September 29, 2016 3:34 AM ET

Internet Software and Services

Company Overview of Marketo, Inc.

Company Overview

Marketo, Inc. provides cloud-based engagement marketing software platform that enables organizations to engage in engagement marketing in the United States, Ireland, Australia, Israel, Japan, and the United Kingdom. The company’s platform enables the execution, management, and analytical measurement of online, social, mobile, and offline marketing activities and customer interactions. It designs, builds, and markets the engagement marketing platform with integrated applications to address the needs of marketing professionals, which include marketing automation, email marketing, mobile engagement, social marketing, digital ads, web personalization, marketing analytics, predictive content, mar...

901 Mariners Island Boulevard

Suite 500

San Mateo, CA 94404

United States

Founded in 2006

949 Employees





Key Executives for Marketo, Inc.

Chairman of the Board, Chief Executive Officer and President
Age: 56
Chief Financial Officer, Principal Accounting Officer and Senior Vice President
Age: 49
Chief Operating Officer and Executive Vice President
Age: 47
Senior Vice President of Legal Affairs and General Counsel
Age: 44
Chief Marketing Officer and Senior Vice President
Compensation as of Fiscal Year 2016.

Marketo, Inc. Key Developments

Marketo, Inc. Announces the Availability of Marketo Account-Based Marketing

Marketo, Inc. announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials for ABM success natively within a single, proven marketing automation platform. Marketo ABM empowers marketing and sales teams with the right tools to collaborate and target accounts in more relevant and personalized ways. More specifically, it allows account teams to: Target the accounts that matter the most in personalized ways; leverage account and lead-level scoring to easily target the right accounts and the right people within those accounts with personalized campaigns. Deeply engage accounts and key decision-makers across channels, including email, web, ads, events, social, and mobile; use rich customer behaviors captured in Marketo'sAudience Hub [2] to deliver highly personalized messages at exactly the right time. Utilize powerful account-based analytics that help account teams measure the impact of " and further optimize the results of " their ABM efforts across key dimensions, including cross-channel engagement, pipeline, and revenue. Take advantage of complementary solutions offered by Marketo's LaunchPoint® ecosystem partners such as predictive scoring and account enrichment to expand the capabilities of Marketo ABM.

Marketo, Inc. Files Form 15

Marketo, Inc. has announced that it has filed a Form 15 with the Securities and Exchange Commission to voluntarily deregister its common stock, par value $0.0001 per share under the Securities Exchange Act of 1934, as amended.

Marketo, Inc. Announces Management Changes

Marketo, Inc. announced the promotion of Chandar Pattabhiram to senior vice president and chief marketing officer (CMO), effective immediately. The appointment follows the decision of Sanjay Dholakia to leave Marketo in order to spend more time at home with his family. In addition, Chief Administrative Officer (CAO) Fred Ball will also be leaving the company. Pattabhiram will report to CEO Phil Fernandez and sit on Marketo's executive staff. Pattabhiram, who was previously group vice president of marketing, will continue to position Marketo as the marketing industry's innovation leader and best solution for high-growth and enterprise businesses.

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