September 20, 2017 9:05 AM ET

Internet Software and Services

Company Overview of Avention, Inc.

Company Overview

As of January 9, 2017, Avention, Inc. was acquired by The Dun & Bradstreet Corporation. Avention, Inc. offers business information on companies through its platform. Its products and services include Avention for Sales that provides business lead generation and qualification tools; Avention for Marketing that enables building of marketing data and business contact database list; and Avention for Research that is used for marketing and company research. The company’s products and services also comprise Avention Premium Reports, which include Avention spending and risk that provide information and typical credit report, and cover various companies that have no credit report exists. It offers O...

300 Baker Avenue

Concord, MA 01742

United States

Founded in 1986

256 Employees





Key Executives for Avention, Inc.

Avention, Inc. does not have any Key Executives recorded.

Avention, Inc. Key Developments

Avention Announces Enhancements to Applications and Data Solutions

Avention announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights in ways that best match a range of business needs around data enablement and account-based marketing, fueling sales and marketing excellence. OneSource platform user activity has increased by nearly 70% this year and data coverage has doubled.

Avention OneSource Solutions Announces Sole Distribution Agreement with Nikkei Media Marketing

Avention OneSource Solutions announced that it has signed a sole distribution agreement for Nikkei Media Marketing. This follows Avention's recent launch of the OneSource Global Business Browser product in Japanese. Nikkei MM will act as the exclusive and general agent for all of Avention's customers in Japan and will sell the full portfolio of OneSource products nationwide through its Tokyo office. It has rapidly expanded its data coverage in the last 12 months the number of active Japanese companies covered has tripled, while the number of contacts now available has quadrupled.

Avention Launches Application to Connect Oracle Eloqua and OneSource Platform for ABM Alignment as a Partner of the Oracle Marketing AppCloud

Avention announced that it launched a new OneSource connector application that is now available on the Oracle Cloud Marketplace, as a member of the Oracle Marketing AppCloud. The new OneSource connector for Oracle Eloqua fuels Oracle Marketing Cloud applications with deep business-to-business (B2B) account insights and predictive indicators from the Avention’s OneSource platform. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. The connector supports marketing and sales alignment, which can ultimately help Avention’s customers achieve greater ABM success. The connector supports list imports from the OneSource platform into Oracle Eloqua, enhancing a marketer’s ability to feed sales pipelines with better qualified leads through better campaign targeting. Additionally, the OneSource connector for Oracle Eloqua supports account-based marketing programs by aligning sales and marketing around the same current and actionable account and contact data. Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B marketers on a single system of record. In addition, the OneSource connector for Oracle Eloqua optionally provides web form enrichment to speed web form submissions with current data from Avention’s Global Content Live Database. This can improve the end-user experience and provide marketers greater lead insight for richer scoring.

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