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May 06, 2015 12:52 AM ET

Internet Software and Services

Company Overview of LiveRail Inc.

Company Overview

LiveRail Inc., a technology company, operates a monetization platform that provides online video advertising solutions worldwide. Its platform connects publishers to advertisement networks, demand side platforms, trading desks, and real-time biddable exchanges to manage direct advertiser campaigns. The company’s platform allows publishers to monetize their video content, sell video inventory, control inventory access, and drive revenue; and enables video advertisement networks to manage and buy video advertising campaigns. Its platform offers clients with revenue optimization, video private exchange, control, advertisement server, real-time analytics, multi-platform delivery, infrastructure,...

575 Market Street

Suite 1750

San Francisco, CA 94105

United States

Founded in 2007





Key Executives for LiveRail Inc.

Co-Founder and Engineering Manager
Head of Client Services
Head of Demand Sales
Head of International
Age: 42
Compensation as of Fiscal Year 2014.

LiveRail Inc. Key Developments

LiveRail Inc. Appoints Peter Naylor to the Board of Directors

LiveRail Inc. announced that former NBCUniversal Executive and IAB Chairman Peter Naylor has been appointed to its Board of Directors. Most recently, Naylor served as EVP of Digital Media Sales at NBCUniversal, where he helped drive their push into the programmatic space via its Universal Audience Platform. During his tenure at NBCU, he oversaw advertising sales for the company's entertainment, sports and news digital properties.

LiveRail Might Go For IPO

LiveRail Inc. is reporting a successful 2013 as it prepares for a potential IPO in 2014.

LiveRail Announces Availability of Latest Suite of Sell-Side Video Ad Management and Optimization Tools

LiveRail announced the availability of its latest suite of sell-side video ad management and optimization tools. The company's new release is transforming the way publishers manage, deliver, optimize, analyze and report video content and advertising across multiple screens. Additionally, the company has partnered with many of the RTB video buyers to pioneer and ensure cross-compatibility between their buy-side platforms and the company's new publisher toolset. This latest version of the company's video publisher suite has been developed with features created in direct response to the needs of publishers, including Nielsen Online Campaign Ratings(TM), which will express audience measurement in the language of TV, enabling comparisons between a publisher's audience and content to TV viewership. Marquee features available within the company's latest suite of tools include: Checkpoint: A unique advertising quarantine toolset that allows premium publishers to avoid direct sales channel conflict as well as verify and block ads from undesired advertisers. Inspector: A real-time view into the vital information about the ad currently being shown in the browser. Operations teams use Inspector to view the ad type, origin, runtime information, price, and trackers as they happen. An ad may also be reported directly to LiveRail if not working as expected. Mobile Updates: The Android and iOS in-app development tools now support all the core LiveRail platform features, including RTB. In addition, a new in-app SDK is available for FreeWheel users allowing calls to the LiveRail Platform to further improve monetization. OCR: LiveRail announces two new features that integrate Nielsen OCR metrics directly into the platform. The first feature is in-flight campaign reporting which allows publishers to retrieve Nielsen metrics on a nightly basis. Secondly, a new OCR Planner will allow publishers to run a series of diagnostics on their inventory to understand audience composition as measured by Nielsen. This diagnostic information can be used as both a sales tool and to more effectively target Nielsen enabled campaigns to the best matching inventory.

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