January 30, 2015 4:52 PM ET

Internet Software and Services

Company Overview of GoldSpot Media, Inc.

Company Overview

GoldSpot Media, Inc. operates a media and video building and reporting platform for publishers and advertisers. It provides miSpot, a platform that enables users to produce multi-screen ad units; deploy a single ad tag for various screens and devices; and access self-service campaign reports. The company’s platform also provides users with analytics and tracking that enable them to pass on to clients with engagement metrics, such as screen, device interactions, video completion, day part, duration, view ability, placement, and more. Its platform supports mobiles, tablets, and desktops. The company was founded in 2006 and is based in Santa Clara, California with additional offices in New York...

2900 Lakeside Drive

Suite 280

Santa Clara, CA 95054

United States

Founded in 2006

Phone:

408-845-9252

Key Executives for GoldSpot Media, Inc.

Senior Vice President of Global Operations
Senior Vice President and General Manager of Japan & East Asia
Senior Vice President of Engineering
General Manager of India Operations
Sales Director
Compensation as of Fiscal Year 2014.

GoldSpot Media, Inc. Key Developments

GoldSpot Media Launches SmartVue(TM)

GoldSpot Media launched the industry's first multiscreen Cost-Per-Engagement (CPE) ad unit. SmartVue(TM) is a responsive, viewability-assured ad unit that delivers consistent engagement and measurements across all digital screens. CPE rich media advertising is challenging to implement consistently across digital screens due to the difference between touch ad experiences on mobile and tablet, and hover-based desktop ad experiences. Goldspot Media's SmartVue(TM) overcomes device specific features such as hover, touch, swipe, etc. to present a consistent way for the brand marketer to engage and measure rich media on a CPE model across all digital screens. SmartVue(TM) takes into account ad viewability, device resolutions, and ad rotation before engaging the digital consumer. Starting in the banner space as a 3D multi-panel rotating ad unit, SmartVue(TM) enables the brand to tell their story before a tap or click. On the last face of ad rotation, and only if the entire ad is viewable by the user, the ad auto-expands to a rich media or video expandable. If the ad is not fully viewable by the user, ad rotation stops and engagement expansion is not triggered. With SmartVue(TM), brand marketers now have a new option to create an emotional brand connection with the digital consumer, assurance that the user has seen their entire creative, and ultimately, produced high-impact user engagement. Goldspot Media will be demoing SmartVue on display on June 11-12(th) at the MultiScreen Summit in New York City.

GoldSpot Media Inc. Launches Digital One-Voice Rich Media

GoldSpot Media Inc. launched their Digital One-Voice solution for advertisers to simplify cross platform rich media advertising. Through a single rich media buy for online, tablet and mobile, advertisers now have the ability to deliver a consistent brand experience on every screen, while optimizing media and creative in real time for maximum ROI. Targeting the right audience on the right screen at the right time is imperative for advertisers to conquer digital advertising. Content consumption patterns have changed significantly with the explosion of digital devices used throughout the day - smartphones on the go, laptops during the day and tablets at home with TV co-viewing. Providing a consistent brand experience on all devices is challenging when media is bought in silos across online, mobile and tablets. A unified digital media buy with the option to dynamically optimize budgets and creative on every screen is the holy grail of digital advertising.

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