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November 24, 2015 6:52 PM ET

Internet Software and Services

Company Overview of Verve Wireless, Inc.

Company Overview

Verve Wireless, Inc. provides Software-as-a-Service based location-based mobile advertising solutions for retail, auto, CPG, restaurants, and other drive-to-retail brand advertisers. It offers Consumer Segments that use a combination of real-world location-derived user attributes, as well as rich offline demographic and transactional data to build unique profiles of mobile consumers; and Local Merchant Offers platform that is used by multi-location retailers, franchise groups, and aggregators of small and medium sized business to enable their stores or SMB clients to create, manage, and track dynamic location-based mobile advertisements to reach consumers near their locations. The company’s ...

5973 Avenida Encinas

Suite 101

Carlsbad, CA 92008

United States

Founded in 2005





Key Executives for Verve Wireless, Inc.

Chief Executive Officer and Director
Age: 49
President, Chief Innovation Officer and Director
Chief Financial Officer
Age: 44
Chief Product Officer
Senior Vice President of Market Development
Compensation as of Fiscal Year 2015.

Verve Wireless, Inc. Key Developments

Verve Announces Executive Appointments

Verve has appointed Tim Gough to the position of vice president of insights and analytics, and Bryan Throckmorton to the role of vice president of enterprise data. Reporting to Verve's chief marketing officer, Julie Bernard, Gough is responsible for maximizing Verve's campaign analytics capabilities on behalf of clients, providing performance analysis that is rooted in action-oriented consumer observations and informs future campaign strategies and innovative tactics. Throckmorton, who will report to Verve's chief product officer, Brian Crook, leads the company's enterprise data strategy, partnering with Gough to implement process, data and technology solutions to power insight generation. Gough has spent the last ten years at customer science company dunnhumby, where, since 2013, he served as vice president of media solutions. Bryan Throckmorton was a vice president at Acxiom (ACXM), and most recently he was chief revenue officer at Big Cloud Analytics.

Verve Names Kevin Arrix Chief Revenue Officer

Verve announced the appointment of Kevin Arrix to the position of chief revenue officer, effective immediately. Reporting to Verve's chief executive officer, Nada Stirratt, Arrix will be responsible for maximizing revenue and expanding Verve's position in U.S. markets as well as overseas. Arrix joins Verve from SFX Entertainment, where he was executive vice president of worldwide brand partnerships. In this role, he served as chief revenue officer for Viggle, a mobile-based entertainment rewards platform. As revenue lead for SFX, Arrix oversaw global sales and business development and was responsible for the strategic direction and execution of SFX live events, media and content creation, as well as licensing.

Verve Mobile Announces Two Key Senior Management Appointments

Verve Mobile announced two key senior management appointments to its leadership team: Anna Hougart will serve as vice president of revenue operations and Walter Geer joins the company as vice president and creative director. Both Hougart and Geer will be based in Verve's headquarters in New York City. As vice president of revenue operations, Hougart will oversee Verve's ad operations and campaign performance analytics. Hougart joins Verve from Viggle, where she was responsible for all sales operations as the company launched its new ad platform, Viggle Audience Networks. Previously, Hougart was vice president of data and analytics at NTENT and director of business intelligence for MTV Networks at Viacom. In a second move, leading creative development and strategy will be Walter Geer. Most recently, Geer was vice president of product strategy at PointRoll where he was responsible for the company's innovation, design strategy and mobile and display product teams. Prior to PointRoll, Walter architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

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