-Emission 3-Phosphor (VP3) technology to capture the Innovation Center’s industrial design and modern architecture and neutrally illuminate colours and whiteness of Maibom’s fabrics. Utilising every colour in the rainbow, especially deep red emission, Soraa’s VP3 VIVID COLORTM technology renders warm tones beautifully and accurately, and achieves a colour-rendering index (CRI) of 95 and deep red (R9) rendering of 95. And unlike blue-based white LEDs without any violet emission, the company’s VP3 NATURAL WHITETM technology utilizes the violet emission to properly excite fluorescing brightening agents in manufactured white materials such as textiles, paper and plastics. Soraa’s LED lighting is as efficient as it is beautiful. The installed MR16 GU10 LED lamps are 85% more energy efficient than halogen lamps and are rated to last 35,000 hours.

Soraa Makes Lighting Perfection Possible with New 230V Large Lamps

Soraa launched a full line of high performance, full visible spectrum LED 230V large lamps. From narrow spot to flood, Soraa’s PAR20, PAR30 short/long neck, PAR38, and AR111 LED lamps produce incredibly high peak intensity; provide flawless beam definition and smooth beam edges; and have exceptional colour (CRI of 95 and R9 of 95) and whiteness rendering. The lamps are also customizable with the company’s SNAP System. Soraa’s POINT SOURCE OPTICS™ technology produces beautiful, high-intensity and uniform beams. The optics technology enables the offering of 8, 9 and 10 degree narrow spot PAR versions with double the peak intensity of other LED manufacturers.

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