March 06, 2015 4:56 AM ET

Textiles, Apparel and Luxury Goods

Company Overview of TAG Heuer International SA

Company Overview

TAG Heuer International SA manufactures watches for men and women. The company also offers mobile phones; eyewear, such as optics and sunglasses; and leather goods and accessories, including wallets, belts, jackets, bags, cufflinks, bracelets, rings, and watch accessories. It sells its products through authorized e-retailers, stores, and its boutiques in Switzerland and internationally. TAG Heuer International SA was formerly known as Heuer Watchmaking Company and changed its name to TAG Heuer International SA in 1985. The company was founded in 1860 and is based in La Chaux de Fonds, Switzerland. TAG Heuer International SA operates as a subsidiary of LVMH Moet Hennessy Louis Vuitton SA.

6A rue Louis-Joseph Chevrolet

La Chaux de Fonds,  2300


Founded in 1860

729 Employees


41 32 919 80 00


41 32 919 90 00

Key Executives for TAG Heuer International SA

Interim Chief Executive Officer
President of Lvmh Watch & Jewellery Southeast Asia
Executive Vice President
General Manager
Executive Officer
Compensation as of Fiscal Year 2014.

TAG Heuer International SA Key Developments

TAG Heuer Seeks Acquisitions

TAG Heuer International SA is pushing ahead with plans for a smartwatch to more directly compete with the likes of the Apple Watch and may make acquisitions to help drive the strategy, its head said on December 16, 2014. Chief Jean-Claude Biver said he had struck several partnerships and was mulling purchases to help come up with an original upmarket offering. "We started on the project about four months ago. We have done several partnerships and might also do acquisitions," Biver said.

TAG Heuer Announces Executive Changes

Stephane Linder, chairman and chief executive of TAG Heuer, part of LVMH, stepped down on December 10, 2014 and Jean-Claude Biver, head of LVMH's watch business, took over as interim CEO. The watchmaker announced Linder's sudden resignation in a short notice late on December 10, 2014, saying he was set to pursue other professional challenges.

TAG Heuer to Open its Third Store in Australia at Precision Group's Macarthur Central in Brisbane

TAG Heuer is set to open its third store in Australia at Precision Group's MacArthur Central in Brisbane. The company will take a 10-year lease occupying a high profile corner on Edward and Elizabeth Streets.

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