Company Overview of Nielsen Media Research, Inc.
Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The comapny was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a sub...
299 Park Avenue
New York, NY 10171
Founded in 1996
Key Executives for Nielsen Media Research, Inc.
Executive Vice President of Client Solutions
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Senior Vice President and Managing Director of Local Television Client Services
Compensation as of Fiscal Year 2015.
Nielsen Media Research, Inc. Key Developments
Nielsen Appoints Craig Johnson to Head Up Reach Portfolio in Southeast Asia, North Asia and Pacific
May 29 15
Nielsen appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience measurement (TAM), radio audience measurement (RAM), Consumer & Media View and advertising measurement (AIS) with immediate effect. Prior to joining Nielsen in 2006, Johnson spent a number of years working for one of Australia's national broadcast media owners. Johnson will relocate to Sydney, Australia. In his new role, Johnson will focus on driving Nielsen's leadership in the areas of TAM, RAM, Consumer & Media View and AIS.
4INFO Adds New Partners to Meet Rapid Growth
May 6 15
4INFO announced it has signed seven new partners to further expand the firm’s leadership in providing national brand advertisers access to data with unprecedented scale and accuracy in mobile. Agreements signed over the past few months include consumer data providers, ad effectiveness measurement solutions, and inventory partnerships that leverage 4INFO’s patented mobile technology to precisely deliver targeted advertising to 152 million mobile devices tied to 101 million U.S. households in a privacy-protected manner. New data measurement partnerships leverage 4INFO’s ability to tie mobile ad impressions to unique households to measure campaign sales lift. The company recently signed consumer data targeting and measurement partnerships with industry leaders, including: Experian Marketing Services, Datamyx, Nielsen (Nielsen Buyer Insights), 4INFO also signed inventory exchange partnerships, including: Rubicon Project, PubMatic, Smaato and Amobee.
Nielsen Presents at Milken Institute, Global Conference 2015, Apr-27-2015 03:45 PM
Apr 23 15
Nielsen Presents at Milken Institute, Global Conference 2015, Apr-27-2015 03:45 PM. Venue: 2025 Ave Of The Stars, Los Angeles, CA 90067, California, United States. Speakers: Mitch Barns, CEO.
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