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November 30, 2015 5:42 AM ET


Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The comapny was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a sub...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees





Key Executives for Nielsen Media Research, Inc.

Executive Vice President of Client Solutions
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Senior Vice President and Managing Director of Local Television Client Services
Compensation as of Fiscal Year 2015.

Nielsen Media Research, Inc. Key Developments

Nielsen Presents at 2015 Credit Suisse China Investment Conference, Nov-04-2015 12:00 PM

Nielsen Presents at 2015 Credit Suisse China Investment Conference, Nov-04-2015 12:00 PM. Venue: Grand Hyatt Shanghai, Jin Mao Tower, 88 Century Avenue, Pudong, Shanghai, 200121, China. Speakers: Rachel Ma, Head of CPG Consumer Insights.

Nielsen Presents at 7th Annual Australian & New Zealand Investment Conference 2015, Oct-21-2015 03:15 PM

Nielsen Presents at 7th Annual Australian & New Zealand Investment Conference 2015, Oct-21-2015 03:15 PM. Venue: Sydney, New South Wales, Australia. Speakers: Kosta Conomos, Executive Director - Retail Industry Group.

Nielsen Launches APIS for Overnight National and Local TV Data

Nielsen announced the launch of application programming interfaces (APIs) for Nielsen's overnight national and local TV data. The new APIs will enable fast, flexible, on-demand access to Nielsen data. This launch follows a successful test run with clients this summer, including AMC Networks, Discovery Communications, Disney-ABC Television Group, Fox Broadcasting Co., IPG Mediabrands and Univision Communications. Nielsen's national TV APIs will launch next week, followed by local TV APIs in November. Nielsen's APIs unlock a range of new benefits for clients providing a direct pipeline into their internal systems. Clients can leverage these APIs to conduct powerful ad-hoc analyses that involve large volumes of data, including custom analytics and mobile dashboards. Nielsen has been working in beta mode with many clients over the past several months to collect feedback and improve the APIs. Nielsen's TV APIs provide clients faster, more flexible access to data to feed into their preferred business intelligence tools or proprietary internal dashboards, such as financial forecasting tools. They also reduce manual effort involved in "stitching" data together from multiple reports using scripted, programmatic API calls. Additionally, clients can use the APIs to pull Nielsen data into their own internal databases allowing them to conduct different kinds of ad hoc analyses.

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