September 30, 2016 5:04 PM ET

Media

Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The company was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July, 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a su...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees

Phone:

212-708-7500

Fax:

212-708-7795

Key Executives for Nielsen Media Research, Inc.

Executive Vice President of Client Solutions
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Compensation as of Fiscal Year 2016.

Nielsen Media Research, Inc. Key Developments

Nielsen Announces the Launch of Total Channel Solution

Nielsen has announced the launch of Total Channel solution. For the first time, Nielsen clients will be able to unify all data sets they have access to from any data, proprietary or third party, across multiple platforms to achieve a comprehensive, total channel view of their business performance. Nielsen's Total Channel Solution enables coverage of all channels, including measurement of specialty stores, e-commerce, mass outlets and department stores. This open data solution will provide the widest perspective of performance drivers, leveraging and integrating Nielsen content while augmenting data through models, comparisons and forecasts. This launch leverages an alliance with 1010data, utilizing its integration platform to bridge Nielsen's rich data sets, data science expertise and 1010data's big data engine to enable manufacturers and retailers to bring together all of the data they need to track, and ultimately grow, their business. Through Nielsen's Total Channel Solution, brands are uniquely empowered with a full picture view of all factors affecting their business. From metrics around customer management and retail measurement, to promotional effectiveness and competitive activity, crucial pieces of data are integrated and extended into a single platform. The next level of analysis is achieved through superior interpretation of all client data sets which when stitched together appropriately, reveal insights to help identify the true drivers behind sales performance.

Sun Broadcast Group Signs Multi-Year Licensing Agreement with Nielsen

Nielsen has announced that Sun Broadcast Group has signed a multi-year licensing agreement for Nielsen's Radio's All Dimension Audience Research, or RADAR, Network Ratings. Nielsen's RADAR is the standard currency for national network radio ratings. With the addition of Sun Broadcast Group, Nielsen now measures seven network organizations representing more than 40 sales radio networks. RADAR-reported radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from PPM panelists and Diary respondents. This added accountability allows RADAR to provide the best available forecast of a network's audience delivery. Sun Broadcast Group's Sun Select Network will be reported in RADAR effective with a special tabulation in December 2015 and then be included in the full ratings software suite with the RADAR 128 release in March 2016.

Nielsen Presents at Bloomberg ASEAN Summit, Dec-03-2015 02:50 PM

Nielsen Presents at Bloomberg ASEAN Summit, Dec-03-2015 02:50 PM. Venue: Siam Kempinski Hotel, Bangkok, Thailand. Speakers: Suresh Ramalingam, Managing Director, Thailand, Vietnam & Myanmar.

Similar Private Companies By Industry

Company Name Region
"It" Girl Public Relations United States
+SmithGifford, Inc. United States
.TV Technologies, Inc. United States
@International Services, Inc. United States
1 Chronicles 14, L.P. United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content. For inquiries, please contact S&P Global Market Intelligence directly by clicking here.

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
The Advertising Council, Inc. United States

Sponsored Financial Commentaries

Sponsored Links

Request Profile Update

Only a company representative may request an update for the company profile. Documentation will be required.

To contact Nielsen Media Research, Inc., please visit --. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.