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November 25, 2015 7:27 AM ET

Textiles, Apparel and Luxury Goods

Company Overview of TAG Heuer International SA

Company Overview

TAG Heuer International SA manufactures watches for men and women. The company also offers pairing watches; eyewear, such as optics and sunglasses; and leather goods and accessories, including wallets, belts, jackets, bags, cufflinks, bracelets, rings, and watch accessories. It sells its products through authorized e-retailers, stores, and its boutiques in Switzerland and internationally. TAG Heuer International SA was formerly known as Heuer Watchmaking Company and changed its name to TAG Heuer International SA in 1985. The company was founded in 1860 and is based in La Chaux de Fonds, Switzerland. TAG Heuer International SA operates as a subsidiary of LVMH Moët Hennessy Louis Vuitton SA.

6A rue Louis-Joseph Chevrolet

La Chaux de Fonds,  2300


Founded in 1860

729 Employees


41 32 919 80 00


41 32 919 90 00

Key Executives for TAG Heuer International SA

Chief Executive Officer
President of Lvmh Watch & Jewellery Southeast Asia
Executive Vice President
General Manager
Executive Officer
Compensation as of Fiscal Year 2015.

TAG Heuer International SA Key Developments

TAG Heuer and JD.Com, Inc. Announce Exclusive e-Commerce Partnership, Inc. together with TAG Heuer announced an exclusive e-commerce partnership to include the establishment of TAG Heuer's first China online store on's marketplace platform. The TAG Heuer store will offer product lines specially selected for China's increasingly sophisticated online consumers, featuring cutting-edge designs across multiple price points. The store will also feature a 360-degree "virtual" product display where consumers can experience products prior to purchasing.'s support in brand marketing, logistics, payment and after-sales service will help ensure that customers enjoy a first-rate online shopping experience. To mark the opening of its first China online store, Tag Heuer will launch sales of its "TAG Heuer Formula One Women G.E.M. special edition" wristwatch in the Chinese market for a limited time exclusively on the platform.

Tag Heuer Plans to Close Hong Kong Shop

Tag Heuer, is planning to close one of its directly operated shops in Hong Kong due to the high rent and lower sales.

Google Inc. to Collaborate with Intel Corp. and TAG Heuer

Google Inc., Intel Corp. and TAG Heuer announced that they will collaborate to develop a Swiss smartwatch, powered by Intel technology and Android Wear, which will compete directly against Apple's (AAPL) new smartwatch.

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