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September 05, 2015 7:36 AM ET

Commercial Services and Supplies

Company Overview of The Weather Company

Company Overview

The Weather Company provides weather forecasts, news, content, and data through television, online, mobile, and tablet screens in the United States and internationally. It also offers professional weather services for media, aviation, energy, insurance, and utility industries. The Weather Company was formerly known as The Weather Channel, LLC and changed its name to The Weather Company in October 2012. The company was founded in 1982 and is based in Atlanta, Georgia. It has locations in Andover, Massachusetts; Chicago, Illinois; Beijing, China; Birmingham and London, the United Kingdom; Detroit, Michigan; Madison, Wisconsin; New York, New York; and Los Angeles and San Francisco, California. ...

300 Interstate North Parkway SE

Atlanta, GA 30339

United States

Founded in 1982

Phone:

770-226-0000

Fax:

770-226-2632

Key Executives for The Weather Company

Chairman and Chief Executive Officer
Age: 53
Interim Chief Financial Officer
Chief Strategy Officer and President of Distribution
President of Product & Technology Division
President of The Weather Channel Network
Compensation as of Fiscal Year 2015.

The Weather Company Key Developments

The Weather Company Names Amol Jadhav as Vice President of Global Expansion

The Weather Company has tapped Amol Jadhav as its new vice president of global expansion. He will manage and implement the company's global plan, which focuses on great products and great storytelling, to continue to grow global audience on products such as alerts, apps, APIs and more for mobile, web and emerging platforms by The Weather Channel brand. He reports to Cameron Clayton, president of the product and technology division at The Weather Company. Jadhav joins the team from Ebates, where he was head of global platform for all of Ebates worldwide sites and acquisitions such as Fatwallet. Prior to Ebates, he was the global head for guest checkout at PayPal, overseeing growth and expansion of the guest checkout business. Prior to that, he worked at Microsoft, starting as a technologist in MSN group and then moving to progressive product leadership roles in different product units Microsoft SQL Server, Microsoft Dynamics, and Microsoft Services. He was also founder and CEO of a successful web startup called ForAnu.com, billed as a 'Kayak for car insurance'.

Weather Company Reportedly Seeks Sale Of Digital Business

The Weather Company is reportedly seeking sale of digital business. The owners of the Weather Channel have hired Morgan Stanley (NYSE:MS) and PJT Partners, LP to explore a sale, according to people familiar with the matter. The Weather Co is considering selling only its digital business. Preliminary discussions have taken place with technology and media companies, said the people, who asked not to be named because the talks are private. The Weather Company's digital businesses include The WeatherChannel's website, Weather.com, Weather Underground, LLC and WSI Corporation. Weather Channel could be sold to another cable network operator, while the weather data could be acquired separately by a technology company. Weather Co could not be immediately reached for comment.

IBM, The Weather Company and WSI Announce New Emergency Management Solution

IBM, through its strategic alliance with The Weather Company and WSI announced a new emergency management solution that features sophisticated analytics and the use of real-time weather data to help communities predict and plan for natural disasters far more accurately and deploy the right resources in advance. IBM's new Intelligent Operations Center (IOC) for Emergency Management collects historical and sensor data from a variety of sources, and applies deep analytics, data visualization and real-time collaboration to help agencies coordinate and manage response efforts during natural disasters, common emergencies and incidents. By integrating weather data into the IBM IOC, local governments and emergency response organizations will be able to: Increase Lead Time: The integration of WSI's 15-day probabilistic tropical forecast, which delivers 1 ½ days additional lead time over publicly available hurricane forecast information, into the IBM IOC for Emergency Management solution will help government officials around the world to make far better planning, positioning and logistical decisions. Activate Rapid Response: With WSI algorithms that track storms around the clock integrated into the IBM IOC for Emergency Management solution, emergency response teams will be able to avoid the guesswork and activate rapid response to the worst hit areas first. Utilize Scenario Planning: With access to WSI's proprietary ensemble forecast system, government agencies can create multiple, realistic scenarios for how a particular weather event, like a major snowstorm, could unfold (that is who gets hit the hardest, where the rain/snow line will be, etc.). This approach shifts the paradigm from using an explicit forecast, which can lead to less insightful decisions, to expressing the forecast in probabilities, which leads to better, more informed decision making.

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