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November 26, 2015 5:06 AM ET

Internet Software and Services

Company Overview of DEMANDBASE, INC.

Company Overview

DEMANDBASE, INC. provides B2B marketing solutions for businesses worldwide. The company offers Demandbase, a cloud based ad targeting and Web personalization platform that provides marketers with ability to get results from their existing marketing technology; and provides advertising, personalization, conversion, and measurement solutions. It also provides account-based advertising and retargeting solutions; performance management and web analytic solutions; and consulting services. The company’s ad targeting and Web personalization solution enables marketers to connect campaigns directly to revenue. Its solutions and include Performance Manager, an application that gives CMOs a view across...

680 Folsom Street

Suite 400

San Francisco, CA 94107

United States

Founded in 2005





Key Executives for DEMANDBASE, INC.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Revenue Officer
Chief Product Officer
Senior Vice President of Engineering
Compensation as of Fiscal Year 2015.

DEMANDBASE, INC. Key Developments

Demandbase Launches Demandbase B2B Data Cloud

Demandbase announced the launch of the Demandbase B2B Data Cloud. The new data platform will serve the entire marketing and sales funnel from advertising through to CRM. It combines patented account-based identification technology using network IP addresses, behavioral intelligence, and third-party data with customer's first-party information. The B2B Data Cloud drives more effective advertising, personalization and sales programs by allowing customers to leverage an open data model that connects into hundreds of ad exchanges, marketing technologies and CRM systems. Demandbase has also announced Job Function Targeting, a feature within the company's Account-Based Advertising and Account-Based Retargeting solutions that leverages B2B behavioral data from its recent acquisition of WhoToo. This enables Demandbase customers to advertise to the right buyers and influencers within their most important target accounts. With Job Function Targeting, Demandbase provides the only advertising solution that is tailor-made for B2B-complete with superior account targeting, millions of business profiles, a proprietary real-time bidder built for B2B and an account-based performance dashboard.

Demandbase, Inc. Presents at Cloud & Beyond Conference 2015, Jun-11-2015 02:55 PM

Demandbase, Inc. Presents at Cloud & Beyond Conference 2015, Jun-11-2015 02:55 PM. Venue: Four Seasons Hotel Silicon Valley, East Palo Alto, California, United States.

Demandbase, Inc. Presents at JMP Securities Technology Conference, Mar-03-2015 12:30 PM

Demandbase, Inc. Presents at JMP Securities Technology Conference, Mar-03-2015 12:30 PM. Venue: Ritz-Carlton Hotel, 600 Stockton Street, San Francisco, CA 94108, United States.

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