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February 07, 2016 6:18 PM ET


Company Overview of Mobile Posse, Inc.

Company Overview

Mobile Posse, Inc. provides mobile advertising and mCRM solutions for the idle screen. It offers MobiCRM, which enables carriers to engage subscribers through existing mobile idle screen inventory with interactive customer relationship management messages; AppEnvoy Rewards and AppEnvoy Custom for home and lock screen push messaging; and MobiAd for idle screen advertising. The company also provides opt-in mobile audience with information and entertainment on their mobile phones. It serves advertisers, content providers, and wireless carriers in North America. The company was founded in 2005 and is based in McLean, Virginia with an additional office in New York City.

7600 Colshire Drive

Suite 110

McLean, VA 22102

United States

Founded in 2005





Key Executives for Mobile Posse, Inc.

Founder, Chief Executive Officer and Director
Chief Financial Officer
Chief Operating Officer
Senior Vice President of Consumer Experience
Executive Vice President of Ad Sales
Compensation as of Fiscal Year 2015.

Mobile Posse, Inc. Key Developments

Mobile Posse Launches Home Screen Push Messaging Solution

Mobile Posse has announced the launch of two new home and lock screen push messaging solutions - AppEnvoy Rewards and AppEnvoy Custom. AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees - instead they earn payments based on relevant advertising included with their push messages. AppEnvoy Custom is a platform for app publishers who want to send rich-media messages to the home and lock screen without advertising or who want to integrate their own monetization. Both products are built on Mobile Posse's AppEnvoy platform, which has delivered over 50 billion home and lock screen messages. When integrated into mobile apps, AppEnvoy allows app publishers to engage with their apps by capitalizing on the most valuable real estate on mobile phones - the home and lock screen. Mobile Posse's report The Ultimate Guide to the Next Big Wave in Mobile: The Home Screen illustrates the value of this space. AppEnvoy enables timely and targeted rich-media push messaging to be sent to the home and lock screen that drives more users to engage with apps, and do so more often, resulting in increased revenue from in-app ads and purchases. AppEnvoy Rewards enables app publishers to engage their consumers on the home and lock screen without fees - instead earning payments based on ads included with their push messages. Mobile Posse provides a turnkey solution and manages the advertising. App publishers are paid based on the ad revenue generated from their messages. The platform is consumer-friendly providing intelligent app engagement capabilities that deliver context-aware messaging optimized for consumer satisfaction based on triggers such as user activity and location. Additionally, rich-media and interactive messages create a compelling and engaging user experience. AppEnvoy's approaches and push messaging templates were developed to maximize results leveraging experience gained from sending over 50 billion home and lock screen messages.

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