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June 30, 2015 2:01 PM ET

Internet Software and Services

Company Overview of Verve Wireless, Inc.

Company Overview

Verve Wireless, Inc. provides Software-as-a-Service based location-based mobile advertising solutions for retail, auto, CPG, restaurants, and other drive-to-retail brand advertisers. It offers Consumer Segments that use a combination of real-world location-derived user attributes, as well as rich offline demographic and transactional data to build unique profiles of mobile consumers; and Local Merchant Offers platform that is used by multi-location retailers, franchise groups, and aggregators of small and medium sized business to enable their stores or SMB clients to create, manage, and track dynamic location-based mobile advertisements to reach consumers near their locations. The company’s ...

5973 Avenida Encinas

Suite 101

Carlsbad, CA 92008

United States

Founded in 2005





Key Executives for Verve Wireless, Inc.

Chief Executive Officer and Director
Age: 48
Co-Founder, President and Director
Chief Financial Officer
Age: 43
Chief Product Officer
Senior Vice President of Market Development
Compensation as of Fiscal Year 2014.

Verve Wireless, Inc. Key Developments

Verve Wireless Appoints Julie Bernard as New Chief Marketing Officer

Verve Mobile announced the appointment of Julie Bernard as the company's new chief marketing officer. Bernard, who brings over two decades of retail marketing experience, will direct the company's corporate, product, sales marketing and communications efforts. Bernard's appointment reflects the company's commitment to transforming the retail market through the use of location-driven mobile marketing. She will be based in the company's New York headquarters, reporting to chief executive officer, Nada Stirratt. Most recently, Bernard was senior vice president of customer strategy, data science and loyalty at Macy's, a role in which she helped Macy's deliver exciting and nationally recognized omnichannel marketing campaigns. Specifically, she was credited with building a best-in-class team that successfully executed inventive initiatives that drove sales and delivered customer relevance, including highly personalized communications and Macy's coalition loyalty program.

Verve Mobile Appoints Brad Herman as Chief Business Development Officer

Verve Mobile announced the appointment of Brad Herman to the newly created role of chief business development officer, effective immediately. In this key leadership role, Herman will report directly to Stirratt and will be responsible for Verve's go-to-market strategy and accelerating strategic partnerships and business development. Herman joins Verve from online video advertising platform Videology. As the company's chief media officer, Herman was responsible for all media operations, corporate development, product strategy, sales and publisher relations. Prior to Videology, Herman worked for Stirratt at MTV Networks, where he was senior vice president of digital operations. He will be based in Verve's Washington, D.C. office.

Verve Mobile Replaces Tom Macisaac with Nada Stirratt as Chief Executive Officer

Verve Mobile announced the appointment of Nada Stirratt to succeed Tom MacIsaac as chief executive officer, effective immediately. Stirratt will be based in the company's New York City office, making the Chelsea location the company's official new headquarters. Most recently, Stirratt was Acxiom's first chief revenue officer, responsible for the company's global client-facing initiatives, including sales, account management, delivery, analytics and consulting.

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