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February 10, 2016 2:37 AM ET

Internet Software and Services

Company Overview of Ustream, Inc.

Company Overview

Ustream, Inc. provides live and on-demand video solutions. The company’s cloud-based platform empowers organizations to combine video streaming (for broadcasters), enterprise-grade security, video sharing (for teams and enterprises), lead generation (for marketers), and scalability aspects to reach viewers. It offers its solutions for various events ranging from internal meetings to press conferences to entertainment events worldwide. The company was founded in 2006 and is based in Mountain View, California. As of January 21, 2016, Ustream, Inc. operates as a subsidiary of International Business Machines Corporation.

274 Castro Street

Suite 204

Mountain View, CA 94041

United States

Founded in 2006





Key Executives for Ustream, Inc.

Co-Founder, Chief Executive Officer and President
Founder and Chairman
Compensation as of Fiscal Year 2015.

Ustream, Inc. Key Developments

Ustream Launches Ustream Demand, Only Video Marketing Platform Enabling Both Live and On-Demand Video Lead Capture

Ustream launched Ustream Demand, the only video marketing platform enabling both live and on-demand video lead capture. Combined with LiveAd (Ustream's live or pre-recorded video advertising delivery solution), Ustream Demand is also the only video marketing platform to offer a means of generating a targeted audience. Ustream Demand and Ustream LiveAd enable marketers to generate higher quality leads at a lower customer acquisition cost than traditional non-video marketing solutions. Before Ustream Demand, marketers have had to use a collection of cumbersome and disparate technologies to create, manage and distribute live video content. And the process of capturing and publishing on-demand videos required another set of tools, often delaying the distribution of recorded on-demand videos for hours or even days after a live streamed event, robbing marketers of the ability to use the video while the content is still fresh. Finally, using a mash-up of tools makes it difficult to get a clear picture of how live and on-demand content performed. Ustream Demand is designed to solve these problems. Designed to complement marketing automation solutions, Ustream Demand is built on the company's award-winning cloud-based software platform that delivers high-definition live and on-demand video over the industry's most scalable, reliable network.

Ustream Launches New Live Video Platform for Secure Internal Communications

Ustream launched Ustream Align, the easiest and most scalable video platform with enterprise-grade security. Designed specifically for internal communications, Ustream Align allows organizations to engage employees around the globe. Viewers can watch securely on any device, inside a company office or in the field. Ustream Align is built on Ustream's world-class, award-winning online video platform recognized for reliability and scalability by millions of users. Ustream Align is the ideal, one-to-many live video platform to securely stream all-hands, board and shareholder meetings; customer, employee and accreditation trainings; executive presentations; product previews and events to internal audiences ranging from small groups to large global teams. Ustream Align features: Flexible security: Password protection provides basic access security, 2-step authentication with email and access code for increased security, SAML based authentication for easy single sign-on (SSO) control, domain controls that enable secure embedding on corporate intranets, IP filtering to prevent access from unauthorized IP addresses, and geo-blocking to prevent access from unauthorized locations. Limitless scalability: Multiple channels for different employee groups, multiple content administrators for each channel, and Start small with a single team, scale to as many as needed. Secure enterprise portal: Branded, secure portal to host live and recorded videos, hosted in the cloud, no set-up or IT resources required, schedule of upcoming events, video search and sort features, and Easy video uploading and encoding. Highest quality: Broadcast and view in HD for the best experience, mobile compatible, and reliability built on Ustream's award-winning live video platform.

Ustream Joins the IBM Bluemix Cloud Platform to Bring Video Capabilities to Developers

Ustream announced it is collaborating with IBM to incorporate video streaming capabilities into Bluemix, IBM's open cloud development platform. With more than 75 services and tools from across the industry available, Bluemix offers developers the instant infrastructure and tooling needed to build the most innovative cloud-based apps possible, incorporating technologies such as advanced analytics, security, cognitive computing, social data integration, and now interactive streaming video. Ustream is the first video platform to be made available through Bluemix, giving developers the ability to easily incorporate video into their applications. With this integration, Ustream has simplified the process of developing video-intensive cloud applications for developers by providing them with easy command-line and script-based control of video streaming.

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