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May 03, 2015 5:57 AM ET

Internet Software and Services

Company Overview of ThinkVine Corporation

Company Overview

ThinkVine Corporation offers a marketing mix optimization software solution for B2C marketers. The company’s cloud-based, Software-as-a-Service technology combines demographic information, market and category data, consumer behavior data, and marketing science to model the collective influence of a marketing plan on how people buy. Its software enables marketers in making strategic decisions about spending levels, tactics, and timing across consumer groups, products, channels and geographies, as well as short and long term forecasts of return on investment, sales, profits, and other metrics; building custom marketplaces that reflect the dynamics of business, including the impact of media, tr...

10816 Millington Court

Cincinnati, OH 45242

United States

Founded in 2000

Phone:

513-842-5900

Fax:

513-842-5905

Key Executives for ThinkVine Corporation

Founder and Chief Executive Officer
Chief Financial Officer
Age: 56
Chief Operating Officer
Vice President of Software Engineering
Vice President of Analytical Services
Compensation as of Fiscal Year 2014.

ThinkVine Corporation Key Developments

ThinkVine Appoints Brian Smith as COO, Effective on Dec. 1, 2014

ThinkVine announced Brian Smith's appointment as COO on Dec. 1. Smith will oversee ThinkVine's customer service and research and development efforts. Smith previously served as a principal at The Connell Group, where he developed brand strategies and innovation plans for Johnson & Johnson, the Hershey Company, Trustmark and Intelligent Medical Objects. Prior to that, he held senior roles at Nielsen, The Cambridge Groupe and BASES.

ThinkVine Names John Hennessy as Executive Vice President of Sales

ThinkVine named John Hennessy as its executive vice president of sales. Previously, Hennessy held positions with technology startups Locus Traxx and Mobeam.

ThinkVine Introduces New Features into Marketing Mix Optimization Software

ThinkVine introduced new features into its marketing mix optimization software that give brands unprecedented insight into how their marketing activities influence customer behavior and drive sales. The product update enables marketers to view more detailed information about the forecasted results of their campaigns and test more marketing mix scenarios, enhancing their ability to make objective decisions about how to spend their marketing dollars. By showing what tactics drive the most sales and provide the best ROI based on the habits of specific customer segments, ThinkVine's software gives marketers the answers they need, when they need them.

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Recent Private Companies Transactions

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Date
Target
Private Placement
May 25, 2014
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