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September 05, 2015 12:12 AM ET

Internet Software and Services

Company Overview of Tumblr, Inc.

Company Overview

Tumblr, Inc. provides Tumblr, a platform for making a blog and putting whatever a client wants on it, including stories, photos, GIFs, TV shows, links, quips, dumb jokes, smart jokes, spotify tracks, mp3s, videos, fashion, art, and deep stuff. The company was founded in 2007 and is based in New York, New York. As of June 20, 2013, Tumblr, Inc. operates as a subsidiary of Yahoo! Inc.

35 East 21st Street

Ground Floor

New York, NY 10010

United States

Founded in 2007





Key Executives for Tumblr, Inc.

Founder and Chief Executive Officer
Community Director
Creative Director
Director of Sysops
Compensation as of Fiscal Year 2015.

Tumblr, Inc. Key Developments

NetBase Secures Firehose Partnership with Tumblr

NetBase has secured a firehose partnership with Tumblr. This partnership will provide access to the feed of all public activity on the Tumblr platform. The partnership will grow NetBase index by more than 30 billionTumblr posts by year-end and provide greater depth of insight and broader reach for brands and agencies. NetBase customers will gain a more comprehensive view into the conversations occurring between members of the Tumblr community " most of whom are between the ages of 18 and 34 and engaging on the platform for its highly unique, creative, and visual content. The NetBase platform will enable NetBase customers to: View and analyze publicly available posts, images, videos, and links; Track post volume over time and top posts; and Gain insight into popular topics and sentiment across the platform. Tumblr analytics will become available to NetBase customers starting May 8, 2015.

Viacom and Tumblr Team Up to Deliver Co-Branded Campaigns for Top Shows and Events, Launching with the 2014 MTV Movie Awards in April

Viacom Inc. and Tumblr announced an exclusive partnership to deliver co-branded content campaigns during the 2014 Upfront Season for advertisers on Tumblr. The campaigns will combine Tumblr's suite of ad products with custom content developed for the Tumblr platform by Viacom. The content will connect to the most popular shows and events across Viacom's portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. The partnership will launch as early as the '2014 MTV Movie Awards,' before, during and after which MTV will post images, videos, animated .gifs and other interactive content to Tumblr that connects to the show. The content will showcase everything from 'Movie Awards' categories, presenters, nominees and winners, to its most over-the-top and buzzworthy moments and performances. The '2014 Movie Awards' will air live on April 13, 2014 at 9/8c on MTV.

Marketwired Integration with Tumblr Firehose Offers New Level of Social Intelligence for Brand Marketers

Marketwired announced the integration of the full set of Tumblr data from its firehose into its social data platform, offering clients real-time access to social data from one of the larger and fastest-growing social networks in the world. This new partnership with Tumblr, which currently touts more than 168 million blogs, enhances Marketwired's already-robust social analytics platform, powered by Sysomos, and will empower marketers with the deepest set of social networking and blog content. Marketwired's access to the Tumblr firehose will be enabled through a newly signed partnership with Gnip. Tumblr conversations are particularly powerful tools for marketers as they provide deep insight into trends, brands, and industry segments captivating the attention of consumers and allowing them to articulate what they want, need and enjoy. This level of influencer identification helps marketers shape their message and channel of communications to best reach those influencers that matter for better business impact and ROI. The Tumblr data set further solidifies Marketwired social listening and monitoring solutions, MAP and Heartbeat, as the preferred CMO choice for access to a deeper and richer set of social data and intelligence.

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