March 05, 2015 11:40 AM ET

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Company Overview of Madhouse Inc.

Company Overview

Madhouse Inc. operates as a mobile advertising network and mobile marketing solution provider in China. It offers MadServing, an automated in-house system that serves targeted advertisements to mobile media while providing detailed performance reports; MadNetwork, a mobile advertising network that represents mobile Internet traffic in China, as well as covers mobile media; MadSolutions, which are mobile marketing solutions and campaign management services, such as interactive mobile messaging platforms and mobile Websites/applications development tailored to maximize cross-media marketing and consumer interaction; and MadPlatform, a mobile advertisement technology service platform for carrie...

706, Cloud Nine Plaza

No. 1118 West Yan An Road

Shanghai,  

China

Founded in 2006

Phone:

86 21 6115 9760

Fax:

86 21 6115 9755

Key Executives for Madhouse Inc.

Founder and Chief Executive Officer
Chief Operating Officer
Managing Partner of Groupm Interaction for South Asia
Chief Product Officer
Chief Technology Officer
Compensation as of Fiscal Year 2014.

Madhouse Inc. Key Developments

Madhouse Appoints Clement Huang as Chief Product Officer

Madhouse announced to appoint Clement Huang as its Chief Product Officer. Huang comes from Yahoo USA where he led the product team of ads and data platform and was responsible for building and managing the product team to create Yahoo's new Programmatic Buying Platform. In 2012, Huang was the product leader of global ad platform at GREE.

Madhouse Appoints Milind Pathak as COO

Madhouse announced the appointment of Milind Pathak as COO. He will be reporting in to Joshua Maa, Founder and CEO, Madhouse and Tushar Vyas, Managing Partner, GroupM Interaction, South Asia, and will be based in Gurgaon. Pathak comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce. Prior to joining the company, Pathak was a part of the One97 Communications' leadership team and held various roles like the Global Head- New Business & Head - Mobile & Enterprise Marketing.

Madhouse Assists in the Cooperation of Jaguar and Electronic Arts in Mobile Games

Madhouse Inc. has helped to integrate Jaguar's new F-TYPE sports car in the Need for Speed Most Wanted OL, one of the well-known mobile online game by EA, which determines Jaguar and EA will achieve a cross-partnership cooperation in mobile games.

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