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February 14, 2016 6:28 PM ET

Internet Software and Services

Company Overview of Tumblr, Inc.

Company Overview

Tumblr, Inc. provides Tumblr, a platform for making a blog and putting whatever a client wants on it, including stories, photos, GIFs, TV shows, links, quips, dumb jokes, smart jokes, spotify tracks, mp3s, videos, fashion, art, and deep stuff. The company was founded in 2007 and is based in New York, New York. As of June 20, 2013, Tumblr, Inc. operates as a subsidiary of Yahoo! Inc.

35 East 21st Street

Ground Floor

New York, NY 10010

United States

Founded in 2007





Key Executives for Tumblr, Inc.

Founder and Chief Executive Officer
Community Director
Creative Director
Director of Sysops
Compensation as of Fiscal Year 2015.

Tumblr, Inc. Key Developments

TLI Communications GmbH Files Patent Infringement Lawsuits Against Tumblr, Instagram, Pinterest, and Twitter in Germany

Marathon Patent Group, Inc. announced that its wholly-owned subsidiary TLI Communications GmbH has filed a patent infringement lawsuits against Tumblr, Instagram, Pinterest, and Twitter in the Regional Court of Munich in Germany. TLI Communications is claiming infringement of the German part of European patent 0 814 611 B1 by the Internet service Tumblr operated by Tumblr, Inc., the Internet service Instagram operated by Instagram LLC, the Internet service Twitter operated by Twitter Inc. and Twitter Germany GmbH, and the Internet service Pinterest operated by Pinterest, Inc. and Pinterest Germany GmbH, as well as the associated application software for smartphones and tablet computers for each aforementioned service. The application software can be used on devices with all current operating systems: iOS (Apple), Android (e.g. Samsung) or Windows (e.g. Microsoft Lumia).

NetBase Secures Firehose Partnership with Tumblr

NetBase has secured a firehose partnership with Tumblr. This partnership will provide access to the feed of all public activity on the Tumblr platform. The partnership will grow NetBase index by more than 30 billionTumblr posts by year-end and provide greater depth of insight and broader reach for brands and agencies. NetBase customers will gain a more comprehensive view into the conversations occurring between members of the Tumblr community " most of whom are between the ages of 18 and 34 and engaging on the platform for its highly unique, creative, and visual content. The NetBase platform will enable NetBase customers to: View and analyze publicly available posts, images, videos, and links; Track post volume over time and top posts; and Gain insight into popular topics and sentiment across the platform. Tumblr analytics will become available to NetBase customers starting May 8, 2015.

Viacom and Tumblr Team Up to Deliver Co-Branded Campaigns for Top Shows and Events, Launching with the 2014 MTV Movie Awards in April

Viacom Inc. and Tumblr announced an exclusive partnership to deliver co-branded content campaigns during the 2014 Upfront Season for advertisers on Tumblr. The campaigns will combine Tumblr's suite of ad products with custom content developed for the Tumblr platform by Viacom. The content will connect to the most popular shows and events across Viacom's portfolio, which includes MTV, VH1, CMT, Nickelodeon, COMEDY CENTRAL, TV Land, Spike and more. The partnership will launch as early as the '2014 MTV Movie Awards,' before, during and after which MTV will post images, videos, animated .gifs and other interactive content to Tumblr that connects to the show. The content will showcase everything from 'Movie Awards' categories, presenters, nominees and winners, to its most over-the-top and buzzworthy moments and performances. The '2014 Movie Awards' will air live on April 13, 2014 at 9/8c on MTV.

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