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July 28, 2015 6:29 PM ET

Capital Markets

Company Overview of Investment Funds Direct Limited

Company Overview

Investment Funds Direct Limited, trading as Fundsdirect, provides an online fund supermarket that offers investors the opportunity to purchase funds from fund management companies. It offers investors a comprehensive research centre containing detailed fund information, consolidated portfolio valuation services, in-depth portfolio analysis tools, the ability to compare groups of funds, and regularly updated fund information. The company was founded in 1982 and is based in Bath, United Kingdom.

Trimbridge House

Trim Street

Bath,  BA1 1HB

United Kingdom

Founded in 1982


44 8456 005 361

Key Executives for Investment Funds Direct Limited

Managing Director
Executive Chairman
Executive Finance Director
Executive Operations Director
Sales & Marketing Director
Compensation as of Fiscal Year 2015.

Investment Funds Direct Limited Key Developments

Ascentric Appoints Sarah Lyons as Head of Marketing

Ascentric has hired Sarah Lyons as head of marketing. Lyons joins from Axa Wealth, where she was senior marketing manager for the Elevate platform.

Ascentric Announces Executive Changes

Royal London has appointed one of its executives to be the managing director of Ascentric. Jon Taylor is currently chief executive of Royal London CIS, will join Ascentric as the managing director in January 2015. He will replace Hugo Thorman, who will become chairman of the company. Both appointments are subject to regulatory approval.

IFDL Calls Off Fundsdirect Sale

Investment Funds Direct Limited( IFDL) has called off the sale of its direct-to-consumer platform Fundsdirect after bidders failed to reach the firm's asking price. Hugo Thorman, Managing Director of IFDL, said the company had made the decision to keep the business as it had not received an offer which matched its valuation of the platform. "We felt the offers didn't reach a reasonable figure for the value of the income stream," he said. "We had many offers from a wide range of places who wanted to get into the direct to consumer market, including advisory firms, providers and other platforms. We're not negotiating with anyone anymore and [we are] keeping it unless someone comes up with a super price."

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