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February 07, 2016 10:54 AM ET


Company Overview of Cross MediaWorks, LLC

Company Overview

Cross MediaWorks, LLC provides multi-platform media services. The company offers unwired cable networks for media buyers and advertisers, as well as provides advertising agencies and marketing companies with cable exposure. It also operates a media representation company for long-form (infomercials), short form (direct response), religion, home shopping, and special interest programs for broadcasters, vendors to telecasters, religious ministries, home-shopping networks, and specialty programmers (outdoor, sports, real estate, etc.). In addition, the company operates an advertising and media sales company that helps broadcast stations, cable operators, satellite and telephony operators, and p...

15849 North 77th Street

Scottsdale, AZ 85260

United States

Founded in 2007





Key Executives for Cross MediaWorks, LLC

Chief Executive Officer
Chief Operating Officer and Chief Technology Officer
Chief Revenue Officer
Vice President of Charitable Groups Media Division
Compensation as of Fiscal Year 2015.

Cross MediaWorks, LLC Key Developments

Cross MediaWorks Announces Management Changes

Cross MediaWorks has acquired BlackArrow. Nick Troiano, CEO of BlackArrow, will serve as CEO of Cross MediaWorks, and Stephanie Mitchko-Beale, CTO of Cross MediaWorks will assume CTO/COO responsibilities. Troiano, a media executive with Maven Networks and Yahoo!, has guided BlackArrow's growth since joining the company as president in 2009. Mitchko-Beale joined Cross MediaWorks in 2014 after having pioneered deployment of advanced advertising during a 15-year career with Cablevision Systems Corp. Troiano will join Barry Baker and Bob Wright, senior advisors to Lee Equity Partners, on the board of directors of Cross MediaWorks. Baker previously headed Boston Ventures' communications and entertainment practices, and was CEO of USA Interactive, parent company of USA Networks, Sinclair Communications and River City Broadcasting. Wright formerly was chairman and CEO of NBCUniversal and was a vice chairman and executive officer of GE.

Cross MediaWorks Appoints Stephanie Mitchko-Beale as Chief Technology Officer

Stephanie Mitchko-Beale, a highly regarded technology professional in the cable industry, has joined Cross MediaWorks as its Chief Technology Officer. In this new role, Mitchko-Beale will be responsible for leading the advancement of data-enhanced advertising solutions, including addressable and advanced advertising for Cross MediaWorks. Mitchko-Beale was most recently the Senior Vice President of Video Infrastructure Software at Cablevision Systems Corporation, where she was responsible for developing technology and infrastructure to support Video-On-Demand, Subscription Video-On-Demand and advanced interactive applications for Digital Television and Broadband. During her 15 years at Cablevision, Mitchko-Beale was a pioneer in the deployment of advanced advertising applications such as development of linear advanced advertising applications like telescoping, addressable targeting and dynamic ad insertion. She also developed e-commerce sites supporting online distribution of modems and, recently, cloud-based Digital Video Recorder (DVR) systems.

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