August 17, 2017 3:10 PM ET

Real Estate Management and Development

Company Overview of Realogy Franchise Group LLC

Company Overview

Realogy Franchise Group LLC operates as a franchisor of residential and commercial real estate brokerage offices in the United States and internationally. The company's brands include Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby’s International Realty. Realogy Franchise Group LLC was formerly known as Cendant Real Estate Franchise Group. The company was incorporated in 2006 and is based in Parsippany, New Jersey. Realogy Franchise Group LLC operates as a subsidiary of Realogy Corporation.

1 Campus Drive

Parsippany, NJ 07054

United States

Founded in 2006





Key Executives for Realogy Franchise Group LLC

Chief Executive Officer and President
Chief Financial Officer and Senior Vice President
Senior Vice President of Operations
Compensation as of Fiscal Year 2017.

Realogy Franchise Group LLC Key Developments

Realogy Franchise Group Announces Executive Changes

Realogy Holdings Corp. announced the promotion of John Peyton to the role of President and Chief Executive Officer for the Realogy Franchise Group (RFG), effective April 1, 2017. Peyton will succeed Alex Perriello, long-time Chief Executive Officer of RFG, who will serve in a senior advisory capacity as Chairman Emeritus for RFG. In his new role as President and CEO, Peyton will be responsible for managing RFG's portfolio of real estate franchise brands, including the Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA and Sotheby's International Realty real estate brands as well as ZapLabs LLC, Realogy's innovation and technology development hub. Peyton, who joined RFG as President and Chief Operating Officer in October 2016, previously served for 17 years as a senior executive with Starwood Hotels & Resorts Worldwide Inc.

Realogy Franchise Group Appoints John Peyton as President and Chief Operating Officer

Realogy Holdings Corp. announced the appointment of John Peyton to the newly created role of president and chief operating officer (COO) for its subsidiary, Realogy Franchise Group (RFG). Peyton, formerly the senior vice president of brands and shared services for Starwood Hotels & Resorts Worldwide Inc., will begin at RFG on Oct. 13, 2016. Alex Perriello, CEO of the Realogy Franchise Group, will now focus primarily on strategic growth while Peyton will be responsible for the operational management of Realogy's franchise brands. During Peyton's 17-year tenure with Starwood Hotels and Resorts Worldwide, he combined his expertise in global operations and brand building to drive innovation and ensure the market positioning of the company's leading hotel brands, which include: St. Regis, The Luxury Collection, W Hotels, Westin, Le Meridien, Sheraton, Tribute Portfolio, Four Points by Sheraton, Aloft, Element and Design Hotels.

Realogy Franchise Group Appoints Carter Murdoch as Senior Vice President of Operations

Realogy Franchise Group announced the appointment of Carter Murdoch to the newly created role of senior vice president of operations. Murdoch will oversee RFG's Centers of Excellence, which provide expertise, support and solutions for Realogy-affiliated brokers across all of its brands in the specific areas of business development, data, learning and technology deployment. Murdoch most recently held the role of senior vice president, strategic growth and industry relations at Century 21 Real Estate LLC. He also has more than 20 years of operational management experience in the mortgage and banking industries. Murdoch was previously with Bank of America for 11 years, during which he most recently served as senior vice president of business operations. Previously, he served as managing director and principal economist for the National Association of REALTORS®.

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