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November 25, 2015 8:09 PM ET

Internet Software and Services

Company Overview of PubMatic, Inc.

Company Overview

PubMatic, Inc. provides programmatic advertising platform for publishers and brands. It offers PubMatic Analytics, which provides analytics, intelligence, and reporting that result in real-time optimization; One Platform solution for real-time bidding (RTB) auctioning of digital assets; Video RTB solution for private marketplaces, VPAID/VAST compatibility, multiple formats, granular reporting, and consulting; mobile software development kits; PubConnect, which enables to build a custom-built network or exchange; PubDirect, which is a suite of capabilities for direct and indirect sales; and PubLink, an integration layer that provides a suite of tools for the integration of software among publ...

305 Main Street

First Floor

Redwood City, CA 94063

United States

Founded in 2006





Key Executives for PubMatic, Inc.

Co-Founder, Chief Executive Officer and Director
Founder and Chairman
Co-Founder and Senior Vice President of Engineering
Co-Founder and Chief Technology Officer
Compensation as of Fiscal Year 2015.

PubMatic, Inc. Key Developments

Sony Mobile Communications Taps PubMatic to Power Advertising Solution for Premium Mobile Apps

PubMatic announced it has been selected by Sony Mobile Communications to exclusively power the programmatic advertising and ad serving for the in-app advertising inventory on a number of its premium mobile apps. In addition, Sony Mobile is leveraging PubMatic's software development kit (SDK) to power its in-app advertising experience.

PubMatic Appoints Sudipto Das as Country Manager

PubMatic appointed Sudipto Das as its country manager for India. Das will primarily be responsible for leading PubMatic's sales in India, working to maintain and create new publisher relationships for the company in this mobile-first region. He will be based in New Delhi and report to Jason Barnes, vice president, Asia Pacific, PubMatic. Das was the head of video, strategy and monetisation at NDTV Convergence, where he led the company's video business. Prior to that, he served as director - strategic accounts at LinkedIn India, from 2010-2013, and built the platform's B2B business. He has also held other strategic positions at Yahoo! India and ESPN Software India.

PubMatic Introduces Next Generation Discovery and Planning Console for Buyers

PubMatic announced the launch of its second generation Media Buyer Console. New functionality enables buyers to quickly discover qualified inventory across all available formats and channels in private marketplaces (PMPs). Benefits include: Featured Offers: Much like a storefront, the Media Buyer Console 2.0 dashboard proactively surfaces seasonal and featured offers empowering buyers to quickly discover premium inventory to reach relevant audiences. Superior Search: The console’s search capabilities include targeted search filters and a powerful real-time offer matching function. Deal Health Monitoring: Buyer and seller friction in private marketplaces can be substantially reduced through a set of proprietary deal health tools within Media Buyer Console 2.0. Deal health monitoring provides buyers with proactive recommendations that solve private marketplace performance issues, and customization features enable buyers to select the most important metrics, so that they can improve the campaign performance of their private marketplace buys. Industry First Campaign ID: PubMatic enables buyers to rapidly scale multi-publisher PMP packages across a single deal ID. PubMatic’s Campaign ID brings the scale of the open exchange to the brand-safe premium environment of the private marketplace. Media Buyer Console 2.0 is the latest version of PubMatic’s platform for buy-side partners. Media buyers of all types can buy with confidence and optimize campaign performance in real-time. PubMatic also provides access to Programmatic Direct inventory discovery, transactions and analytics via API.

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