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March 27, 2015 1:35 PM ET

Internet Software and Services

Company Overview of OwnerIQ, Inc.

Company Overview

OwnerIQ, Inc. operates an advertising platform and participates in advertising exchanges. It offers Path to Purchase Targeting solution that enables users to reach potential customers online by targeting them in various phases of purchases, such as in-market shopping, intent, ownership, and duress, as well as drives new online customers. The company also provides Retailer Targeted Marketing solution that provides advertisers with data and transparency to their targeted media campaigns, as well as transforms online retailers into targeted audience segments. In addition, it offers Vendor Targeted Marketing solution that enables retail advertisers to reach audiences, as well as creates online m...

27-43 Wormwood Street

Floor 4

Boston, MA 02210

United States

Founded in 2006





Key Executives for OwnerIQ, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Executive Vice President of Retailer & Manufacturer Business
Co-Founder and Vice President of Ad Platform Technologies
Co-Founder and Executive Vice President of Ad Platforms
Co-Founder and Chief Financial Officer
Compensation as of Fiscal Year 2014.

OwnerIQ, Inc. Key Developments

News America Marketing Announces Addition of New Product: News America Programmatic Advertising

News America Marketing announced the addition of a new product to their portfolio, News America Programmatic Advertising, a partnership with OwnerIQ. The new product provides NAM clients with a robust, audience-centric and response-driven digital display product, adding to its portfolio of well-established media options. The unique blending of NAM's geo-scoring system with OwnerIQ's expansive shopper data allows for precise delivery of impressions to the right individuals. News America Programmatic Advertising is available immediately. The platform begins with identifying the optimal geography, utilizing a multitude of inputs including store location information, demographic insights, point of sale data, third party research and many other sources. Then, through NAM's strategic partnership with OwnerIQ, insights into the brand and product interactions of 200 million active shoppers are analyzed for shopping behavior to target specific shoppers. Those uniquely combined insights allow News America Marketing's programmatic solution deliver both the relevant data and premier technology to allow clients to act upon that data.

OwnerIQ, Inc. Presents at The Montgomery Summit, Mar-11-2015 03:00 PM

OwnerIQ, Inc. Presents at The Montgomery Summit, Mar-11-2015 03:00 PM. Venue: 101 Wilshire Boulevard, Santa Monica, California, United States.

OwnerIQ Releases Platform Enhancements to Improve Sharing of 2nd Party Data

Manufacturers using OwnerIQ's Co-Operative Audience Exchange, or CoEx, can now create custom terms and conditions to enable retailers to advertise to their site audience. OwnerIQ said the new feature is available to all 300 of its retailer, manufacturer and e-commerce partners that are using the CoEx platform to safely and comfortably transform the browsing behavior of their website audiences into rich advertising targets. The new CoEx Custom Terms and Conditions feature, which launched in CoEx version 4.8, significantly reduces the steps and time needed to gain approval for launching ad campaigns. The feature also enables data partners and advertisers to establish additional incentive programs for sharing their data, such as required reporting or co-op reimbursement plans.

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