Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us


July 29, 2015 6:31 AM ET

Media

Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The comapny was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a sub...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees

Phone:

212-708-7500

Fax:

212-708-7795

Key Executives for Nielsen Media Research, Inc.

Executive Vice President of Client Solutions
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Senior Vice President and Managing Director of Local Television Client Services
Compensation as of Fiscal Year 2015.

Nielsen Media Research, Inc. Key Developments

Nielsen Appoints Craig Johnson to Head Up Reach Portfolio in Southeast Asia, North Asia and Pacific

Nielsen appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience measurement (TAM), radio audience measurement (RAM), Consumer & Media View and advertising measurement (AIS) with immediate effect. Prior to joining Nielsen in 2006, Johnson spent a number of years working for one of Australia's national broadcast media owners. Johnson will relocate to Sydney, Australia. In his new role, Johnson will focus on driving Nielsen's leadership in the areas of TAM, RAM, Consumer & Media View and AIS.

4INFO Adds New Partners to Meet Rapid Growth

4INFO announced it has signed seven new partners to further expand the firm’s leadership in providing national brand advertisers access to data with unprecedented scale and accuracy in mobile. Agreements signed over the past few months include consumer data providers, ad effectiveness measurement solutions, and inventory partnerships that leverage 4INFO’s patented mobile technology to precisely deliver targeted advertising to 152 million mobile devices tied to 101 million U.S. households in a privacy-protected manner. New data measurement partnerships leverage 4INFO’s ability to tie mobile ad impressions to unique households to measure campaign sales lift. The company recently signed consumer data targeting and measurement partnerships with industry leaders, including: Experian Marketing Services, Datamyx, Nielsen (Nielsen Buyer Insights), 4INFO also signed inventory exchange partnerships, including: Rubicon Project, PubMatic, Smaato and Amobee.

Nielsen Presents at Milken Institute, Global Conference 2015, Apr-27-2015 03:45 PM

Nielsen Presents at Milken Institute, Global Conference 2015, Apr-27-2015 03:45 PM. Venue: 2025 Ave Of The Stars, Los Angeles, CA 90067, California, United States. Speakers: Mitch Barns, CEO.

Similar Private Companies By Industry

Company Name Region
Evertold Inc. United States
Satellite Media Solutions United States
Media-Max Inc. United States
Comcast Spotlight, LLC United States
The Graham Group, Inc. United States

Recent Private Companies Transactions

Type
Date
Target
No transactions available in the past 12 months.
 

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
Lawyers Committee for Civil Rights Under Law United States
NYC2012, Inc. United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact Nielsen Media Research, Inc., please visit --. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.