September 27, 2016 4:48 AM ET


Company Overview of Webtrends Inc

Company Overview

Webtrends Inc. develops enterprise digital marketing solutions. The company offers data-driven marketing solutions in the areas of digital analytics, customer segmentation, data delivery, search and social marketing, A/B and multivariate testing, targeting and personalization, and behavioral remarketing, as well as provides technical support and training services. It serves financial services, travel and hospitality, technology, healthcare and pharmaceuticals, B2B, automotive and transportation, consumer packaged goods, retail, telecom, government and education, and media companies in the United States, EMEA, France, and Germany. Webtrends Inc. was formerly known as e.g. Software Inc. The co...

555 SW Oak Street

Suite 300

Portland, OR 97204

United States

Founded in 1993

400 Employees





Key Executives for Webtrends Inc

Chief Executive Officer
Chief Financial Officer
Age: 48
Chief Security Officer and Vice President of Security & Privacy
Chief Technology Officer
Senior Vice President of Business Development and Strategic Alliances
Compensation as of Fiscal Year 2016.

Webtrends Inc Key Developments

Webtrends Announces the Availability of its New Infinity Data Connector

Webtrends announced the availability of its new Infinity Data Connector. Built on the Webtrends Infinity big data platform, the solution allows brands to collect and feed rich, visitor-level analytics data from websites, mobile apps and connected devices into on premise or cloud-based customer warehouses and big data initiatives. Davis explained that the Infinity Data Connector can help alleviate this struggle by eliminating time consuming and costly ETL (extract, transform, load) processes. The Infinity Data Connector offers: Flexible data collection options including a universal tag, advanced mobile SDKs and a data collection API. Collection of data from any digital channel, including the Internet of Things (IoT). Delivery of all sessionized events and user-level details, enriched with geographic and device information. High-speed, near real-time delivery. PGP encryption of data in transit inside an SSL tunnel. Monitoring and restart services ensure successful data delivery. The Infinity Data Connector supports technologies for storage - Hadoop/HDFS, Amazon S3, Amazon Redshift, Microsoft Azure, Teradata and others - as well as stream processing solutions, including Apache Kafka, Amazon Kinesis and Microsoft Azure Stream Analytics. This flexibility enables rapid loading of fully sessionized, user-centric data to any client or cloud database or data lake.

Webtrends Promotes Peter Crossley to Chief Technology Officer

Webtrends announced that Peter Crossley has been promoted to Chief Technology Officer. Formerly the Director of Product Architecture and Technology, Crossley has been with Webtrends since 2009 and has been a driving force in the innovation and adoption of new technologies.

Webtrends Releases Improve It!

Webtrends announced the release of its latest book Improve It! A collection of essays on using analytics to accomplish more with SharePoint. With industry experts and thought leaders in the SharePoint community sharing their valuable insights, the book explores how organizations can utilize Webtrends Analytics for SharePoint to successfully measure and implement effective strategies to drive employee adoption, engagement, collaboration and a stronger return on user investment. Webtrends will launch Improve It! at Microsoft Ignite, the biggest SharePoint event of the year held in Chicago on May 4. As a Microsoft Gold Partner and sponsor, Webtrends will be distributing copies of the book and hosting demonstrations that showcase Webtrends Analytics for SharePoint latest measurement capabilities and new app for SharePoint 2013 and SharePoint Online.

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