Company Overview of Madhouse Inc.
Madhouse Inc., a mobile advertising company, provides mobile advertising platform and other services globally. The company focuses on mobile data-driven programmatic solutions and optimizes mobile marketing investment, and expands international audience for the clients. It offers PremiumMad, a programmatic buying platform that offers premium inventory from various Hero applications and delivers each mobile advertising campaign via different media. The company also provides PerforMad, an advertiser interest-based application marketing platform that helps to maximize clients’ return on invest (ROI) with technologies for conversion attribution and cross-channel optimization. In addition, it off...
38F LT Square
No.500 North Chengdu Road
Founded in 2006
Key Executives for Madhouse Inc.
Founder, Chairman and Chief Executive Officer
President of Business and Sales Globally
Managing Partner of Groupm Interaction for South Asia
Compensation as of Fiscal Year 2016.
Madhouse Inc. Key Developments
Madhouse Announces Executive Promotions
Jul 25 16
Madhouse has announced the promotion for two of its senior-level management team members. Stepping into new roles with the company are Charlie Ruan, who will serve as President to develop Madhouse's business and sales globally; Wendy Wang, who will serve as Vice President to continue the company's brand establishment and development worldwide. Charlie joined Madhouse in April 2007 serving as the company's Vice President of business development. Wendy joined Madhouse in July 2006 and was in charge of marketing, communication and market education. She formed the company's marketing team and helped to build up its image and leadership in the industry. Wendy also devoted herself in promoting mobile marketing and ad tech knowledge in the China market. Charlie and Wendy will report to Madhouse's founder and Chief Executive Officer Joshua Maa.
Madhouse Launches Programmatic Ad Platform
Jul 30 15
Madhouse launched its app marketing platform PerforMad at 2015 China Joy (China Digital Entertainment Expo & Conference), integrating Facebook, Google and Twitter to maximize developers' return of investment. PerforMad, an app marketing platform is designed exclusively for mobile application developers. It is a programmatic-buying platform that integrates multiple channels and provides real time data feedbacks. PerforMad helps advertisers to allocate budgets to best performing channels and derive maximum ROI.
Madhouse Appoints Clement Huang as Chief Product Officer
Dec 17 14
Madhouse announced to appoint Clement Huang as its Chief Product Officer. Huang comes from Yahoo USA where he led the product team of ads and data platform and was responsible for building and managing the product team to create Yahoo's new Programmatic Buying Platform. In 2012, Huang was the product leader of global ad platform at GREE.
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