August 25, 2016 4:36 PM ET

Internet Software and Services

Company Overview of PubMatic, Inc.

Company Overview

PubMatic, Inc. provides programmatic advertising platform for publishers and brands. It offers PubMatic Analytics, which provides analytics, intelligence, and reporting that result in real-time optimization; One Platform solution for real-time bidding (RTB) auctioning of digital assets; Video RTB solution for private marketplaces, VPAID/VAST compatibility, multiple formats, granular reporting, and consulting; mobile software development kits; PubConnect, which enables to build a custom-built network or exchange; PubDirect, which is a suite of capabilities for direct and indirect sales; and PubLink, an integration layer that provides a suite of tools for the integration of software among publ...

305 Main Street

First Floor

Redwood City, CA 94063

United States

Founded in 2006

Phone:

650-331-3485

Fax:

650-331-2810

Key Executives for PubMatic, Inc.

Co-Founder, Chief Executive Officer and Director
President
Founder and Chairman
Co-Founder and Senior Vice President of Engineering
Co-Founder and Chief Technology Officer
Compensation as of Fiscal Year 2016.

PubMatic, Inc. Key Developments

PubMatic and Proxama Partner on Automated Beacon Marketing

PubMatic announced its partnership with Proxama PLC to exclusively power the automation of ad buying for media buyers and sellers across its portfolio of apps. PubMatic will provide Proxama with a leading private marketplace (PMP), enabling brands and agencies working with Proxama to see the premium ad space available before deciding which placements to invest in. Proxama will work with PubMatic to drive its programmatic strategy across its app inventory. Proxama’s apps on Android and iOS devices trigger contextually relevant notifications when in proximity to a Bluetooth beacon which awakens the app, where a relevant and timely ad is served. Brands can capitalise on the consumer’s exact physical context and dwell time to deliver ads to an audience with a higher tendency to engage.

PubMatic Launches Private Marketplace Guaranteed

PubMatic announced the launch of Private Marketplace Guaranteed (PMP-G) deals that bring together the certainty and premium audiences of direct deals to the advanced audience targeting of programmatic. Additionally, buyers using PubMatic Curated Audiences capabilities can now segment and target audiences at scale in the same guaranteed environment with the packaging of multiple private marketplace (PMP) offers from various publishers, all under a multi-publisher single deal ID.

PubMatic Announces the Launch of Enterprise-Grade Wrapper Solution for Publishers

PubMatic announced the launch of the market’s first enterprise-grade wrapper solution for publishers that solves for the current inefficiencies in header tag management and measurement. The new wrapper solution is available to publishers free of charge backed by full technical support and analytics. Unlike other offerings, PubMatic’s complete wrapper solution enables the holistic management of all header bidding partners and provides a transparent, real-time view into bid activity and volume, monetization and latency metrics. PubMatic is working with more than twelve publishers in North America and Europe on this new wrapper solution. Existing wrapper tags are complicated and require extensive resources for integration. As compared to other wrapper offerings in market, PubMatic’s wrapper solution reduces integration time by up to 80%, which is critical to publishers with limited technical resources. Prior, publishers needed to rely on engineering teams for tag management and integration. Now, publishers can easily configure and measure all of their header bidders through a powerful, intuitive user interface. PubMatic’s solution allows publishers to focus on their business and leave the tactical work to an experienced technology partner. PubMatic’s wrapper solution solves for common inefficiencies in ad serving, drives sustainable monetization and allows publishers to make smarter decisions, including: Streamlined Integration: Publishers can manage their header bidding tags easily and efficiently, eliminating difficult integrations by reducing the need to implement each header bidding tag separately. Ad operations teams are able to regain control of the ad decisioning process without having to rely on engineering teams for long, arduous integrations that require significant manual work. Intuitive Powerful UI: The rich user interface allows publishers to move beyond the back-end coding and workarounds found in current offerings. The PubMatic UI provides greater control over demand sources for the publisher. Granular controls allow publishers to block high latency and low performing partners from bidding, helping to maximize revenue on each impression. In addition, publishers can easily implement customized page-level latency settings based on consumers’ expectations. Enterprise Grade Analytics: The real-time analytics and reporting platform enables a holistic view of a publisher’s header bidding partners, with a detailed analysis of metrics around volume, latency and monetization including bid rates, win ratios, and average CPMs, in an easy-to-access dashboard allowing for easy testing and optimization. These detailed insights allow publishers to identify their strongest header tags based on performance.

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