Digitalsmiths Corporation provides an online video discovery platform that offers personalized search, recommendations, social discovery, mood discovery, sports discovery, and a business console for various connected devices. The company’s solutions include Seamless Discovery that enables personalized discovery experiences that instantly connect consumers to relevant movies, TV shows, and live events; Seamless Insight that delivers reporting and analytics to optimize content discovery efforts, deliver targeted content promotions, and monitor and improve viewer engagement. It serves service providers, content providers, digital publishers, and consumer electronics manufacturers. The company w...
320 Blackwell Street
Durham, NC 27701
Founded in 1998
Digitalsmiths Releases Seamless Insight, a Reporting and Analytics Platform
Dec 3 14
Digitalsmiths announced the release of Seamless Insight(TM), a reporting and analytics platform. Seamless Insight provides video service providers actionable visibility to optimize targeted content promotions that increase average revenue per user (ARPU) and improve viewer engagement. As content discovery features expand, video service providers face massive increases in the volume and variety of data available regarding viewer interactions. Seamless Insight enables operators to analyze and operationalize that massive volume of viewer data to quickly drive increased revenue per user. This unprecedented targeting dramatically increases the performance of cross-platform content promotions - to help drive increases in ARPU for video service providers. Digitalsmiths Seamless Insight platform, at launch, consists of several key modules: The Discovery Dashboards provides executives, the ARPU team, engineers and product teams a snapshot of the usage and stability of their cross-platform content discovery offerings. Stakeholders can identify the products, devices and content driving the great ROI, understand consumption and engagement patterns by device type, for any timeframe, and identify any downtime or data quality issues. The ARPU Module helps the merchandising team achieve its primary goal of increasing revenue per viewer through multiple mediums and thousands of assets. Seamless Insight's ARPU Module provides technology to easily build and deliver deep multivariate A/B tests to subsets of viewers, and provide a clear picture on campaign performance to optimize future promotions. The ARPU Module enables video service providers to create and test various promotions for channels, packages, premium content and even Pay-Per-View across all applications and devices. Seamless Insight will be demonstrated at the International Consumer Electronics Show(R) (CES) in Las Vegas, NV January 6-9, 2015.