October 26, 2016 7:54 PM ET

Electrical Equipment

Company Overview of Soraa, Inc.

Company Overview

Soraa, Inc., also known as SJS Technology, Inc., manufactures LED products made from gallium nitride substrates. The company offers LED lamps, snap systems, and optical light engines. It offers its LED products for outdoor, residential, retail, museum/gallery, restaurant, and hospitality applications. The company sells its products through distributors and sales agents in the United States, Canada, and internationally. It also serves customers through online retailers. Soraa, Inc. was incorporated in 2007 and is based in Goleta, California.

485 Pine Avenue

Goleta, CA 93117-3709

United States

Founded in 2007



Key Executives for Soraa, Inc.

Chief Executive Officer
Senior Vice President of Worldwide Operations
Age: 59
Senior Vice President of International Sales
Senior Vice President of Product Development
Compensation as of Fiscal Year 2016.

Soraa, Inc. Key Developments

Soraa Launches Vivid GU24 Base PAR20, PAR30 and PAR38 Led Lamps

Soraa added GU24 base PAR20, PAR30 (short and long neck) and PAR38 LED lamps to the company’s extensive LED product portfolio. Ideal for both commercial and residential California applications, Soraa’s lamps provide a superior replacement for halogen lamps. Soraa’s POINT SOURCE OPTICS™ technology produces beautiful, high-intensity and uniform beams. The optics technology enables the offering of 8, 9 and 10 degree narrow spot PAR versions with double the peak intensity of other LED manufacturers. Soraa’s Violet-Emission 3-Phosphor (VP3) LED technology allows for perfect rendering of colors and whiteness. Utilizing every color in the rainbow, especially deep red emission, Soraa’s VP3 VIVID COLOR™ renders warm tones beautifully and accurately, and achieves a color-rendering index (CRI) of 95 and deep red (R9) endering of 95. And unlike blue-based white LEDs without any violet emission, the company’s VP3 NATURAL WHITE™ is achieved by engineering the violet emission to properly excite fluorescing brightening agents including natural objects like human eyes and teeth; as well as manufactured white materials such as clothing, paper and cosmetics. Designed for seamless fixture integration, Soraa’s GU24 PAR lamps are compatible with a wide variety of dimmers and perfect for use in enclosed, non-ventilated indoor and outdoor fixtures. The GU24 PAR lamps are available in 8, 9, 10, 25, 36, 50, and 60 degree beam angles as well as 2700K, 3000K, 4000K, and 5000K color temperatures. Additionally, Soraa's 8, 9, and 10 degree lamps work with its award-winning magnetic accessory SNAP System. With a simple magnetic accessory attachment, beam shapes can be altered and color temperature can be modified, allowing endless design and display possibilities.

Soraa Appoints Todd Antes as Senior Vice President of Marketing

Soraa announced that it has appointed marketing veteran Todd Antes to the role of Senior Vice President of Marketing. Todd will report directly to CEO Jeff Parker and work closely with the sales and product development teams. Todd Antes joins Soraa as Senior Vice President of Marketing. Todd brings extensive marketing experience to Soraa and will play a key role in driving the company's next phase of growth into full spectrum, smart and connected lighting. Most recently, Todd was Vice President at Qualcomm, where he was responsible for the strategy, product roadmap and go-to-market activities for the company's Networking, and Connected Home/Office/IoT products.

Pitt Rivers Museum Selects Soraa’s LED Lamps

Soraa announced that its LED lamps have been installed at the Pitt Rivers Museum at the University of Oxford in Oxford, England. The museum chose Soraa’s LED lamps to save energy and money and to illuminate its rare collections of anthropology and archaeology artifacts. The University installed 500 Soraa VIVID MR16 LED lamps that are estimated to save the museum £45,000 over the next 5 years and will reduce its carbon emissions by 44 tonnes each year.

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