Internet Software and Services
Company Overview of PubMatic, Inc.
PubMatic, Inc. provides programmatic advertising platform for publishers and brands. It offers PubMatic Analytics, which provides analytics, intelligence, and reporting that result in real-time optimization; One Platform solution for real-time bidding (RTB) auctioning of digital assets; Video RTB solution for private marketplaces, VPAID/VAST compatibility, multiple formats, granular reporting, and consulting; mobile software development kits; PubConnect, which enables to build a custom-built network or exchange; PubDirect, which is a suite of capabilities for direct and indirect sales; and PubLink, an integration layer that provides a suite of tools for the integration of software among publ...
305 Main Street
Redwood City, CA 94063
Founded in 2006
Key Executives for PubMatic, Inc.
Co-Founder, Chief Executive Officer and Director
Co-Founder and Senior Vice President of Engineering
Co-Founder and Chief Technology Officer
Compensation as of Fiscal Year 2015.
PubMatic, Inc. Key Developments
Adazzle Limited and PubMatic Sign Global Pact
Jun 25 15
Adazzle Limited and PubMatic have signed a global agreement that will provide media agencies using the Adazzle platform with direct access to PubMatic publisher inventory on an Automated Guaranteed basis, direct from their media plans. The integration will provide the ability to trade forward guaranteed inventory in a direct and automated manner with major agencies, including GroupM, Publicis and Dentsu Aegis Network, in markets across Europe and APAC, initially.
PubMatic Announces Expansion of Its Relationship with MediaMath
Jun 24 15
PubMatic announced the expansion of its relationship with MediaMath to include programmatic sales of premium mobile, video, and direct advertising inventory. In addition to its existing API integration, MediaMath will soon offer its clients API-based access to premium mobile and video inventory through PubMatic. The ability of buyers to tap into programmatic direct and video inventory cannot be overstated; eMarketer predicts the growth of programmatic direct will reach $8.6 billion by 2016 in the US alone, and estimates that formats like video will garner as much as $1.4 billion of global digital ad spend. In order to capitalize on the expanding digital advertising market, it is imperative that publishers and marketers have access to technology providers invested in maintaining open access to the vast amounts of demand and ad inventory available. The benefits of PubMatic’s API-based platform architecture allows buyers to integrate premium inventory across channels, screens and formats—from Automated Guaranteed to Private Marketplace, across display, mobile and video—using their existing platform and workflow. This helps to minimize the need for new training or additional support and enables PubMatic’s partners to deliver a better customer experience.
PubMatic Announces Executive Changes
Jun 8 15
PubMatic announced the appointment of Frederic Lequient as Vice President of Customer Success and Evan Krauss as Vice President of Emerging Solutions. Both executives will focus on providing PubMatic customers with best in class technology, consulting and service as the ad sales market continues to rapidly evolve and mobile becomes the majority of ad impressions for many publishers. In his role, Lequient will lead PubMatic’s Customer Success focus, which continues to drive improved results for publishers across the company’s marketing automation platform. This global role will help the company deepen relationships with more than 400 publishers across 31 countries. Lequient brings with him more than 20 years of experience working in disruptive, high-growth technology environments. Before joining PubMatic, he was Senior Vice President of Customer Success at FollowAnalytics. Krauss will lead PubMatic’s Emerging Solutions business, which includes solutions across mobile, video, native, ad serving, audio and television. Krauss has worked in the digital media space for most of his career
and has a track record of developing successful businesses in several emerging market sectors, including rich media, mobile, video advertising and programmatic. Most recently, Krauss served as the Chief Revenue Officer of The Mobile Majority.
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