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August 01, 2015 11:23 PM ET

Internet Software and Services

Company Overview of LiveRail Inc.

Company Overview

LiveRail Inc. operates a monetization platform that provides online video advertising solutions worldwide. Its platform connects publishers to advertisement networks, demand side platforms, trading desks, and real-time biddable exchanges to manage direct advertiser campaigns. The company’s platform allows publishers to monetize their video content, sell video inventory, control inventory access, and drive revenue; and enables video advertisement networks to manage and buy video advertising campaigns. Its platform offers clients with revenue optimization, video private exchange, control, advertisement server, real-time analytics, multi-platform delivery, infrastructure, and data management op...

575 Market Street

Suite 1750

San Francisco, CA 94105

United States

Founded in 2007

Phone:

415-512-7017

Fax:

415-520-0840

Key Executives for LiveRail Inc.

Co-Founder and Engineering Manager
Co-Founder
Head of Client Services
Head of Demand Sales
Head of International
Age: 43
Compensation as of Fiscal Year 2015.

LiveRail Inc. Key Developments

Adelphic Works with LiveRail to Bring Connected TV Inventory to Programmatic Buyers

Adelphic announced that it is working with LiveRail to bring connected TV (CTV) inventory to programmatic buyers through their platform. Adelphic’s clients, including trading desks across the world’s agencies, will now be able to programmatically buy the CTV audience as well as incorporate CTV inventory into their multi-channel campaigns. The introduction of programmatic buying to CTV gives media buyers greater transparency into consumer preferences and purchase behavior, enabling them to deliver advertising to only the most relevant consumers. This transparency also gives programmatic buyers the ability to modify their bid prices for different consumer groups in real-time, thereby gaining much greater price control and efficiency. In addition, buyers have the ability to utilize the same video ad serving template they are using for digital video (across mobile and desktop) to power their CTV buys, providing digital video buyers an early foothold into CTV buying.

LiveRail Inc. Appoints Peter Naylor to the Board of Directors

LiveRail Inc. announced that former NBCUniversal Executive and IAB Chairman Peter Naylor has been appointed to its Board of Directors. Most recently, Naylor served as EVP of Digital Media Sales at NBCUniversal, where he helped drive their push into the programmatic space via its Universal Audience Platform. During his tenure at NBCU, he oversaw advertising sales for the company's entertainment, sports and news digital properties.

LiveRail Might Go For IPO

LiveRail Inc. is reporting a successful 2013 as it prepares for a potential IPO in 2014.

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