July 21, 2017 11:51 PM ET


Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The company was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July, 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a su...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees





Key Executives for Nielsen Media Research, Inc.

Executive Vice President of Client Solutions
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Compensation as of Fiscal Year 2017.

Nielsen Media Research, Inc. Key Developments

Nielsen Presents at 21st-Annual CONNECTIONS: The Premier Connected Home, May-23-2017

Nielsen Presents at 21st-Annual CONNECTIONS: The Premier Connected Home, May-23-2017 . Venue: Hyatt Regency, San Francisco Airport, San Francisco, California, United States. Speakers: Jean-Pierre Abello, Sr Director, Global Engineering R&D.

Nielsen Announces the Launch of Total Channel Solution

Nielsen has announced the launch of Total Channel solution. For the first time, Nielsen clients will be able to unify all data sets they have access to from any data, proprietary or third party, across multiple platforms to achieve a comprehensive, total channel view of their business performance. Nielsen's Total Channel Solution enables coverage of all channels, including measurement of specialty stores, e-commerce, mass outlets and department stores. This open data solution will provide the widest perspective of performance drivers, leveraging and integrating Nielsen content while augmenting data through models, comparisons and forecasts. This launch leverages an alliance with 1010data, utilizing its integration platform to bridge Nielsen's rich data sets, data science expertise and 1010data's big data engine to enable manufacturers and retailers to bring together all of the data they need to track, and ultimately grow, their business. Through Nielsen's Total Channel Solution, brands are uniquely empowered with a full picture view of all factors affecting their business. From metrics around customer management and retail measurement, to promotional effectiveness and competitive activity, crucial pieces of data are integrated and extended into a single platform. The next level of analysis is achieved through superior interpretation of all client data sets which when stitched together appropriately, reveal insights to help identify the true drivers behind sales performance.

Sun Broadcast Group Signs Multi-Year Licensing Agreement with Nielsen

Nielsen has announced that Sun Broadcast Group has signed a multi-year licensing agreement for Nielsen's Radio's All Dimension Audience Research, or RADAR, Network Ratings. Nielsen's RADAR is the standard currency for national network radio ratings. With the addition of Sun Broadcast Group, Nielsen now measures seven network organizations representing more than 40 sales radio networks. RADAR-reported radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from PPM panelists and Diary respondents. This added accountability allows RADAR to provide the best available forecast of a network's audience delivery. Sun Broadcast Group's Sun Select Network will be reported in RADAR effective with a special tabulation in December 2015 and then be included in the full ratings software suite with the RADAR 128 release in March 2016.

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