October 01, 2016 12:23 AM ET

Hotels, Restaurants and Leisure

Company Overview of Friendly's Ice Cream, LLC

Company Overview

Friendly's Ice Cream, LLC owns and operates full-service restaurants. It offers ice cream cartons, rolls, and cakes; sundae cups; lunch and dinner, including beef burgers, sandwiches, appetizers, salads, entrees, soups, and sides; ice cream desserts; bars and cones; and gift cards. The company also offers franchise opportunities. It also distributes its products through retail locations in the United States. Friendly's Ice Cream, LLC was formerly known as Sundae Group Holdings II, LLC. Friendly's Ice Cream, LLC was founded in 1935 and is based in Wilbraham, Massachusetts.

1855 Boston Road

Wilbraham, MA 01095

United States

Founded in 1935

12,800 Employees

Phone:

484-766-1082

Fax:

413-543-5844

Key Executives for Friendly's Ice Cream, LLC

Chief Executive Officer and President
Age: 50
Chief Operating Officer and Executive Vice President
Senior Vice President, General Counsel and Secretary
Chief Development Officer and Senior Vice President
Executive Vice President of Retail and Manufacturing
Compensation as of Fiscal Year 2016.

Friendly's Ice Cream, LLC Key Developments

Friendly's Ice Cream, LLC Expands Iconic Sundae Cup Lineup

Friendly's Ice Cream, LLC introduced ten all-new, one-of-a-kind sundae cups to supermarket freezers across the Northeast. Available now at local grocery stores, ice cream enthusiasts can take their pick of eight new everyday flavors, including Strawberry Cake Krunch and Cherry Chocolate Chunk, along with two limited edition options like Wattamelon, a unique take on Friendly's beloved Wattamelon Roll, and Crayola Color Me Sundae, a sundae cup version of Friendly's Crayola Decorate Your Own Ice Cream Cake. A staple at birthday parties and a must-have for everyday celebrations, Friendly's sundae cups provide an element of convenience with their individual sizing and tops, which allow for easy, on-the-go snacking and storage. Friendly's newest additions to the sundae cup family include the following rich and creamy flavors: Candy Bar (nougat ice cream covered with rich fudge and caramel topping, milk chocolate chips and chocolate-coated peanuts); Chocolate Cake Krunch(layers of chocolate ice cream separated chocolaty crunchies, all topped with fudge and additional chocolaty crunchies); Salted Caramel Cake Krunch (two layers of salted caramel ice cream separated by a layer of chocolaty crunchies topped with caramel sauce and more chocolaty crunchies); Cherry Chocolate Chunk (cherry ice cream with real cherry pieces topped with fudge, whipped topping and chocolate flakes); Heath® (toffee ice cream loaded with Heath candy that's topped with caramel, fudge and chocolate flakes); Strawberry Cake Krunch (layers of strawberry and vanilla ice cream separated by layer of pink & white vanilla crunchies, topped with strawberry sauce, whipped topping and more crunchies); Original Chocolate Fudge (chocolate ice cream topped with fudge, whipped topping and chocolate chunks); Original Caramel Sundae (vanilla ice cream topped with caramel sauce, whipped topping and chocolate chunks); Crayola Color Me Sundae (layers of green and yellow vanilla-flavored ice cream topped with blue marshmallow whipped topping and colored sprinkles); and, Wattamelon (refreshing watermelon sherbet mixed with chocolate chips that's topped with green icing and chocolate flakes). Friendly's sundae cups retail for $1.49-$1.69 and are available for purchase in select local grocery stores in Vermont, New York, Maine, New Jersey, Massachusetts, Rhode Island, New Hampshire, Maryland, Pennsylvania, Delaware and Connecticut. The limited edition Wattamelon sundae cup will be available March through September, and the Crayola Color Me Sundae will be available March through January. Friendly's new sundae cups will be sold in conjunction with the brand's existing six sundae cup flavors, which include Original Fudge, REESE'S® Peanut Butter Cup, REESE'S® Pieces, Ice Cream Cake, Jim Dandy®, and Cookie Dough.

Friendly's Ice Cream, LLC Presents at Finance & Growth Conference, Mar-14-2016

Friendly's Ice Cream, LLC Presents at Finance & Growth Conference, Mar-14-2016 . Venue: Cosmopolitan Hotel, Las Vegas, Nevada, United States. Speakers: John M. Maguire, Chief Executive Officer and President.

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Recent Private Companies Transactions

Type
Date
Target
Merger/Acquisition
May 9, 2016
Friendly's Ice Cream, LLC, Manufacturing and retail ice cream business
 

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