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December 01, 2015 4:35 AM ET


Company Overview of Webtrends Inc

Company Overview

Webtrends Inc. provides enterprise digital marketing solutions. The company offers data-driven marketing solutions in the areas of digital analytics, audience segmentation, data delivery, search and social marketing, A/B and multivariate testing, targeting and personalization, and behavioral remarketing, as well as provides technical support and training services. It serves financial services, travel and hospitality, technology, healthcare and pharmaceuticals, B2B, automotive and transportation, consumer packaged goods, retail, telecom, government and education, and media companies primarily in the United States, EMEA, France, and Germany. The company was founded in 1993 and is based in Port...

555 SW Oak Street

Suite 300

Portland, OR 97204

United States

Founded in 1993

400 Employees





Key Executives for Webtrends Inc

Chief Executive Officer
Chief Financial Officer
Age: 52
Senior Vice President of North American Sales & Worldwide Business Development
Vice President and General Manager of EMEA & APAC
Senior Director Technical Services
Age: 46
Compensation as of Fiscal Year 2015.

Webtrends Inc Key Developments

Webtrends Releases Improve It!

Webtrends announced the release of its latest book Improve It! A collection of essays on using analytics to accomplish more with SharePoint. With industry experts and thought leaders in the SharePoint community sharing their valuable insights, the book explores how organizations can utilize Webtrends Analytics for SharePoint to successfully measure and implement effective strategies to drive employee adoption, engagement, collaboration and a stronger return on user investment. Webtrends will launch Improve It! at Microsoft Ignite, the biggest SharePoint event of the year held in Chicago on May 4. As a Microsoft Gold Partner and sponsor, Webtrends will be distributing copies of the book and hosting demonstrations that showcase Webtrends Analytics for SharePoint latest measurement capabilities and new app for SharePoint 2013 and SharePoint Online.

Webtrends Announces Several Updates to its Product, Webtrends SharePoint Analytics

Webtrends announced several updates to its product, Webtrends SharePoint Analytics, as well as a significant increase in SharePoint Analytics business as 17 new enterprise-level companies began using the solution last quarter. New updates allow for simple and streamlined access to Webtrends SharePoint Analytics, rapid time-to-value installation and more flexible and accurate reporting. Features include: boldWebtrends Analytics App - Available in the Microsoft App Market, the app enables the Microsoft SharePoint 2013 and Microsoft Office 365 installer and allows for simple integration, data collection and reporting within minutes of installation; boldCentralized reporting - A new set of engagement-specific reports allow organizations to accurately measure ROI by showing user level action and collaboration across the entire span of a SharePoint deployment (intranet, extranet, Internet). The addition of these capabilities has helped create a turnkey solution that captures all the metrics companies need to understand how SharePoint delivers value across their organizations. Webtrends SharePoint Analytics is also easily customizable and configurable to fit the specific needs of each unique environment. Webtrends has signed on more new clients in the last quarter than any other previous quarter; including, but not limited to: Lubrizol, a global company, which combines complex specialty chemicals to optimize the quality, performance and value of customers' products while reducing environmental impact; Moody's; Equinix; Australian Pacific Airports; ASML Netherlands. Each of these companies has implemented Webtrends SharePoint Analytics and has used it to drive adoption, engagement and site improvements.

Webtrends Partners with RS Components to Deliver Significant Sales Uplift

Webtrends has partnered with RS Components to deliver significant sales uplift. RS Components brought Webtrends on board to see what specialised testing and targeting would reveal. Webtrends Optimize delivers a complete selection of test and target types, including A/B, multivariate tests, advanced segmentation, behavioural targeting and personalisation. It provides reliable results, scalability to grow with success and simple yet comprehensive reporting to provide actionable insights. Through Webtrends’ multi-variate testing, RS Components was able to look at key stages in the purchase process to improve the user experience through effective design. The company deployed Webtrends Segments across its UK website to analyse customer behaviour through the sales funnel.

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