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June 30, 2015 6:54 PM ET

Internet Software and Services

Company Overview of Kenshoo, Ltd.

Company Overview

Kenshoo, Ltd. is a software company that engineers cloud-based digital marketing and predictive media optimization technology solutions. The company offers Kenshoo Search, a solution that enables clients to manage, automate, and optimize search engine marketing campaigns; and Kenshoo Social, a solution that helps clients in building their brands and generate the demand. It also provides Kenshoo Local, a platform that empowers clients for managing local search, directory/map listings, and place pages to agencies that manage small and medium-sized businesses; clients with high volume of stores, dealers, franchises, etc.; advertisers with various individual locations, such as retailers, auto ma...

6 Habarzel St.

Lobby B

4th floor

Tel-Aviv,  6971010

Israel

Founded in 2006

Phone:

972 3 746 6500

Fax:

972 3 746 6510

Key Executives for Kenshoo, Ltd.

Co-Founder, Chairman of The Board and Chief Executive Officer
Co-Founder and Chief Strategy Officer
Co-Founder and Chief Technology Officer
Chief Financial Officer
Age: 43
Chief Operating Officer
Compensation as of Fiscal Year 2014.

Kenshoo, Ltd. Key Developments

Kenshoo Appoints Stella Cheung as Regional Sales Director Based in Hong Kong

Stella Cheung has been appointed Regional Sales Director based in Hong Kong, for Kenshoo. Cheung has more than seventeen years of experience in the media and digital marketing industry, and was formerly the Head of Sales at Google Hong Kong. In that role, Cheung spent more than eight years growing and developing new market opportunities in the region whilst serving the top brand clients and advertising agencies in China.

Kenshoo Launches Infinity Suite to Power Agile Marketing for World's Top Brands

Kenshoo announced the launch of the Kenshoo Infinity Suite as part of its transition from provider of best-in-class advertising technology point solutions to holistic enterprise marketing software. With the Kenshoo Infinity Suite, the brands can become agile marketers and maximize customer lifetime value through search, social, mobile and display advertising. Over the years, Kenshoo has invested heavily in mobile by building software to help marketers optimize their investments across the biggest global suppliers of mobile advertising including Google, Yahoo, Bing, Facebook, and Twitter. In September 2014, Kenshoo acquired Adquant, the platform for mobile app and gaming advertisers on social media. Today, through a partnership with AppNexus, a technology company that provides trading solutions and powers marketplaces for Internet advertising, Kenshoo clients can now activate search and social data across display and in-app placements on exchanges like MoPub, Nexage, and other select inventory sources.

Kenshoo Announces New Partnership with Conversed

Kenshoo has announced a new partnership with Conversed. Under the partnership, Conversed will use Kenshoo Social to manage social advertising campaigns for its clients on Facebook and Twitter. Kenshoo Social is an advanced platform that automates the creation, management, and optimisation of highly-targeted social marketing campaigns. Kenshoo has been named a repeat winner in the Facebook Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, and was also named the sole leader in The Forrester Wave: Social Advertising Platforms, fourth quarter of 2013.

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Target
Merger/Acquisition
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