September 30, 2016 5:34 PM ET

Internet Software and Services

Company Overview of DEMANDBASE, INC.

Company Overview

DEMANDBASE, INC. provides B2B marketing solutions for businesses worldwide. The company offers Demandbase, a cloud based ad targeting and Web personalization platform that provides marketers with ability to get results from their existing marketing technology; and provides advertising, personalization, conversion, and measurement solutions. It also provides account-based advertising and retargeting solutions; performance management and web analytic solutions; and consulting services. The company’s ad targeting and Web personalization solution enables marketers to connect campaigns directly to revenue. Its solutions and include Performance Manager, an application that gives CMOs a view across...

680 Folsom Street

Suite 400

San Francisco, CA 94107

United States

Founded in 2005





Key Executives for DEMANDBASE, INC.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Revenue Officer
Chief Product Officer
Senior Vice President of Engineering
Compensation as of Fiscal Year 2016.

DEMANDBASE, INC. Key Developments

Demandbase Announces Executive Appointments

Demandbase announced that Alan Fletcher was appointed to Chief Product Officer (CPO) and Aman Naimat to Senior Vice President of Technology. Fletcher and Naimat, both seasoned Oracle executives, served together as co-founders of data science company Spiderbook, which was acquired by Demandbase in June 2016. In their new roles, Fletcher and Naimat will drive Demandbase's product innovation forward as the company scales, ensuring Demandbase's continued leadership position in the Account-Based Marketing category.

Demandbase Launches Next Generation ABM Solution for Oracle Marketing Cloud

Demandbase launched a next generation ABM solution for Oracle Marketing Cloud. With Demandbase Account-Based Marketing Automation, B2B marketers can now implement account-specific campaigns directly in Oracle Eloqua Marketing Automation, accelerating conversion rates and driving revenue from qualified marketing leads. The Account-Based Marketing Automation solution is built on the Oracle Marketing AppCloud Framework and enables companies to run account based campaigns to their most important prospects and customers directly within Oracle Eloqua. ABM adoption is accelerating across industries and changing the way the B2B community measures marketing performance. SiriusDecisions states that more than 90% of companies call ABM a B2B must-have. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. The combination of Account-Based Marketing and marketing automation is a big step forward for the industry. With more than three billion web visits identified and appended each month, Demandbase has built the gold standard for account data that includes rich firmographic data and behavioral information. Demandbase Account-Based Marketing Automation leverages this to append companies' first party data by joining contacts to their corresponding accounts. With a layer of parent accounts, marketers can, for the first time, easily execute account-specific campaigns right from Oracle Eloqua. It also extends Oracle Eloqua's lead scoring to include an Account Score, which shows the level of engagement at the account level, rather than just among individuals. The new offering enhances Demandbase's portfolio of Account-Based Marketing solutions, including advertising, personalization, conversion and measurement solutions. Demandbase Account-Based Marketing Automation makes it easy to deliver significant customer experiences and helps to demonstrate marketing's impact on the business. B2B marketers can now use Oracle Eloqua to: Increase conversions by eliminating online form fields and dynamically appending submissions with more accurate and standard account data Automatically append historical lead and contact data with standardized account data; Enable account-based campaigns within Oracle Eloqua to improve nurturing processes; Leverage Demandbase's Account Score to trigger campaigns and workflow at the account level; Target the entire buyer committee from their most important accounts and deliver a consistent experience across the organization. With the ability to execute campaigns by accounts, sales and marketing teams can prioritize and align around the same specific accounts. The companies will discuss this news at Demandbase's Marketing Innovation Summit for B2B held on April 20-21 in San Francisco, where Akeroyd will be speaking.

DEMANDBASE, INC. Appoints George Rekouts as Senior Vice President of Engineering

DEMANDBASE, INC. announced that George Rekouts has joined as Senior Vice President (SVP) of Engineering. Rekouts brings extensive experience running engineering teams in the marketing ecosystem, having held leadership positions at a variety of companies including xAd, Efficient Frontier, Adobe, MediaPlex and Value Click.

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