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November 29, 2015 1:07 PM ET


Company Overview of Madhouse Inc.

Company Overview

Madhouse Inc. operates as a mobile advertising platform and service company in China. It focuses on mobile marketing via data-driven programmatic buying. The company helps brand advertisers to engage target audience, build brand awareness, enhance purchase intention, and increase customer loyalty; and provides solutions for mobile application marketers to acquire globally. Its solutions include PremiumMad for premium content, vertical optimization, retargeting, and report management; PerforMad for cross channel and ROI–based optimization, and fraud detection; SmartMad for vertical optimization, retargeting, location-based services, weather and media orientation, intelligence orientation, fre...

38F LT Square

No.500 North Chengdu Road

Huangpu District

Shanghai,  200003


Founded in 2006

Key Executives for Madhouse Inc.

Founder, Chairman and Chief Executive Officer
Chief Operating Officer
Managing Partner of Groupm Interaction for South Asia
Chief Product Officer
Senior Vice President of Sales & Marketing
Compensation as of Fiscal Year 2015.

Madhouse Inc. Key Developments

Madhouse Launches Programmatic Ad Platform

Madhouse launched its app marketing platform PerforMad at 2015 China Joy (China Digital Entertainment Expo & Conference), integrating Facebook, Google and Twitter to maximize developers' return of investment. PerforMad, an app marketing platform is designed exclusively for mobile application developers. It is a programmatic-buying platform that integrates multiple channels and provides real time data feedbacks. PerforMad helps advertisers to allocate budgets to best performing channels and derive maximum ROI.

Madhouse Appoints Clement Huang as Chief Product Officer

Madhouse announced to appoint Clement Huang as its Chief Product Officer. Huang comes from Yahoo USA where he led the product team of ads and data platform and was responsible for building and managing the product team to create Yahoo's new Programmatic Buying Platform. In 2012, Huang was the product leader of global ad platform at GREE.

Madhouse Appoints Milind Pathak as COO

Madhouse announced the appointment of Milind Pathak as COO. He will be reporting in to Joshua Maa, Founder and CEO, Madhouse and Tushar Vyas, Managing Partner, GroupM Interaction, South Asia, and will be based in Gurgaon. Pathak comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce. Prior to joining the company, Pathak was a part of the One97 Communications' leadership team and held various roles like the Global Head- New Business & Head - Mobile & Enterprise Marketing.

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