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February 13, 2016 11:27 AM ET

Internet Software and Services

Company Overview of LiveRail Inc.

Company Overview

LiveRail Inc. operates a monetization platform for publishers, broadcasters, and mobile app developers to monetize their digital content across various devices. Its platform enables users to sell audience targeted campaigns, maximize revenue, and engage in audience aware ad serving. The company’s platform assists publishers in the management of various demand sources in one platform, including direct advertiser relationships and third-party real-time buyers; and allows them to target their impressions, serve more relevant ads, and reduce the waste created by inaccurate delivery through anonymized people-based demographic information, such as age and gender. In addition, it offers analytics t...

1 Hacker Way

Building 12

Menlo Park, CA 94025

United States

Founded in 2007

Phone:

415-512-7017

Fax:

415-520-0840

Key Executives for LiveRail Inc.

Co-Founder and Engineering Manager
Co-Founder
Head of Client Services
Head of Demand Sales
Head of International
Age: 43
Compensation as of Fiscal Year 2015.

LiveRail Inc. Key Developments

Adelphic Works with LiveRail to Bring Connected TV Inventory to Programmatic Buyers

Adelphic announced that it is working with LiveRail to bring connected TV (CTV) inventory to programmatic buyers through their platform. Adelphic’s clients, including trading desks across the world’s agencies, will now be able to programmatically buy the CTV audience as well as incorporate CTV inventory into their multi-channel campaigns. The introduction of programmatic buying to CTV gives media buyers greater transparency into consumer preferences and purchase behavior, enabling them to deliver advertising to only the most relevant consumers. This transparency also gives programmatic buyers the ability to modify their bid prices for different consumer groups in real-time, thereby gaining much greater price control and efficiency. In addition, buyers have the ability to utilize the same video ad serving template they are using for digital video (across mobile and desktop) to power their CTV buys, providing digital video buyers an early foothold into CTV buying.

Facebook Reportedly Acquires LiveRail

Facebook, Inc. (NasdaqGS:FB) bought LiveRail Inc., AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although Facebook and LiveRail haven’t disclosed the terms.

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