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February 13, 2016 1:43 PM ET


Company Overview of Nielsen Media Research, Inc.

Company Overview

Nielsen Media Research, Inc. offers research and consulting services to the media and entertainment industry. The company provides television audience measurement, target rating point analysis, industry survey, reporting, and media consulting services. Additionally, it offers product placement and business intelligence services. The company provides its services to the broadcast networks, cable networks, Spanish language television, and national syndicators. The comapny was formerly known as Cognizant Corporation and changed its name to Nielsen Media Research, Inc. in July 1998. The company was founded in 1996 and is based in New York, New York. Nielsen Media Research, Inc. operates as a sub...

299 Park Avenue

New York, NY 10171

United States

Founded in 1996

3,100 Employees





Key Executives for Nielsen Media Research, Inc.

Executive Vice President of Client Solutions
Chief Research Officer
Senior Vice President of A2/M2 Client Services
Senior Vice President of Nielsen Tracking Services
Senior Vice President and Managing Director of Local Television Client Services
Compensation as of Fiscal Year 2015.

Nielsen Media Research, Inc. Key Developments

Sun Broadcast Group Signs Multi-Year Licensing Agreement with Nielsen

Nielsen has announced that Sun Broadcast Group has signed a multi-year licensing agreement for Nielsen's Radio's All Dimension Audience Research, or RADAR, Network Ratings. Nielsen's RADAR is the standard currency for national network radio ratings. With the addition of Sun Broadcast Group, Nielsen now measures seven network organizations representing more than 40 sales radio networks. RADAR-reported radio networks provide Nielsen with commercial clearance records from thousands of affiliated radio stations, which are merged with listening information from PPM panelists and Diary respondents. This added accountability allows RADAR to provide the best available forecast of a network's audience delivery. Sun Broadcast Group's Sun Select Network will be reported in RADAR effective with a special tabulation in December 2015 and then be included in the full ratings software suite with the RADAR 128 release in March 2016.

Nielsen Presents at Bloomberg ASEAN Summit, Dec-03-2015 02:50 PM

Nielsen Presents at Bloomberg ASEAN Summit, Dec-03-2015 02:50 PM. Venue: Siam Kempinski Hotel, Bangkok, Thailand. Speakers: Suresh Ramalingam, Managing Director, Thailand, Vietnam & Myanmar.

Nielsen Presents at 2015 Credit Suisse China Investment Conference, Nov-04-2015 12:00 PM

Nielsen Presents at 2015 Credit Suisse China Investment Conference, Nov-04-2015 12:00 PM. Venue: Grand Hyatt Shanghai, Jin Mao Tower, 88 Century Avenue, Pudong, Shanghai, 200121, China. Speakers: Rachel Ma, Head of CPG Consumer Insights.

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