July 27, 2016 4:30 AM ET

Commercial Services and Supplies

Company Overview of The Weather Company, LLC

Company Overview

The Weather Company, LLC provides weather forecasts, data, insights, and stories to consumers and businesses in the United States and internationally. It provides weather-driven business solutions for the media, aviation, energy, insurance, retail, ground transportation, and government sectors through television, online, mobile, and tablet applications. The company was formerly known as The Weather Channel, LLC and changed its name to The Weather Company, LLC in October 2012. The company was founded in 1982 and is headquartered in Atlanta, Georgia. It has locations in Andover, Massachusetts; Chicago, Illinois; Beijing, China; Birmingham and London, United Kingdom; Detroit, Michigan; Madison,...

300 Interstate North Parkway SE

Atlanta, GA 30339

United States

Founded in 1982





Key Executives for The Weather Company, LLC

Chief Executive Officer and General Manager
Chief Financial Officer
President of Business Solutions
Senior Vice President of Partner Solutions and Ad Trade Marketing
Senior Vice President of Original Programming
Compensation as of Fiscal Year 2016.

The Weather Company, LLC Key Developments

Gogo Enters into an Agreement to Implement Turbulence Detection Software from The Weather Company

Gogo has entered into an agreement to implement turbulence detection software from The Weather Company, a unit of IBM (IBM). Gogo will begin using the Turbulence Auto PIREP System, a turbulence detection algorithm, on its aircraft-based communications server. The technology will deliver real-time turbulence reports and alerts directly to pilots, dispatch and other operations personnel.

the Weather Company Appoints Julie Michalowski as Vice President of Corporate Sales Partnerships and Development

The Weather Company has tapped Julie Michalowski as the vice president of corporate sales partnerships and development. In the newly created role, Julie will be focused on generating incremental revenues through partnering with internal IBM business units to identify and evaluate potential synergistic opportunities for the ad sales organization. Julie is based in New York and reports to Jeremy Steinberg, global head of sales. Julie was most recently the senior vice president of digital business development at Conde Nast, where she spearheaded digital innovation initiatives and built new business models by identifying partners with complementary assets. She joined Conde Nast in 2003. Throughout her career, she has also held consultant roles and an executive role with The New York Times Magazine Group.

Michael Ferrari Joins The Weather Company as Head of Data Science for Ad Products

Michael Ferrari has joined the Weather Company as the Head of Data Science for the Ad Products team. In this role, he is responsible for defining the data science strategy across all of advertising products, which includes LocationFX, WeatherFX, and AudienceFX. He is based in New York and reports to Ed Kozek, SVP of Product and Engineering. Michael leads a team of data scientists, engineers, and product managers in developing and implementing scalable, data-driven solutions for audience targeting, mobile and location-based targeting, ad attribution, and performance tracking across all of ad products. He will work closely with Weather’s leadership team to identify opportunities that leverage massive sets of weather, location, and audience data in order to build predictive models for blue chip marketers. Previously, Michael was the VP of Commodities & Risk Analytics at aWhere Inc., where he developed the strategy and solutions for global commercial agriculture and risk management. He has also held positions at several startups in the weather analytics space and has served as a commodity trader and research scientist for Coca-Cola, Computer Science Corporation, and Mars Inc.

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The Weather Company, Product and Technology Businesses

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