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July 04, 2015 8:24 AM ET


Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The comapny was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a sub...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees





Key Executives for Nielsen Media Research, Inc.

Executive Vice President of Client Solutions
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Senior Vice President and Managing Director of Local Television Client Services
Compensation as of Fiscal Year 2015.

Nielsen Media Research, Inc. Key Developments

Nielsen Appoints Craig Johnson to Head Up Reach Portfolio in Southeast Asia, North Asia and Pacific

Nielsen appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience measurement (TAM), radio audience measurement (RAM), Consumer & Media View and advertising measurement (AIS) with immediate effect. Prior to joining Nielsen in 2006, Johnson spent a number of years working for one of Australia's national broadcast media owners. Johnson will relocate to Sydney, Australia. In his new role, Johnson will focus on driving Nielsen's leadership in the areas of TAM, RAM, Consumer & Media View and AIS.

Nielsen Presents at Milken Institute, Global Conference 2015, Apr-27-2015 03:45 PM

Nielsen Presents at Milken Institute, Global Conference 2015, Apr-27-2015 03:45 PM. Venue: 2025 Ave Of The Stars, Los Angeles, CA 90067, California, United States. Speakers: Mitch Barns, CEO.

The NPD Group, Inc. Signs Housewares Market Information Agreement with Nielsen

The NPD Group, Inc. has signed a market information services agreement with Nielsen. By combining Nielsen’s market information, including sales data from food and drug channels, with NPD’s existing housewares business, which covers mass merchants, department and specialty stores, ecommerce, and other retailers, NPD will deliver the industry’s most complete view of the housewares marketplace. With the agreement, NPD will add census retail sales tracking for food and drug retailers to its core Retail Tracking Service. The new data will be integrated with NPD s existing service for a consistent market view covering all major retailers and representing approximately 85% of U.S. retail sales for housewares,. This expanded market coverage will provide a solid foundation for solution-oriented advanced analytics. In addition to the more comprehensive market view, NPD will offer the most granular sales data available to the industry, with national and local views. NPD offers weekly data reporting, which allows clients to gauge consumer reactions and more precisely respond to market conditions. NPD Account Level Reports (ALRs) allow retailers to track their performance vs. the total market, sharing that information with approved vendors to drive growth through category management. As a part of the agreement, NPD will also be adding several categories to its housewares industry coverage. Kitchen gadgets, food storage, and information on the portable/travel beverageware segment will be available with the same expansive market coverage. The addition of these growing categories to NPD s tracking portfolio will provide the industry with a much needed read on several current trends.

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