Commercial Services and Supplies
Company Overview of The Weather Company
The Weather Company provides weather forecasts, news, content, and data through television, online, mobile, and tablet screens in the United States and internationally. It also offers professional weather services for media, aviation, energy, insurance, and utility industries. The Weather Company was formerly known as The Weather Channel, LLC and changed its name to The Weather Company in October 2012. The company was founded in 1982 and is based in Atlanta, Georgia. It has locations in Andover, Massachusetts; Chicago, Illinois; Beijing, China; Birmingham and London, the United Kingdom; Detroit, Michigan; Madison, Wisconsin; New York, New York; and Los Angeles and San Francisco, California. ...
300 Interstate North Parkway SE
Atlanta, GA 30339
Founded in 1982
Key Executives for The Weather Company
Chairman and Chief Executive Officer
Interim Chief Financial Officer
Chief Strategy Officer and President of Distribution
President of Product & Technology
President of The Weather Channel Network
Compensation as of Fiscal Year 2015.
The Weather Company Key Developments
IBM, The Weather Company and WSI Announce New Emergency Management Solution
Jun 22 15
IBM, through its strategic alliance with The Weather Company and WSI announced a new emergency management solution that features sophisticated analytics and the use of real-time weather data to help communities predict and plan for natural disasters far more accurately and deploy the right resources in advance. IBM's new Intelligent Operations Center (IOC) for Emergency Management collects historical and sensor data from a variety of sources, and applies deep analytics, data visualization and real-time collaboration to help agencies coordinate and manage response efforts during natural disasters, common emergencies and incidents. By integrating weather data into the IBM IOC, local governments and emergency response organizations will be able to: Increase Lead Time: The integration of WSI's 15-day probabilistic tropical forecast, which delivers 1 ½ days additional lead time over publicly available hurricane forecast information, into the IBM IOC for Emergency Management solution will help government officials around the world to make far better planning, positioning and logistical decisions. Activate Rapid Response: With WSI algorithms that track storms around the clock integrated into the IBM IOC for Emergency Management solution, emergency response teams will be able to avoid the guesswork and activate rapid response to the worst hit areas first. Utilize Scenario Planning: With access to WSI's proprietary ensemble forecast system, government agencies can create multiple, realistic scenarios for how a particular weather event, like a major snowstorm, could unfold (that is who gets hit the hardest, where the rain/snow line will be, etc.). This approach shifts the paradigm from using an explicit forecast, which can lead to less insightful decisions, to expressing the forecast in probabilities, which leads to better, more informed decision making.
The Weather Company Names Domenic Venuto as General Manager, AdFX
Jun 17 15
The Weather Company has named Domenic Venuto to the role of general manager, AdFX. He will be responsible for leading the company’s emerging weather products, as well as building Weather’s location-based products, capabilities, activation, and analytics. Venuto will be based in Weather’s New York office beginning June 22 and will report to Curt Hecht, chief global revenue officer, The Weather Company. Venuto will oversee the company’s AdFX division (formerly WeatherFX), the team that creates localized ad targeting solutions using Weather’s access to location data and the best, most comprehensive weather data in the world. Most recently, Venuto served as global president, data, technology & partnerships at VivaKi. There, he led a global team, overseeing product, strategy, engineering and partnerships to develop proprietary programmatic products that interface with external data, ad tech and publisher platforms. Venuto led all aspects of product development, from strategy and technology to experience and data. He also oversaw global enterprise partnerships, including Amazon, AOL, Apple, comScore, Facebook, Google, Microsoft, Twitter and Yahoo!.
The Weather Company Names Rhonda Bitterman Vice President, Agency Partnerships & Development
Jun 15 15
The Weather Company has named Rhonda Bitterman to the role of vice president, agency partnerships and development. Bitterman will oversee strategic agency and holding company partnerships to drive revenue growth, adoption of diversified ad products, and amplify Weather's visibility among marketers at a national and regional
level. She will lead efforts to develop weather data alignments, trade opportunities and other revenue-led initiatives. Bitterman will be based in the New York office and reports to Jeremy Steinberg, head of sales, The Weather Company.
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